Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon updated its video ad features, allowing Sponsored Brand Video (SBV) ads to link directly to Brand Stores, facilitating brand promotion. Meanwhile, four European countries will implement an automatic removal policy for aged inventory. Sellers need to adjust their advertising strategies and check inventory settings promptly to avoid unnecessary losses and seize peak season opportunities. This includes optimizing SBV campaigns to leverage the direct-to-store functionality and proactively managing inventory levels to comply with the new European policy.

01/05/2026 Logistics
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Zhengzhou-europe Railway Express Leads the Revolution in Sino-european Logistics, Zhengzhou Airport Cargo Throughput Reaches New High

Zhengzhou-europe Railway Express Leads the Revolution in Sino-european Logistics, Zhengzhou Airport Cargo Throughput Reaches New High

The Zhengzhou Airport Economic Comprehensive Experimental Zone has achieved remarkable success in industrial cluster development, with smartphone production exceeding 200 million units. Additionally, Zhengzhou Airport's cargo and mail throughput has reached 400,000 tons, making the Zheng-European Railway comprehensive indicators the leading ones among China-Europe trains. These accomplishments lay the foundation for Zhengzhou's economic growth, accelerate infrastructure development, and highlight its potential and value as a modern logistics hub.

07/21/2025 Logistics
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Flexport Simplifies Amazon FBA Customs Clearance in Europe

Flexport Simplifies Amazon FBA Customs Clearance in Europe

This article details how to efficiently and compliantly ship goods to Amazon's European FBA warehouses using Flexport. It covers key steps such as creating shipping plans, selecting delivery methods, sending quote requests, sharing Seller Central permissions, and tracking shipments. It also emphasizes the five key elements for successful FBA inbound and answers common FBA questions, aiming to help sellers successfully expand into the European market. This guide provides a practical overview of leveraging Flexport for streamlined FBA operations in Europe.

11/03/2025 Logistics Encyclopedia
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Europes Toy Market Surges As Key Categories Drive Growth

Europes Toy Market Surges As Key Categories Drive Growth

The European toy market is large and growing, with e-commerce being a significant driver. Building blocks and plush toys are popular, while smart, eco-friendly, and educational toys are experiencing rapid growth. Chinese sellers are performing well on platforms like eBay, and traditional retailers are actively transforming. Toy companies need to strengthen innovation and improve quality to seize opportunities in the European market. The focus should be on adapting to evolving consumer preferences and leveraging the increasing importance of online sales channels.

11/03/2025 Logistics Industry Insights
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Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibaba.com has launched an "Overseas Spot Goods" recruitment program targeting the European and American markets. It aims to attract merchants with overseas warehousing capabilities, offering marketing promotion and distribution tool support. This initiative helps merchants improve logistics timeliness, reduce return rates, increase average order value, and boost repurchase rates. Alibaba.com anticipates adding over 5,000 localized service providers within the year, expanding its business scale and influence in the European and American markets. The program focuses on leveraging existing overseas warehouses for faster delivery.

12/30/2025 Logistics Industry Insights
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Amazon Launches Sellers Shield to Counter IP Claims

Amazon Launches Sellers Shield to Counter IP Claims

Facing an Amazon infringement complaint? Don't panic! A Non-Infringement Report, prepared by US and European lawyers, provides a professional legal analysis assessing the infringement risk of your product. This serves as strong evidence in your appeal, helping you counter malicious complaints and regain market share. Our team of US and European lawyers offers professional and efficient services, significantly increasing your chances of a successful appeal. We help you fight back against false claims and protect your business on Amazon.

12/30/2025 Customs Knowledge
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Amazon Europe Streamlines Business Account Transfers

Amazon Europe Streamlines Business Account Transfers

Amazon's European Station Seller Central has added a new "Account Business Transfer" feature, designed to simplify the process of changing store information, particularly addressing the challenges of legal entity information updates. Sellers can more easily update their store information, but should be aware of review risks, potential fees, and information security. It is recommended to prepare materials in advance, consult with professionals, and pay attention to Amazon's subsequent updates. This new feature aims to streamline account transitions within the European marketplace.

01/04/2026 Logistics Industry Insights
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Guide to Selling on Ebay in Europe for Beginners

Guide to Selling on Ebay in Europe for Beginners

This article analyzes the eBay European market for new sellers, highlighting that it's not a single entity but comprises multiple independent sites. It examines the characteristics, advantages, and disadvantages of each site, including traffic, sales volume, and competition levels. The article provides product selection advice, emphasizing starting small and gradually expanding. It suggests leveraging translation tools to overcome language barriers and ultimately achieve success in the eBay European market. This approach allows new sellers to navigate the complexities and build a sustainable business.

01/06/2026 Logistics Encyclopedia
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Pingpong Helps Amazon Sellers Expand in Belgium for Q4

Pingpong Helps Amazon Sellers Expand in Belgium for Q4

Amazon Belgium is live, and PingPong has launched its payment service to help sellers tap into the European market. This article analyzes the potential of the Belgian market, highlights the advantages of PingPong's payment solution, and provides key operational points and logistics solutions for Amazon Belgium. It advises sellers to seize the opportunity of the Q4 peak season. PingPong's service aims to simplify cross-border transactions and empower sellers to efficiently manage their finances while expanding into this promising new European marketplace.

01/05/2026 International Settlement
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EU Sellers Gain Edge with Single VAT for Amazon FBA Growth

EU Sellers Gain Edge with Single VAT for Amazon FBA Growth

This article proposes leveraging a single-country VAT registration combined with FBA/EFN to quickly launch in the European market. It compares the advantages and disadvantages of EFN and Pan-EU fulfillment options, aiming to help sellers efficiently expand their business in Europe. The focus is on a streamlined approach for initial market entry, highlighting the benefits of starting with a single VAT registration before considering more complex Pan-European solutions. This allows for faster setup and potentially lower initial costs.

01/04/2026 Logistics
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