This article provides an in-depth analysis of two major advertising platforms for cross-border e-commerce: Facebook and Google. It details the differences between various Facebook account types and shares testing and optimization strategies for Google Ads campaigns. This practical guide offers actionable insights for cross-border e-commerce sellers looking to effectively leverage these platforms for advertising and drive sales.
This article provides a comprehensive practical guide for new Ozon e-commerce sellers. It covers key aspects such as store registration, product selection strategies, product listing, logistics and delivery, marketing and promotion, customer service, and data analysis. The aim is to help sellers start from scratch, quickly get acquainted with the Ozon platform, master operational skills, and ultimately achieve profitability.
This article delves into the logistics strategies for cross-border e-commerce sellers shipping kitchenware to Brazil. It covers air and sea freight options, local warehousing and fulfillment, a comparison of dedicated line express and postal channels, customs clearance and tax considerations, and an analysis of platform logistics models. The aim is to help sellers efficiently and safely tap into the Brazilian market.
This article provides an in-depth analysis of the complete processes of Full Container Load (FCL) and Less than Container Load (LCL) sea freight. It compares and contrasts the characteristics, costs, timeliness, and risks of both modes, offering practical advice for businesses to choose the optimal solution. The aim is to help companies efficiently manage international logistics and maximize their benefits.
This paper introduces the Amazon Advertising Three-Dimensional Coordinate System theory. It helps sellers interpret advertising data more accurately from three dimensions: ad placement, traffic source, and category benchmark, avoiding being misled by superficial data. Through refined analysis and optimization, it enhances the performance of advertising campaigns in specific placements and traffic sources. Ultimately, it maximizes the effectiveness of advertising.
This article provides an in-depth analysis of operational strategies for the outdoor sports category on Ozon, covering product selection, logistics, compliance, marketing, and inventory management. It offers comprehensive practical guidance, emphasizing the importance of meticulous operation and compliant business practices. The article also suggests focusing on the green and environmentally friendly trend to help Chinese sellers seize opportunities in the Russian market.
Albania's accession to the Revised Kyoto Convention marks another step forward in global trade facilitation. The convention aims to simplify and harmonize customs procedures, reduce trade costs, and improve efficiency. Albania's membership will promote customs modernization, trade facilitation, and international cooperation. Data analysis plays a crucial role in the convention's implementation, helping countries improve customs efficiency and promote global trade development.
This article provides an in-depth analysis of the freight costs and influencing factors for the Jilin-Taiwan sea freight line, including the choice of sea freight method, cargo characteristics, route distance, and shipping companies. It also offers practical guidance on obtaining the latest freight rates, helping businesses make informed transportation decisions, reduce costs, and ensure safe and timely delivery of goods.
This article analyzes the latest dynamics in the Southeast Asian e-commerce market, including Lazada's robust growth, Shopee's platform regulation and standardization, Indonesian e-wallet OVO's investment strategy, an analysis of the Southeast Asian toy market, and emerging trends in cross-border e-commerce. These insights collectively reveal the evolving landscape and development direction of the Southeast Asian e-commerce market.
The Kizunavi Navigator 2026 CES Marketing Insight Conference focuses on brand breakthroughs and growth at CES. Through first-hand guest sharing, expert analysis, and practical case studies, the conference will help brands understand CES marketing trends, develop effective exhibition strategies, transform short-term buzz into long-term value, and master product trends in AI and emotional value, ultimately achieving brand growth.
