Meta Ads Overreport Conversions Data Reveals Fixes

Meta Ads Overreport Conversions Data Reveals Fixes

Overreporting of conversion events in Meta Ads is a common issue. This article, from a data analyst's perspective, details the steps to investigate and correct inflated conversion event counts. It covers differentiating between Ads Manager and Events Manager, checking for deduplication issues, analyzing event trigger URLs, reviewing event setup, and simulating user conversion flows. By systematically troubleshooting and correcting these areas, advertisers can obtain more accurate conversion data, enabling them to optimize their ad campaigns effectively.

12/31/2025 Customs Knowledge
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Facebook Pixel Guide Boosts Ad Performance

Facebook Pixel Guide Boosts Ad Performance

This article provides a comprehensive introduction to the Facebook Pixel, covering its concept, benefits, installation steps, and advanced applications. By installing the Pixel, advertisers can accurately track user behavior, optimize ad campaigns, improve conversion rates, and save on advertising costs. The article details the nine key advantages of the Pixel and offers a step-by-step installation guide for the Shopify platform, aiming to help readers quickly get started and fully utilize this powerful marketing tool for enhanced ad performance and ROI.

12/30/2025 Customs Knowledge
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Understanding Closing Time, Port Cut-off, and Customs Clearance in International Trade

Understanding Closing Time, Port Cut-off, and Customs Clearance in International Trade

This article analyzes the definitions and roles of closing time, cut-off port, and clearance in foreign trade shipping. The closing time is the final declaration time to ensure timely loading of goods, while the cut-off port is the deadline for receiving containers. Clearance refers to the procedures after customs release. Proper planning of these three stages can enhance the efficiency and compliance of foreign trade logistics.

07/15/2025 Logistics Encyclopedia
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Air Freight Price Guide from Guangzhou to Louisville

Air Freight Price Guide from Guangzhou to Louisville

This article discusses the air freight rates from Guangzhou to Louisville, covering the price range, flight schedules, and additional service fees. It is recommended to contact customer service during peak seasons to confirm prices, ensuring that all potential costs and terms are understood.

11/30/-0001 Logistics
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Air Freight Pricing Analysis from Shanghai to Louisville

Air Freight Pricing Analysis from Shanghai to Louisville

This article analyzes the air freight prices and flight information from Shanghai to Louisville. It details the flight arrangements with United Airlines, flying from Shanghai to Louisville via San Francisco, providing specific departure and arrival times along with the cost breakdown. Prices are quoted in RMB and include fuel and security fees, but additional charges such as customs fees should be noted. Furthermore, it is recommended to consult customer service for the latest pricing before peak seasons.

11/30/-0001 Logistics
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Garuda Indonesia Flight Guide

Garuda Indonesia Flight Guide

Today, we will introduce the flight information and operational guidelines of Garuda Indonesia. GA flights depart from Beijing, connecting various international and domestic destinations, covering major cities in Indonesia and Southeast Asia. Non-stop flights include GA891 and GA893, with special reminders regarding operational regulations and customs clearance requirements.

07/21/2025 Airlines
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Container Sizes and Load Standards Overview

Container Sizes and Load Standards Overview

This article provides a detailed overview of common container specifications, including various types such as 20GP, 40GP, 40HQ, and 45HQ, along with their internal and external dimensions, weight capacities, and volume information. Understanding container sizes and weight standards helps optimize logistics transportation, improve efficiency, and ensure the safe delivery of goods.

07/18/2025 Logistics Encyclopedia
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Exploring The Freighter Market Options Beyond Boeing And Airbus

Exploring The Freighter Market Options Beyond Boeing And Airbus

This article provides an in-depth analysis of freighters available in the market, excluding Boeing and Airbus. It details key information such as payload, volume, and dimensions for various aircraft models, assisting companies in selecting the most suitable transportation solutions to enhance logistics efficiency and reduce costs.

07/28/2025 Logistics
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Matsons October Lateseason Shipping Trends Analyzed

Matsons October Lateseason Shipping Trends Analyzed

This article meticulously tracks the Matson Clipper's sailing schedule from late October (Weeks 42-45), analyzing the arrival times and container pickup arrangements for each voyage. It also offers recommendations for addressing potential delays, aiming to provide valuable reference information for cross-border e-commerce sellers. The insights presented are designed to help sellers optimize their logistics strategies and mitigate risks associated with shipping disruptions, ultimately improving efficiency and customer satisfaction.

01/04/2026 Logistics
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Guidelines for Goods Restrictions and Selection in Air Freight Logistics

Guidelines for Goods Restrictions and Selection in Air Freight Logistics

Air freight, as an emerging mode of transportation, faces limitations such as size, weight, and safety concerns. However, its speed and efficiency make it increasingly indispensable in international trade. When choosing air transportation, shippers must consider these constraints and prioritize valuable, perishable, and urgent goods to meet market demands for timely delivery.

07/21/2025 Logistics
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