Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
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Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

Japanese SEO Tool TACT SEO Boosts Traffic 500 in 7 Months

This article delves into a case study of how the Japanese SEO tool "TACT SEO" helped a brand achieve a 500% increase in search traffic within 7 months. It details the tool's functionalities, including internal optimization checks, keyword analysis, and content planning, highlighting its advantages in improving SEO accuracy and efficiency. Furthermore, the article provides information about a free trial plan, encouraging readers to try the tool.

01/06/2026 Logistics Industry Insights
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Ebay Australia Introduces Multilisting Tool for Orange Connex Sellers

Ebay Australia Introduces Multilisting Tool for Orange Connex Sellers

eBay Australia has launched a "Bulk Listing" feature. Sellers participating in the Orange Connex program can now add up to 9 listings with the same SKU to a single listing, sharing inventory. This offers benefits such as eBay Seller Protection, faster listing speeds, automated processing, automatic replenishment, eBay Plus badge eligibility, and automated item tracking. This significantly improves shipping efficiency for sellers on eBay Australia.

01/06/2026 Logistics
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Jit Enterprise Boosts Crossborder Ecommerce with IP Solutions

Jit Enterprise Boosts Crossborder Ecommerce with IP Solutions

Guangzhou Jite Intellectual Property focuses on intellectual property services for cross-border e-commerce, providing one-stop solutions such as trademark registration, patent application, copyright registration, European VAT registration, and US company registration. With experienced professionals, high efficiency and quality, dedicated one-on-one consultants, and a professional overseas lawyer team, we help cross-border e-commerce businesses operate in compliance and expand into overseas markets.

01/06/2026 Customs Knowledge
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Amazon Sellers Struggle With Profitability Below 999

Amazon Sellers Struggle With Profitability Below 999

Amazon's low-price strategy can quickly generate orders, but it's vulnerable to competition from top sellers, faces high advertising costs, and creates significant inventory pressure. Success requires refined operations, diversified development, and improved operational efficiency. Focusing solely on low prices can be unsustainable in the long run. Businesses should explore strategies like product differentiation, brand building, and excellent customer service to create a competitive advantage beyond price.

01/06/2026 Logistics Industry Insights
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Amazon Japan Raises FBA Fees Pressuring Sellers

Amazon Japan Raises FBA Fees Pressuring Sellers

Amazon Japan announced adjustments to FBA fees starting March next year, involving increases in commissions, storage, and delivery. Commissions for apparel, shoes, bags, and jewelry categories will be tiered. Storage fees and long-term storage fees will significantly increase, and delivery fees will also be adjusted. Sellers need to optimize pricing, strengthen inventory management, and improve operational efficiency to actively respond to rising costs.

01/05/2026 Logistics
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Fast Fashion Giant SHEIN Expands Brickandmortar Amid Ecommerce Shifts

Fast Fashion Giant SHEIN Expands Brickandmortar Amid Ecommerce Shifts

While Shopee retracts its global operations, SHEIN expands aggressively, venturing into physical markets in Japan and Canada. By opening physical stores, building overseas warehouses and offices, SHEIN is accelerating the construction of a global physical supply chain ecosystem, enhancing operational efficiency and service levels. This strategic shift reflects the e-commerce industry's transition from a focus on 'traffic is king' to 'physical infrastructure is fundamental'.

01/05/2026 Logistics Industry Insights
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Saudi Arabia WCO Enhance Trade Rules in MENA Region

Saudi Arabia WCO Enhance Trade Rules in MENA Region

Saudi Arabia, in collaboration with the WCO, hosted a workshop to enhance advance ruling capabilities among MENA customs administrations. The workshop aimed to promote trade facilitation by highlighting the benefits of advance rulings, including reduced costs, increased efficiency, and minimized disputes. The event underscored the importance of advance rulings in streamlining customs procedures and fostering a more predictable and transparent trade environment within the region.

01/05/2026 Customs Knowledge
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Zimbabwe Launches Trade Single Window with WCO Support

Zimbabwe Launches Trade Single Window with WCO Support

The WCO supports Zimbabwe's Electronic Single Window project, aiming to improve government collaboration. Experts shared experiences, emphasizing stakeholder engagement and data harmonization to streamline Zimbabwe's trade processes. The initiative seeks to reduce trade barriers, improve efficiency, and enhance transparency. By implementing a single platform for all trade-related documentation and procedures, Zimbabwe aims to boost its competitiveness in the global market and facilitate smoother cross-border trade.

01/05/2026 Customs Knowledge
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Air Cargo Data Informs Strategic Aviation Decisions

Air Cargo Data Informs Strategic Aviation Decisions

IATA's Air Cargo Data solutions deliver market intelligence, empowering businesses to optimize shipping strategies, enhance efficiency, expand markets, and manage risks. This enables companies to succeed in the air freight market by providing crucial insights into trends, performance benchmarks, and competitive landscapes. Leverage comprehensive data to make informed decisions, improve operational effectiveness, and ultimately gain a competitive edge in the dynamic world of air cargo.

01/08/2026 Logistics Industry Insights
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