Amazon Sellers Struggle with Rising Return Rates

Amazon Sellers Struggle with Rising Return Rates

This article reviews a failed Amazon product selection case study involving evaporative coolers. It analyzes the reasons behind the high return rate and summarizes key points to consider during the product selection process, aiming to help readers avoid similar mistakes and improve selection success. Core lessons include: conducting in-depth research, signing detailed contracts, accurately estimating return rates, and strengthening overseas warehouse management. By learning from this example, sellers can make more informed decisions and reduce the risk of costly failures in their product selection strategies.

12/31/2025 Logistics Industry Insights
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Guide to Trademark Registration in Germany

Guide to Trademark Registration in Germany

This article provides a detailed overview of German trademark registration, covering its necessity, process, required documents, fees, and frequently asked questions. It aims to guide businesses through the process of successfully registering a German trademark, protecting their brand rights, and expanding into the German market. The article emphasizes the importance of securing trademark protection in Germany to prevent infringement and build brand recognition. It offers practical advice and insights for companies seeking to establish a strong presence in the German market through effective trademark management.

12/30/2025 Customs Knowledge
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Google Ads Optimization Score Falls Short on Actual Performance

Google Ads Optimization Score Falls Short on Actual Performance

This article argues that the Google Ads Optimization Score is merely a reference metric and should not be blindly pursued. It emphasizes the importance of carefully considering one's own marketing strategy, budget, product characteristics, and data analysis when adopting optimization suggestions. Continuous testing is crucial to ultimately achieve performance growth, rather than being dictated by the Optimization Score. The focus should be on aligning ad strategies with business goals and leveraging data-driven insights for effective campaign management, not just chasing a high score.

12/30/2025 Customs Knowledge
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Freight Forwarders Prepayment Demands Strain Crossborder Ecommerce

Freight Forwarders Prepayment Demands Strain Crossborder Ecommerce

The emergence of the 'prepayment' model in DDP (Delivered Duty Paid) freight forwarding is driven by stricter customs supervision, intensified industry competition, fluctuating logistics costs, and diversified seller demands. This model exacerbates sellers' cash flow pressure, accelerates industry consolidation, but also promotes compliance and the demand for innovative services. Sellers should optimize cash flow management, choose suitable freight forwarders, enhance compliance awareness, and explore diversified logistics solutions to address the challenges. This shift necessitates a strategic approach to navigate the evolving landscape of cross-border logistics.

12/30/2025 Logistics Industry Insights
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Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

This article delves into traffic acquisition strategies on Xiaohongshu, addressing its strict control mechanisms. It proposes five safe methods for traffic generation: text obfuscation, image embedding, fan group management, small account diversion, and collection folder traffic. The importance of content quality and refined operation is emphasized, helping marketers achieve targeted customer acquisition on Xiaohongshu. By focusing on these strategies, users can navigate the platform's restrictions and effectively attract their desired audience while adhering to the community guidelines. This approach aims to maximize reach and conversion rates.

12/30/2025 Logistics Industry Insights
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Crossborder Ecommerce Faces Shipping Risks

Crossborder Ecommerce Faces Shipping Risks

While convenient, cross-border e-commerce "DDP (Delivered Duty Paid)" services can harbor risks such as under-declaration and freight forwarder failures due to low prices. Sellers should strengthen due diligence on freight forwarder qualifications, be wary of low-price traps, and choose compliant services. Freight forwarding companies need to strengthen management, optimize supply chains, enhance competitiveness, and operate in compliance. Prioritizing legitimate practices over seemingly cheaper options is crucial for sustainable growth and avoiding potential legal and financial repercussions in the long run.

12/30/2025 Logistics Industry Insights
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Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon's storage policy may undergo significant changes, with paid storage becoming a reality. Sellers facing storage limitations and expansion difficulties are exploring overseas warehouses and AWD solutions. In response to the new policy, sellers should closely monitor policy trends, optimize inventory management, improve IPI scores, effectively utilize overseas warehouses and AWD, refine operations, actively participate in bidding, and diversify their development to meet the challenges. They need to pay close attention to the details of the policy and adjust their strategies accordingly to maintain profitability and competitiveness.

12/30/2025 Warehousing
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Procurement Professionals Focus on Yearend Reviews for Career Growth

Procurement Professionals Focus on Yearend Reviews for Career Growth

As the year-end summary season approaches, how can procurement professionals write a professional and outstanding summary? This article provides a template integrating departmental and individual perspectives, covering KPI achievement, supplier management, cost control, project review, problem analysis, personal growth, and work plan. It helps you to be data-driven, focus on results, and achieve promotions and salary increases. The template emphasizes quantifiable achievements and strategic contributions, providing a framework for showcasing the procurement team's impact on the organization's bottom line and overall success.

01/15/2026 Logistics Encyclopedia
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Transportation and Logistics MA Shifts Focus From Scale to Strategy

Transportation and Logistics MA Shifts Focus From Scale to Strategy

A PwC report indicates that M&A focus in the transportation and logistics sector has shifted from scale expansion to strategic synergy, emphasizing sustainable growth, operational efficiency, and high-barrier markets. Key investment areas include technology modernization, supply chain resilience, and specialized logistics services. Companies should define strategic goals, carefully assess targets, prioritize integration management, and focus on technological innovation to succeed in this evolving landscape. This shift reflects a need for greater agility and adaptability in response to global disruptions and changing customer demands.

01/15/2026 Logistics Industry Insights
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Global Shipping Delays Challenge Crossborder Logistics

Global Shipping Delays Challenge Crossborder Logistics

This article comprehensively analyzes strategies for dealing with international shipping delays. It constructs a systematic risk management plan, covering the definition of responsible parties, pre-delay prevention, emergency handling during delays, and post-delay follow-up measures. This aims to help cross-border e-commerce sellers and foreign trade enterprises to proceed steadily in international trade and reduce potential losses. The analysis provides practical guidance for mitigating the impact of shipping delays on supply chains and ensuring business continuity in the face of unforeseen disruptions.

01/15/2026 Logistics Encyclopedia
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