Amazon Eases Policies to Expand Seller Access in Europe

Amazon Eases Policies to Expand Seller Access in Europe

Amazon Europe has released several favorable policies, including upgrading the Export Program to over 30 countries, adjusting sales commissions to reduce costs, and optimizing the return policy for customized products to protect seller rights. It is recommended that sellers actively expand export businesses, optimize product structures, improve customized services, and refine operations to seize opportunities and succeed in the European market. These changes aim to make selling on Amazon Europe more attractive and profitable for sellers who adapt to the new conditions.

01/04/2026 Logistics Industry Insights
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Amazons Click Collect Expands Transforming European Retail

Amazons Click Collect Expands Transforming European Retail

Amazon Europe launched a "Click and Collect" program, allowing customers to order online and pick up their purchases at partner stores. This initiative aims to increase foot traffic and reduce costs for sellers, while providing customers with convenient pickup options. By connecting online and offline channels, optimizing logistics, and enhancing customer loyalty, this program represents a significant step for Amazon in exploring new retail models within the European market. It's a strategic move to improve customer experience and streamline the delivery process.

01/05/2026 Logistics
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Amazon Sellers Face EU Compliance Challenges

Amazon Sellers Face EU Compliance Challenges

Tightening EU policies present Amazon sellers with the challenge of complying with the "EU Representative" requirement. This article analyzes the background and impact of the "EU Representative" policy, offering corresponding measures and compliance suggestions. It aims to help sellers navigate the EU compliance storm smoothly and seize market opportunities. Understanding the implications of this requirement and taking proactive steps is crucial for continued success in the European market. This guide provides practical advice for Amazon sellers to ensure they meet EU regulations.

01/05/2026 Customs Knowledge
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Amazon Subsidizes VAT Registration in Poland Czech Republic

Amazon Subsidizes VAT Registration in Poland Czech Republic

Attention Amazon sellers! Have you received an official case? Register for Polish and Czech VAT numbers and potentially receive up to €2000 in subsidies! This article provides a detailed explanation of Amazon's VAT registration subsidy program, analyzing the strategic importance of VAT registration and utilizing the Central Europe Program. Learn how to seize this opportunity and expand your business in the European market. Don't miss out on this chance to reduce costs and grow your Amazon presence in Central Europe.

01/04/2026 Logistics
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Amazons Kitchenware Market Expands for Overseas Sellers

Amazons Kitchenware Market Expands for Overseas Sellers

This article provides an in-depth analysis of the Amazon overseas kitchen supplies market, revealing product selection strategies under the home cooking trend. It focuses on European and American consumers, analyzing their consumption habits and demands, recommending popular product categories, and emphasizing the importance of compliance certification. The aim is to help you seize market opportunities, select products accurately, and tap into the Amazon goldmine. It provides insights into consumer preferences and essential certifications for success in the kitchenware sector.

12/29/2025 Logistics Industry Insights
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Vueling Expands in European Ecommerce Logistics

Vueling Expands in European Ecommerce Logistics

Vueling Airlines is emerging as a rising star in cross-border e-commerce logistics due to its efficient operating model, extensive European route network, and innovative cargo system. Through flexible capacity allocation, excellent customer service, and a commitment to sustainable development, Vueling creates value for regional trade partners. The airline is poised to further enhance its industry competitiveness in the future by leveraging its strengths and adapting to the evolving needs of the market.

12/29/2025 Airlines
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Fedextnt Merger to Transform European Logistics

Fedextnt Merger to Transform European Logistics

The FedEx acquisition of TNT Express is progressing positively, with the European Commission issuing a statement of non-objection. This deal aims to expand FedEx's footprint in the European market and enhance its global service capabilities. The merged entity will be able to offer more competitive e-commerce services, benefiting consumers and SMEs in Europe and beyond. This transaction will accelerate market integration and drive industry transformation and upgrading. The acquisition is expected to streamline operations and improve efficiency in the express delivery sector.

01/21/2026 Logistics
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FBA Sellers Weigh Sea Vs Air Freight Costs to Europe

FBA Sellers Weigh Sea Vs Air Freight Costs to Europe

This article provides an in-depth comparison of the costs, delivery times, capacity, and convenience of sea and air freight for European FBA. It aims to assist Amazon sellers in making more informed shipping decisions based on factors such as product characteristics, time constraints, shipment volume, and budget. By understanding these trade-offs, sellers can optimize their shipping strategies and maximize their profits within the European market. The analysis helps navigate the complexities of cross-border logistics for efficient and cost-effective FBA operations.

01/26/2026 Logistics Encyclopedia
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Amazon Advertising Expands Global Multimarket Strategies

Amazon Advertising Expands Global Multimarket Strategies

This article delves into the nuances of Amazon multi-site advertising, specifically comparing the US and European marketplaces in terms of traffic volume, distribution, and ad product usage. It emphasizes the importance of adapting strategies to local conditions and offers practical advice on keyword strategy, ad creative localization, and budget allocation. The aim is to help sellers avoid blindly replicating strategies, thereby improving the effectiveness of multi-site advertising campaigns. This approach allows for a more targeted and successful ad deployment across different Amazon regions.

01/05/2026 Logistics Industry Insights
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Smart Speaker Demand Grows in US and EU Ecommerce Markets

Smart Speaker Demand Grows in US and EU Ecommerce Markets

Strong demand for smart speakers in European and American markets presents opportunities for Chinese cross-border e-commerce. Integrating with Google Home and Amazon Echo ecosystems can effectively facilitate overseas market expansion. Operations should focus on content quality, interaction experience, and user privacy, while strictly adhering to local laws and regulations to ensure compliance.

01/28/2026 Logistics Industry Insights
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