Pinterest Ad Spend Deductions Reasons and Optimization Tips

Pinterest Ad Spend Deductions Reasons and Optimization Tips

This article delves into the reasons for Pinterest ad cost deductions (click fraud, display issues, quality problems, policy violations), deduction standards (CPC, CPM, quality score), and billing thresholds. It also provides ad cost management strategies such as monitoring performance, optimizing creatives, precise targeting, and setting budgets. The aim is to help advertisers effectively control their budget and improve the effectiveness of their ad campaigns on Pinterest. This includes understanding factors that impact spend and proactive measures to mitigate unnecessary costs.

02/03/2026 Customs Knowledge
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OZON Sellers Boost Profits with Selffulfillment Model

OZON Sellers Boost Profits with Selffulfillment Model

This article provides an in-depth analysis of the value and profitability strategies of OZON's Fulfillment by Seller (FBS) model, emphasizing its role in low-cost trial and error, traffic locking, and diversified operations. By optimizing operational efficiency, reducing costs, and refining product selection, sellers can fully leverage the advantages of FBS to achieve sustainable growth in their e-commerce business. Focus is placed on strategic product sourcing and operational improvements to maximize returns within the OZON marketplace using the FBS model.

02/03/2026 Logistics Encyclopedia
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US Tariffs Threaten EU Ecommerce Amid Greenland Row

US Tariffs Threaten EU Ecommerce Amid Greenland Row

The US is considering imposing tariffs on several countries, citing Greenland as justification, potentially impacting 60% of westbound air cargo. This poses challenges for cross-border e-commerce, including increased costs and heightened competition. The British Logistics Association urges caution, warning against destabilizing global supply chains. Sellers need to prepare for these potential changes. The proposed tariffs could significantly disrupt international trade flows and force businesses to adapt their strategies to mitigate the impact of increased import duties and potential retaliatory measures.

02/03/2026 Logistics
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Air Freight Deadlines Key to Efficient Shipping Logistics

Air Freight Deadlines Key to Efficient Shipping Logistics

This article delves into the three critical deadlines in international air freight: cut-off for customs declaration, documentation, and port submission. It details the potential consequences of missing these deadlines, including cargo delays, increased costs, cancellation of reserved space, and customs clearance issues. The article provides practical advice on how to avoid these issues, helping businesses efficiently manage their air freight processes and ensure the safe and timely delivery of goods. Understanding these deadlines is crucial for optimizing logistics and minimizing potential disruptions.

02/03/2026 Logistics Encyclopedia
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China Clarifies Export Tax Rebates for Foreign Trade Firms

China Clarifies Export Tax Rebates for Foreign Trade Firms

This article provides an in-depth interpretation of the "Exemption, Credit, and Refund for Export Tax" and "Exemption and Refund for Export Tax" policies within the export tax rebate system. It details the differences in applicable entities, calculation formulas, and tax bases. The aim is to assist foreign trade enterprises in selecting the appropriate tax rebate method based on their specific circumstances, thereby reducing tax costs and enhancing competitiveness. The article focuses on the practical application and comparative analysis of these two policies.

02/03/2026 Customs Knowledge
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Global Air Freight Industry Seeks Balance in Speed and Security

Global Air Freight Industry Seeks Balance in Speed and Security

Ground handling of international air freight is a crucial link connecting cargo departure, arrival, and air transportation. By digitizing information flow, standardizing operating procedures, and intelligently scheduling resources, it can improve ground handling efficiency and ensure cargo safety. In the future, with the application of technologies such as drone unloading and 5G real-time monitoring, ground handling will be upgraded to "unmanned and fully automated". This transformation promises faster turnaround times, reduced costs, and enhanced security for air cargo operations.

02/03/2026 Logistics Encyclopedia
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WCO Urges Stronger Customsbusiness Ties at Shanghai Forum

WCO Urges Stronger Customsbusiness Ties at Shanghai Forum

The WCO Deputy Secretary General attended the IFCBA conference, emphasizing customs-business cooperation for trade facilitation. The focus was on the efforts of Chinese Customs and discussions centered around WCO surveys aimed at improving trade efficiency. The importance of collaboration between customs authorities and the private sector was highlighted as a key driver for streamlining border procedures and reducing trade costs. The conference provided a platform for exchanging best practices and exploring innovative approaches to enhance customs operations and promote seamless international trade.

02/03/2026 Customs Knowledge
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Kenyas Ecommerce Tariffs Challenge Crossborder Sellers

Kenyas Ecommerce Tariffs Challenge Crossborder Sellers

This article provides an in-depth analysis of Kenya's cross-border e-commerce tariff structure, highlighting its reliance on ad valorem taxes and relatively high average tax rates. It emphasizes the importance of understanding tariff policies to reduce costs and improve customs clearance efficiency. The article recommends that cross-border e-commerce businesses thoroughly research customs regulations and choose appropriate logistics channels to achieve compliant operations. Understanding these nuances is crucial for successful and sustainable e-commerce activities within the Kenyan market.

02/03/2026 Customs Knowledge
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Ecommerce Firms Expand Overseas Warehouses to Offset Tariffs

Ecommerce Firms Expand Overseas Warehouses to Offset Tariffs

Faced with changing US-China tariff policies, cross-border e-commerce companies urgently need to transform. The overseas warehouse model, with its advantages in optimizing tariff costs, improving fulfillment efficiency, and enhancing supply chain resilience, has become crucial for companies to address challenges. Platforms, sellers, and logistics companies are actively adjusting their strategies to restructure the cross-border e-commerce ecosystem. Embracing overseas warehouses and deploying multi-market, multi-channel strategies are key for companies to break through in global competition.

02/03/2026 Logistics Industry Insights
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Crossborder Ecommerce Achieves 72day Fulfillment Breakthrough

Crossborder Ecommerce Achieves 72day Fulfillment Breakthrough

Cross-border e-commerce logistics efficiency directly impacts seller fulfillment capabilities. Research by expert Liu Tingting reveals that leading sellers have achieved a 7.2-day fulfillment time. This achievement relies on effective control of logistics costs and continuous improvement of delivery times. Focusing on logistics efficiency is crucial for maintaining competitiveness in cross-border e-commerce. Optimizing the supply chain and leveraging technology are key factors in achieving these faster delivery times and cost savings, ultimately benefiting both sellers and consumers.

02/03/2026 Logistics Industry Insights
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