Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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Moldova Adopts Global Standards to Simplify Ecommerce Customs

Moldova Adopts Global Standards to Simplify Ecommerce Customs

The WCO, in collaboration with SECO, is supporting the Moldovan Customs Service to enhance its e-commerce clearance capabilities. The initiative focuses on simplifying procedures, enabling the exchange of advance information, and addressing humanitarian aid flows. This partnership aims to improve trade facilitation and modernize customs operations in Moldova, ultimately boosting its cross-border e-commerce competitiveness and efficiency. The project seeks to streamline processes and improve overall customs effectiveness.

01/05/2026 Customs Knowledge
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Chatgpt Guide Boosts Ecommerce Efficiency

Chatgpt Guide Boosts Ecommerce Efficiency

This article provides a detailed guide on how to successfully register a ChatGPT account, bypassing potential restrictions. It explores the applications of ChatGPT in cross-border e-commerce, including copywriting, market research, customer service, and language translation. The article reminds users to be mindful of copyright issues when using ChatGPT-generated content. It encourages cross-border e-commerce professionals to embrace AI technology and seize future development opportunities.

01/04/2026 Logistics Industry Insights
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Amazons Logistics Growth Disrupts Ecommerce Delivery Sector

Amazons Logistics Growth Disrupts Ecommerce Delivery Sector

Amazon is aggressively expanding its logistics services, even offering delivery to platforms like eBay, aiming to compete with traditional logistics giants and build a more comprehensive logistics network. Leveraging its vast infrastructure and continuous capital investment, Amazon is constantly improving its logistics capabilities. However, it faces challenges such as balancing platform relationships and ensuring service quality. This logistics expansion has the potential to reshape the competitive landscape of e-commerce.

01/04/2026 Logistics Industry Insights
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IP Proxies Boost Online Privacy and Access Study Finds

IP Proxies Boost Online Privacy and Access Study Finds

IP proxy serves as an "invisible shield" in the online world, hiding the real IP address for anonymous access, thereby protecting user privacy, bypassing geographical restrictions, accelerating access speeds, and aiding data collection. When choosing an IP proxy service, key factors such as stability, speed, and security should be considered, and potential security risks should be carefully monitored. It's a crucial tool for enhancing online security and privacy.

01/04/2026 Logistics Encyclopedia
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US Ecommerce Returns Cut Into Retailer Profits

US Ecommerce Returns Cut Into Retailer Profits

US e-commerce faces a high return rate challenge, with returns projected to reach $279 billion this year, far exceeding pre-pandemic levels. Inflation and changing consumer behavior are major contributors. This high return rate erodes profits, requiring sellers to optimize product information, strengthen customer service, implement flexible return policies, and collaborate with logistics partners. Utilizing data analytics to predict return peaks is crucial to address this challenge.

12/31/2025 Logistics Industry Insights
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Crossborder Ecommerce Air Freight Vs International Express

Crossborder Ecommerce Air Freight Vs International Express

US air freight and international express are two common logistics methods for cross-border e-commerce, differing in service models, timeliness, cargo suitability, and cost. Air freight is suitable for large quantities of goods and scenarios with less stringent time requirements. International express is better for small, high-value items with urgent delivery needs. Choosing the optimal method requires considering cargo characteristics, time constraints, and budget to maximize efficiency and profitability.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Certified Overseas Warehouses

Ebay Sellers Gain Edge with Certified Overseas Warehouses

This article delves into the advantages, applicable scenarios, and selection strategies of eBay's official certified overseas warehouses, emphasizing their crucial role in improving logistics efficiency, ensuring service quality, and enhancing store competitiveness. It also reminds sellers to tailor their approach based on their specific circumstances, carefully calculate costs, and choose the most suitable overseas warehouse solution. This allows them to stand out in the competitive cross-border e-commerce landscape.

12/31/2025 Warehousing
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Paypal Policy Exempts China Sellers in Crossborder Ecommerce

Paypal Policy Exempts China Sellers in Crossborder Ecommerce

Regarding the rumor of "PayPal stopping Chinese business accounts from receiving personal transfers," it has been verified that this adjustment only involves the fee rules for the "Friends and Family" payment service. It does not directly affect the normal collection of payments for goods or services by mainland Chinese merchants through PayPal. Cross-border e-commerce sellers need not worry; existing payment methods and processes will not be affected.

12/29/2025 International Settlement
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Ebay Sellers Gain Edge with Essential Tools Strategies

Ebay Sellers Gain Edge with Essential Tools Strategies

This article details essential tools for eBay sellers, including shipping calculators, fee calculators, Terapeak, Seller Hub, Title Builder, and Listings History. It also provides practical operational strategies to help sellers improve efficiency and optimize product selection, listing creation, customer service, and logistics management. The goal is to empower sellers to achieve success on the eBay platform by leveraging these tools and strategies for better performance and increased profitability.

12/29/2025 Logistics Encyclopedia
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