Tongtu ERP Enhances Efficiency for Russian Ecommerce Sellers on Ozon

Tongtu ERP Enhances Efficiency for Russian Ecommerce Sellers on Ozon

This article details how OZON sellers can efficiently list products using the data collection feature of TongTool ERP. By registering and logging in, authorizing the store, installing plugins, collecting product data, editing information, generating drafts, and finally listing, sellers can significantly improve their listing efficiency and tap into the Russian e-commerce market. The process simplifies product uploads and streamlines the management of listings on the OZON platform via the integration with the ERP system.

12/29/2025 Logistics Encyclopedia
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Googles GA4 Integration Enhances Datadriven Business Growth

Googles GA4 Integration Enhances Datadriven Business Growth

GA4 product linking enables data interoperability, optimizing marketing strategies. Learn how to install GA4 code using GTM, implement event tracking, configure conversions, and generate reports to drive business growth. This tutorial covers essential aspects of GA4 implementation and data analysis, focusing on practical steps to leverage its features for improved marketing performance and achieving sustainable growth. Gain insights into user behavior, campaign effectiveness, and overall business performance with GA4's powerful analytics capabilities.

12/29/2025 Logistics Encyclopedia
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Guide to Youtube Video Marketing for Global Growth

Guide to Youtube Video Marketing for Global Growth

This article addresses the needs of foreign trade companies for brand promotion on YouTube, proposing three key strategies: content creation, keyword optimization, and data analysis. It emphasizes attracting users by producing diverse video content such as practical tutorials, brand stories, and humorous entertainment. Utilizing keyword strategies to improve video search rankings and continuously optimizing promotion effectiveness through data analysis are also highlighted. This aims to help foreign trade companies achieve brand globalization on YouTube.

12/31/2025 Logistics Industry Insights
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Amazon Enhances BSR Tool for Sellers

Amazon Enhances BSR Tool for Sellers

The Oulu plugin has been updated to version V1.5.8, designed to help Amazon sellers analyze BSR ranking data more efficiently and quickly identify potential bestsellers. New features include one-click access to top-ranked products, new products, newly listed products, and products with rising rankings. It also provides advanced filtering and historical data download capabilities, helping sellers deeply analyze competitor operation strategies, grasp market trends, and improve product selection and operational efficiency.

12/30/2025 Logistics Industry Insights
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US Rail Freight Growth Mixed in September YTD Up

US Rail Freight Growth Mixed in September YTD Up

Data from the Association of American Railroads shows that for the week ending September 20th, U.S. rail carloads and intermodal traffic both decreased year-over-year, primarily due to factors such as weak coal demand. However, cumulative data for the year still indicates growth. This article provides an in-depth analysis of the key factors influencing rail freight and looks ahead to future challenges and opportunities, emphasizing the importance of focusing on long-term trends.

02/04/2026 Logistics
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Freight Market Shows Signs of Recovery Amid Caution

Freight Market Shows Signs of Recovery Amid Caution

Cautious optimism emerges in the freight market with improvements in import volumes, consumer spending, trucking, and intermodal transport. However, port labor issues and tariff policies continue to influence the data. A shift in consumer spending towards goods is a key driver for intermodal growth. Overall, the market may be emerging from a 'winter' period, but a cautious approach to recovery is still warranted. The data suggests a positive trend but external factors require close monitoring.

02/04/2026 Logistics Industry Insights
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Tech Investments Boost Supply Chain Efficiency

Tech Investments Boost Supply Chain Efficiency

Strategic investment is crucial for upgrading supply chain technology. AI, digital twins, and other technologies can significantly improve efficiency in both retail and manufacturing. A data-driven approach is essential for making informed decisions and optimizing processes. Furthermore, robust risk management strategies are vital to mitigate potential disruptions and ensure supply chain resilience. Investing in the right technology and data infrastructure will pave the way for a more agile and efficient supply chain.

02/04/2026 Logistics
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Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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Zimbabwe Fasttracks Trade Single Window with WCO Backing

Zimbabwe Fasttracks Trade Single Window with WCO Backing

The World Customs Organization (WCO) supports Zimbabwe's Electronic Single Window (ZeSW) project by conducting workshops to enhance interaction with cooperating government agencies and improve trade facilitation. The workshops covered key topics such as the single window model and data harmonization, and shared Nigeria's successful experiences. Zimbabwe is committed to following the workshop recommendations to promote the construction of ZeSW and facilitate economic development. The focus is on streamlining processes and data exchange for efficient trade.

02/05/2026 Customs Knowledge
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Egypts GOEIC Enhances Trade Efficiency With Tech Upgrades

Egypts GOEIC Enhances Trade Efficiency With Tech Upgrades

This paper analyzes the efforts of the Egyptian General Organization for Export and Import Control (GOEIC) in trade facilitation, focusing on the significant improvements in customs clearance efficiency resulting from its information technology projects. Data shows that cargo release times have been reduced from 7-15 days to 30 minutes-3 days. The paper summarizes Egypt's experience and proposes future prospects for further enhancing trade efficiency through the utilization of big data analytics.

02/05/2026 Customs Knowledge
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