KOC Marketing Boosts Crossborder Ecommerce Growth

KOC Marketing Boosts Crossborder Ecommerce Growth

This article analyzes KOC marketing, comparing it with KOL marketing, and explores its application in cross-border e-commerce. Similar to UGC, KOC is suitable for niche categories and can enhance brand influence while reducing promotion costs. It leverages authentic user-generated content from Key Opinion Consumers to build trust and drive sales, particularly effective in markets where traditional advertising may be less impactful. The paper highlights the potential of KOC marketing as a cost-effective and engaging strategy for cross-border e-commerce businesses.

WCO Launches Leadership Program for Mauritius Revenue Authority

WCO Launches Leadership Program for Mauritius Revenue Authority

The WCO conducted a leadership workshop for the Mauritius Revenue Authority, aiming to enhance the skills of its managers and foster a dynamic leadership culture. The workshop emphasized self-awareness, team building, and change management. Participants explored effective leadership strategies and techniques to improve organizational performance. The training sought to equip managers with the tools necessary to navigate challenges, inspire their teams, and drive positive change within the customs administration. Ultimately, the goal was to cultivate a more effective and responsive customs service in Mauritius.