Chinese Brands Adapt to US Tariffs Amid Rising Costs

Chinese Brands Adapt to US Tariffs Amid Rising Costs

Facing US tariffs as high as 125%, brands expanding overseas face significant challenges. This article analyzes the impact of tariffs on costs, consumer purchasing intentions, and market competition. It proposes strategies such as product innovation, expanding market channels, and optimizing supply chain layout. Building a local overseas supply chain is crucial for avoiding tariffs and improving market responsiveness. Chinese brands need to seize opportunities and actively respond to achieve greater success in the global market. This includes adapting product offerings and focusing on efficient logistics.

Sulemei Tech Expands Global Ecommerce Logistics for Brands

Sulemei Tech Expands Global Ecommerce Logistics for Brands

SulaiMei Technology Group is committed to building an internet-plus cross-border e-commerce logistics full industry chain service to help brands go global. By constructing three professional platforms, deploying self-operated warehouses at home and abroad, and building a professional team, it deeply integrates into the cross-border ecosystem. The company provides customers with efficient digital logistics supply chain solutions and promotes supply chain innovation. They focus on streamlining the entire process from origin to destination, ensuring speed, reliability, and cost-effectiveness for businesses expanding internationally.

Strategic 3PL Partnerships Boost Ecommerce Beyond Pricing

Strategic 3PL Partnerships Boost Ecommerce Beyond Pricing

Facing supply chain challenges, the traditional “lowest price wins” logistics procurement strategy is outdated. Companies should view 3PLs as strategic partners, building closer relationships through improved forecasting accuracy, technology enablement, and tiered management. This approach aims to create a more resilient supply chain, ultimately enhancing customer experience and corporate competitiveness. By moving beyond solely focusing on cost, businesses can foster stronger collaborations with 3PLs, leading to a more agile and responsive supply chain better equipped to navigate disruptions and meet evolving customer demands.

CN TSI Partner to Boost Vancouver Port Supply Chain Efficiency

CN TSI Partner to Boost Vancouver Port Supply Chain Efficiency

Canadian National Railway (CN) signed a Memorandum of Understanding with TSI Terminal Systems to improve supply chain efficiency at the Port of Vancouver. CN has also established similar collaborations with the Vancouver Fraser Port Authority and the Halifax Port Authority. These multi-party collaborations focus on optimizing communication, data-driven insights, and enhancing competitiveness, expanding market share, and strengthening customer loyalty. Furthermore, CN is actively exploring digital supply chains and sustainable development initiatives to further improve efficiency and reduce environmental impact.

11/03/2025 Logistics
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Tencent Awards Spotlight Brand Integration in Chinese Media

Tencent Awards Spotlight Brand Integration in Chinese Media

The Tencent IN Innovation Smart Marketing Awards reveal a new paradigm for brand film and TV marketing: precise targeting through segmented and contextualized marketing, marketing beyond online channels to create immersive experiences, and cultural empowerment to achieve resonance in values. With content at its core, Tencent builds a full-link digital marketing ecosystem, helping brands and the platform achieve a win-win situation. This approach emphasizes the importance of understanding the audience and creating meaningful connections through engaging content and experiences.

Douyin Shop Sales Double with Influencer Marketing Strategy

Douyin Shop Sales Double with Influencer Marketing Strategy

This article provides a complete guide for TikTok Shop owners to find influencers for product promotion. It covers key steps including defining product categories, joining the TikTok Creator Marketplace, analyzing data for sample sending, differentiating products, understanding the influencer's perspective, and efficiently connecting with influencers. Mastering these techniques will help merchants effectively connect with high-quality influencers and achieve significant growth in shop performance.

Ebay Explores Temu Partnership Amid Diversified Expansion

Ebay Explores Temu Partnership Amid Diversified Expansion

Ebay Network is taking a cautious approach to collaborating with Temu and currently has no plans for large-scale integration. Instead, they are focusing on developing their general merchandise business, expanding into emerging markets such as Mexico, Poland, and Turkey. They adhere to a multi-category, multi-platform development strategy to achieve revenue growth and risk diversification. The general merchandise business remains their core source of profitability.