Freight Slump Defies Strong Macroeconomic Data
This article explores the divergence between freight logistics and macroeconomic data, analyzing the impact of factors such as the consumption shift towards services, inventory cycle fluctuations, supply chain reshaping, and high interest rates on freight logistics. It suggests strategies for the freight logistics industry to transform and adapt, including embracing digitalization, expanding service offerings, focusing on sustainability, and strengthening collaborations. The article highlights the need for the industry to proactively respond to these evolving economic and consumer landscapes to maintain competitiveness and drive future growth.









