Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
Read More
Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

This article delves into the data core of Amazon operations, emphasizing the importance of data-driven strategies. It details how to optimize operational strategies by analyzing impressions, conversion rates, advertising data, and fundamental data. Furthermore, it introduces methods for monitoring product traffic sources and competitor page ranking changes. The article also explains how to implement granular management to help sellers succeed in the Amazon marketplace. By leveraging data insights and precise execution, sellers can achieve significant improvements in visibility, sales, and overall performance.

12/30/2025 Logistics Industry Insights
Read More
AUDUSD Tests Key Resistance at 06625 Amid Market Uncertainty

AUDUSD Tests Key Resistance at 06625 Amid Market Uncertainty

AUD/USD is oscillating within the 0.6400-0.6700 range, currently around 0.6636. Bulls are attempting to breach the 0.6700 resistance, but bears are showing strength. 0.6625 is a crucial short-term support level; holding above it could pave the way for further upside, while a break below could trigger a pullback. Investors should pay attention to economic data, monetary policy, and global risk sentiment.

01/15/2026 Exchange Rate Query
Read More
OAG Data Engine Drives Aviation Market Leadership

OAG Data Engine Drives Aviation Market Leadership

OAG, a leading global aviation data platform, provides accurate and reliable flight data, fare information, and historical data. It empowers airlines, airports, and travel technology companies to make informed decisions, optimize operations, and achieve business growth. Through OAG's Megahubs reports, customer case studies, data products, and industry insights, businesses can gain a comprehensive understanding of the global aviation market landscape and seize market opportunities. OAG helps companies stay ahead of the curve with actionable intelligence and strategic advantages in the competitive aviation industry.

01/15/2026 Logistics Industry Insights
Read More
Indias Aviation Boom International Routes Expand As Competition Grows

Indias Aviation Boom International Routes Expand As Competition Grows

The Indian international air travel market has flourished over the past decade, witnessing significant growth in seat capacity and a reshaped market landscape. Air India, IndiGo, and Emirates are leading the market. The UAE, Singapore, and Saudi Arabia are key international markets for Indian air travel, with the Middle East region gaining increasing importance. Looking ahead, the market presents both opportunities and challenges, requiring airlines to continuously innovate to navigate competition and capitalize on emerging trends.

01/07/2026 Logistics Industry Insights
Read More
US Rail Freight Declines Some Sectors Show Resilience

US Rail Freight Declines Some Sectors Show Resilience

According to the Association of American Railroads, U.S. rail carload and intermodal traffic both declined year-over-year for the week ending February 4th. Automobiles & parts and petroleum & nonmetallic minerals showed strong performance, while coal, grain, and chemicals experienced volume decreases. Overall, North American rail performance was slightly better than the U.S. The rail freight market is in a period of transition, presenting both challenges and opportunities. The data suggests shifts in demand across different commodity sectors impacting the overall freight volume.

01/16/2026 Logistics
Read More
February Truckload Volume Dips Flatbed Demand Rises Against Trend

February Truckload Volume Dips Flatbed Demand Rises Against Trend

The DAT Truckload Volume Index shows a seasonal decline in van and refrigerated freight in February, while flatbed demand bucked the trend and increased. The overall drop is likely related to the fewer days in February, while the growth in flatbed trucking may be tied to infrastructure and manufacturing recovery. Businesses should pay close attention to market dynamics and be flexible in their response. This shift highlights the importance of monitoring specific sector trends within the broader freight market.

01/16/2026 Logistics Industry Insights
Read More
TD Cowen Index Tracks Volatility in Trucking Parcel and LTL Markets

TD Cowen Index Tracks Volatility in Trucking Parcel and LTL Markets

The TD Cowen-AFS Freight Index indicates a weak but optimistic trucking market. The express sector is significantly impacted by pricing strategies. LTL (Less-Than-Truckload) pricing remains stable, but pricing discipline may be loosening. Despite soft demand, there are positive indicators emerging. The index serves as a valuable decision-making resource for participants in the freight market, providing insights into current conditions and potential future trends across various transportation modes.

01/15/2026 Logistics Industry Insights
Read More
TD Cowenafs Index Highlights Trends in Truckload Parcel and LTL Markets

TD Cowenafs Index Highlights Trends in Truckload Parcel and LTL Markets

The TD Cowen-AFS Freight Index unveils the latest trends in the trucking, parcel, and LTL transportation markets. Spot market trucking shows optimistic signs, but contract rates lag. Parcel pricing adjustments are effective, leading to intense competition. LTL pricing remains firm, but carrier pricing discipline is weakening. The index provides freight companies with crucial insights for strategic planning, operational optimization, and enhanced profitability. It serves as a valuable benchmark for understanding market dynamics and making informed decisions in a rapidly evolving transportation landscape.

01/15/2026 Logistics Industry Insights
Read More