Outdoor Brands Use Bing Ads for Targeted Marketing in US and Europe

Outdoor Brands Use Bing Ads for Targeted Marketing in US and Europe

This article explores how outdoor apparel brands can leverage Bing Ads search advertising to achieve precise marketing breakthroughs in European and American markets. By analyzing the characteristics of these markets and the advantages of Bing Ads, it proposes marketing strategies such as accurately targeting users, creating compelling ad content, and using data analysis to optimize ad performance. The importance of risk management is also emphasized. The focus is on using Bing Ads to effectively reach the target demographic and maximize ROI in the competitive European and American outdoor apparel market.

01/30/2026 Logistics Industry Insights
Read More
Customs Rules on Franchise Fees Complicate Import Pricing

Customs Rules on Franchise Fees Complicate Import Pricing

This article analyzes whether franchise fees should be included in the customs valuation of imported goods. According to the Customs Valuation Agreement, only fees related to the imported goods themselves should be included. Case studies suggest that if the imported goods do not inherently contain intellectual property, and the franchise fees primarily cover branding and operational systems, they should not be included in the customs valuation. Businesses need to conduct data analysis, clearly define the terms of the agreement, and seek professional advice to ensure accurate valuation and compliance.

01/30/2026 Customs Knowledge
Read More
WCO Updates SAFE Framework to Enhance Global Trade Security

WCO Updates SAFE Framework to Enhance Global Trade Security

The 18th meeting of the WCO SAFE Working Group focused on global trade security and facilitation. It laid the groundwork for a safer and more efficient international supply chain through strengthened inter-agency cooperation, updates to the SAFE Framework of Standards, and improvements to the AEO and MRA toolkits. A breakthrough was achieved regarding the Trade Identification Number (TIN) structure. Key issues such as data analysis and integrated supply chain management were also discussed, injecting new momentum into global trade development. The meeting emphasized collaborative efforts to enhance security and streamline customs processes worldwide.

01/30/2026 Customs Knowledge
Read More
Linkedin Unveils 2026 SME Marketing Strategies

Linkedin Unveils 2026 SME Marketing Strategies

This article delves into the importance of LinkedIn marketing for SMEs, emphasizing authentic and professional content strategies while discouraging artificial engagement. Drawing on LinkedIn's official guidelines, it provides practical advice, including diverse content formats and data-driven optimization. Looking ahead to 2026, key trends such as artificial intelligence, video content, personalized marketing, and social commerce will be crucial in helping SMEs achieve business growth on the LinkedIn platform. These trends will empower SMEs to enhance their visibility, connect with potential clients, and ultimately drive sales through strategic LinkedIn engagement.

02/02/2026 Logistics Industry Insights
Read More
Tongtu ERP Enhances Amazon Vendor Central Efficiency

Tongtu ERP Enhances Amazon Vendor Central Efficiency

TongTool ERP now fully supports Amazon Vendor Central (VC) account management, providing efficient solutions for Purchase Order (PO) and Direct Fulfillment (DF) orders. It streamlines account authorization, optimizes order confirmation processes, supports online shipment, and enables automated rule settings. This helps VC sellers improve operational efficiency, reduce costs, and achieve synchronized management of VC and Seller Central (SC) accounts, allowing for comprehensive control of business data. The features aim to empower VC sellers to manage their orders effectively and gain better visibility into their overall Amazon business performance.

02/02/2026 Logistics
Read More
North American Heavyduty Truck Orders Decline Amid Industry Uncertainty

North American Heavyduty Truck Orders Decline Amid Industry Uncertainty

The decline in North American heavy-duty truck orders in March has raised concerns. Data from ACT Research and FTR Associates both indicate orders were below expectations. Multiple factors contribute to this downturn, including model transitions, inventory strategies, diesel prices, and freight volumes. Despite these challenges, replacement demand persists, and technological innovations and regulatory policies will create new opportunities. The industry needs to proactively adapt to changes and stay attuned to market trends. This period requires careful navigation to maintain stability and capitalize on emerging possibilities within the heavy-duty truck sector.

02/03/2026 Logistics Industry Insights
Read More
North American Trucking Market Adapts As Trailer Orders Decline

North American Trucking Market Adapts As Trailer Orders Decline

Recent data indicates a decline in US trailer orders, but backlogs are still increasing, reflecting both capacity bottlenecks and ongoing demand. Heavy-duty truck orders continue to grow, driven by tight capacity and fleet renewal needs. The used vehicle market is cooling, with demand shifting towards new vehicles. The North American commercial vehicle market faces both opportunities and challenges. A rational approach to market fluctuations is necessary to capitalize on long-term growth opportunities. The market presents a mixed picture of decreasing trailer orders coupled with strong truck demand.

02/03/2026 Logistics
Read More
DHL Adopts Locus Robotics to Boost Warehouse Efficiency

DHL Adopts Locus Robotics to Boost Warehouse Efficiency

DHL Supply Chain is expanding its partnership with Locus Robotics, planning ten new Locus AMR solution deployments across the US. This aims to improve order fulfillment efficiency through autonomous mobile robots. The collaboration has already resulted in up to 80% improvement in order picking efficiency at customer sites. DHL Supply Chain is actively exploring data-driven intelligent upgrades to achieve smarter, more efficient warehouse management and improve the working environment for employees. The expansion highlights DHL's commitment to leveraging robotics and automation to optimize its supply chain operations.

02/03/2026 Logistics
Read More
Retailers Adapt Product Lines for Seasonal Camping Surge in US and Europe

Retailers Adapt Product Lines for Seasonal Camping Surge in US and Europe

The European and American autumn/winter camping market is experiencing a boom, with surging consumer demand for camping gear. This article analyzes market data, successful case studies (like the UniHand hand warmer), product selection keywords (thermal boots, thermal clothing), and social media marketing strategies, revealing the immense potential of the autumn/winter camping gear market. It also suggests emerging product selection directions such as solar camping lights, providing cross-border sellers with practical product selection and marketing advice. This provides valuable insights for capitalizing on the growing trend.

02/03/2026 Logistics Industry Insights
Read More
Amazon Sellers Face New Tax Reporting Rules

Amazon Sellers Face New Tax Reporting Rules

Amazon's renewed tax reporting has sparked seller concern. This article delves into the background of these reports, explains the reasons for data discrepancies, and offers practical guidance to help sellers operate in compliance and avoid tax risks. It covers key aspects of understanding the reports, reconciling them with internal records, and ensuring adherence to relevant tax regulations for cross-border e-commerce businesses operating on the Amazon platform. By addressing these issues, sellers can navigate the complexities of Amazon tax reporting and maintain a compliant and thriving business.

02/03/2026 Customs Knowledge
Read More