Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Optimized Search Term Reports

Amazon Sellers Gain Edge with Optimized Search Term Reports

This article provides an in-depth analysis of Amazon's Search Term Report, offering four easy-to-understand optimization strategies. Addressing scenarios like high impressions/low conversion, high impressions/low click-through rate, low impressions/low conversion, and low impressions/high conversion, it provides tailored optimization tactics. These strategies aim to help sellers overcome advertising challenges and achieve significant sales growth by effectively leveraging search term data to refine campaigns and improve ad performance.

12/30/2025 Logistics Industry Insights
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IATA Names Pegasus CEO As Chair Jetblues Hayes Extends Term

IATA Names Pegasus CEO As Chair Jetblues Hayes Extends Term

JetBlue CEO Robin Hayes has been re-elected as Chairman of the IATA Board of Governors, and Pegasus Airlines CEO Mehmet T. Nane has been elected as Chairman-Elect. This leadership aims to support the recovery of the aviation industry. Their focus will likely include navigating challenges and fostering sustainable practices within the sector as the industry rebounds from recent disruptions. The IATA leadership plays a crucial role in shaping the future of air travel.

01/19/2026 Logistics Industry Insights
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Global Trade Relies on Clarity of Incoterms

Global Trade Relies on Clarity of Incoterms

This article delves into the core functions and significance of international commercial terms (Incoterms®), including the allocation of costs and responsibilities, the clarification of risk transfer, and guidance for participants in transportation. Commonly used Incoterms® such as FCA, FOB, FAS, and EXW, along with the slight differences between the 2010 and 2020 versions, help buyers and sellers clearly understand their respective obligations and risks in transactions.

08/07/2025 Logistics Encyclopedia
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Shipping Industry Year-end Peak Season Approaches, Signs of Short-term Recovery Emerging

Shipping Industry Year-end Peak Season Approaches, Signs of Short-term Recovery Emerging

In December, the shipping industry saw significant increases in shipment volume and freight rates due to the arrival of the year-end peak season. Factors such as suppliers working overtime, the depreciation of the yuan boosting profits, and falling oil prices stimulated the market. However, participants remain cautious about the industry's outlook for next year, as shipping companies continue to incur losses and structural issues persist, necessitating further observation of the overall situation.

12/31/2023 Logistics
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Import Duty Guide Declaring Fees Under Incoterms

Import Duty Guide Declaring Fees Under Incoterms

This article, from the perspective of a data analyst, provides an in-depth analysis of the declaration specifications for the 'Freight' and 'Miscellaneous Charges' columns in import customs declarations under common Incoterms such as CIF, CFR/CPT, FOB/FCA/FAS, and EXW. Through case studies and customs reminders, it helps companies comply with declarations, reduce tax risks, and improve customs clearance efficiency. The focus is on ensuring accurate and compliant reporting of these charges to avoid potential penalties and streamline the import process.

08/23/2025 Customs Knowledge
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Euro to Pound Exchange Rate Trends Analyzed

Euro to Pound Exchange Rate Trends Analyzed

This article analyzes the amount of pounds that can be exchanged for 10 euros under current exchange rate conditions. It delves into both short-term and long-term exchange rate fluctuations, aiding readers in understanding the dynamic changes in foreign exchange trading.

08/10/2025 Exchange Rate Query
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