Google Updates SEO Guide with EEAT Model Focus

Google Updates SEO Guide with EEAT Model Focus

This article delves into the E-E-A-T model in Google SEO, highlighting its significant impact on website rankings. It details eight key strategies to improve E-E-A-T, including internal linking, expert collaboration, content optimization, and technical SEO. The aim is to help website operators enhance their website's trustworthiness and authority, ultimately leading to improved search engine rankings. By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, websites can build a strong reputation and attract more organic traffic from Google.

01/04/2026 Logistics Encyclopedia
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Tiktok Tests Hybrid Store Model for Overseas Expansion

Tiktok Tests Hybrid Store Model for Overseas Expansion

This paper provides an in-depth comparison of TikTok's semi-closed loop central store model and the standard semi-closed loop model, focusing on key differences in store ownership, product category restrictions, and fund settlement methods. The aim is to assist merchants in selecting the most suitable TikTok semi-closed loop model based on their specific business characteristics, financial strength, and risk tolerance. This will enable them to better expand into overseas markets by making informed decisions about their TikTok e-commerce strategy.

12/30/2025 Logistics Industry Insights
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WCO Data Model 370 Boosts Ecommerce Security Efficiency

WCO Data Model 370 Boosts Ecommerce Security Efficiency

The WCO Data Model Conference highlighted the crucial role of data in cross-border e-commerce. The release of version 3.7.0 focused on data standardization and information sharing to enhance trade security and efficiency. This update aims to streamline processes and improve collaboration among stakeholders involved in international trade by providing a common framework for data exchange. The WCO Data Model serves as a vital tool for facilitating seamless and secure cross-border transactions in the digital age.

01/07/2026 Customs Knowledge
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Cuba Adopts WCO Data Model to Modernize Customs

Cuba Adopts WCO Data Model to Modernize Customs

The World Customs Organization (WCO) supports Cuban Customs in implementing the WCO Data Model through technical assistance. This initiative aims to streamline trade processes, enhance efficiency, and promote data interoperability with other government agencies. The WCO Data Model, serving as a common language for global trade, facilitates the modernization of Cuban Customs by standardizing data elements and information structures. This integration into the global trade system will ultimately improve Cuba's international competitiveness.

01/07/2026 Customs Knowledge
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Ecommerce Sellers Warned Over 100 Trademark Risks

Ecommerce Sellers Warned Over 100 Trademark Risks

Cross-border e-commerce sellers, especially those in Class 25, should be aware of the risk of malicious trademark registration of "100%" marks. Immediate self-inspection and modification of product listings are crucial to avoid Temporary Restraining Order (TRO) risks. Furthermore, this information shares tips for rapid store expansion in North America, aiming to help sellers improve their operational capabilities. This includes strategies for efficient listing optimization and effective marketing techniques to quickly scale up business operations in the North American market.

01/04/2026 Logistics
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Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

SIF is a traffic analysis tool developed by Gonglan Network, helping cross-border e-commerce sellers optimize Amazon internal traffic, improve Listing and advertising performance, and achieve precise marketing and efficient conversion. It provides insights into customer behavior within the Amazon marketplace, enabling sellers to identify high-potential keywords, optimize product listings for better visibility, and refine advertising campaigns for maximum ROI. By leveraging SIF's data-driven insights, sellers can make informed decisions to drive sales and grow their business on Amazon.

01/04/2026 Logistics Encyclopedia
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Amazons Editorial Recommendations Boost Sales Data Shows

Amazons Editorial Recommendations Boost Sales Data Shows

Amazon's Editor's Pick is a blue ocean entry point for sellers to acquire high-conversion traffic at a low cost. Through official recommendations from the Amazon editorial team, products are more likely to gain consumer trust and overcome traffic bottlenecks. Selecting a professional service provider to optimize your product and listing is key to obtaining this recommendation. It's a cost-effective way to boost visibility and sales on the platform, offering a significant advantage over relying solely on traditional advertising methods.

01/07/2026 Logistics Industry Insights
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Ebay Cracks Down on Fake Seller Reviews

Ebay Cracks Down on Fake Seller Reviews

This article delves into the risks and impact of shilling on the eBay platform, emphasizing eBay's strict prohibition against such practices. It analyzes the negative consequences of shilling for the platform, consumers, sellers, and industry practitioners. The article advises cross-border sellers to adhere to principles of honest operation, achieving healthy store growth through product selection, listing optimization, and improved service quality, thus avoiding the pitfalls of shilling. It highlights the importance of ethical practices for sustainable success on eBay.

01/06/2026 Logistics Encyclopedia
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Amazon Tightens Selffulfillment Rules Amid Cost Compliance Pressures

Amazon Tightens Selffulfillment Rules Amid Cost Compliance Pressures

Amazon has announced new rules for self-fulfillment, requiring sellers to bear the cost correction fees resulting from inaccurate return label information. Simultaneously, international shipping compliance policies have been updated, with stricter export restrictions. Sellers should ensure accurate listing information, optimize the return process, and embrace compliant operations for long-term development. This includes carefully reviewing product descriptions and dimensions to avoid errors that lead to costly return shipping adjustments and staying informed about the latest export regulations to prevent delays or penalties.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Face Stricter Brand Authorization Rules

Ebay Sellers Face Stricter Brand Authorization Rules

This article provides an in-depth analysis of eBay's brand authorization rules, helping sellers understand whether brand authorization is required, how to obtain it, and how to avoid infringement risks. It also details eBay's product listing rules and company registration requirements, aiming to help sellers operate their stores safely and efficiently, avoiding unnecessary losses. The guide covers key aspects of eBay's policies to ensure compliance and successful store management, minimizing the potential for account suspension or legal issues related to intellectual property.

01/06/2026 Customs Knowledge
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