Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

AppsFlyer's SSOT integrates SKAdNetwork (SKAN) and proprietary attribution to address iOS 14's attribution challenges. By deduplicating conversion values (CV), it provides a more accurate single source of truth. This helps marketers optimize channel evaluation and gain a clearer understanding of campaign performance in the post-iOS 14 landscape. SSOT aims to provide reliable and comprehensive attribution data for informed decision-making.

Effective Zoom Negotiation Tactics for Remote Business Deals

Effective Zoom Negotiation Tactics for Remote Business Deals

This article explores the significance of video conferencing tools, exemplified by Zoom, in business negotiations in the post-pandemic era. It analyzes the advantages and challenges of Zoom negotiations and proposes strategies and techniques, including establishing a broad video communication network, mastering negotiation dominance, and reshaping business etiquette. The aim is to help buyers improve negotiation efficiency and build closer partnerships.

CPG Brands Adapt to Ecommerce and Sustainability Demands Postpandemic

CPG Brands Adapt to Ecommerce and Sustainability Demands Postpandemic

In the post-pandemic era, the consumer packaged goods (CPG) industry faces multiple challenges, including e-commerce, transparency, and sustainability. CPG brands need to cultivate e-commerce channels, optimize supply chains, embrace transparency, practice sustainability, and continuously innovate products to meet consumers' demands for convenience and health. Only by doing so can they stand out in the fierce market competition.

Bahrain Boosts Customs Efficiency with WCO Audit Clearance Systems

Bahrain Boosts Customs Efficiency with WCO Audit Clearance Systems

The WCO assisted Bahrain in enhancing its Post-Clearance Audit (PCA) and Pre-Arrival Processing (PAP) capabilities to align with the WTO Trade Facilitation Agreement. Bahrain committed to applying the acquired knowledge and skills. The WCO will continue to support Bahrain's customs modernization efforts. This assistance aims to improve efficiency and effectiveness in customs procedures, ultimately facilitating trade and economic growth for Bahrain.

US Truckload Market Rebounds Postthanksgiving Amid Strong Demand

US Truckload Market Rebounds Postthanksgiving Amid Strong Demand

DAT data indicates a surge in truckload freight volumes in the US market post-Thanksgiving, leading to tighter capacity and slightly higher rates. The dry van, refrigerated, and flatbed sectors all experienced growth. Analysts attribute the market rebound to a combination of seasonal and macroeconomic factors. Looking ahead, key areas to watch include consumer demand, capacity availability, macroeconomic trends, and regulatory changes.

Kyrgyzstan Eases Company Registration for Foreign Investors

Kyrgyzstan Eases Company Registration for Foreign Investors

Kyrgyzstan's investment climate is increasingly favorable. This article provides a detailed guide to company registration in Kyrgyzstan, covering the process, required documents, and key considerations to help investors capitalize on opportunities in the Central Asian market. It includes information on choosing the right company type, registration requirements, the application process, and post-registration procedures, offering practical guidance for a smooth and successful venture.

Trucking Industry Hits Decade High As Freight Demand Soars

Trucking Industry Hits Decade High As Freight Demand Soars

The US trucking industry experienced its strongest growth in a decade, with freight volumes surging by 9.9%, driven primarily by holiday spending, e-commerce expansion, and post-disaster reconstruction. The industry faces challenges like driver shortages and the ELD mandate. However, technological innovation promises to drive its intelligent and efficient development. Truck drivers, as unsung heroes, are becoming increasingly important to the economy.

WCO Outlines Postpandemic Global Trade Strategy

WCO Outlines Postpandemic Global Trade Strategy

The World Customs Organization (WCO) Council Sessions focused on the recovery, transformation, and resilience of global trade in the post-pandemic era. Several resolutions were adopted, covering e-commerce, passenger flow management, cross-border vaccine transportation, and gender equality. The WCO is actively adapting to address challenges and embrace opportunities, aiming to build a more efficient, secure, and sustainable global trading system.

The Expansive Overseas Warehouse Landscape: Industry Transformations from Boom to Shakeout

The Expansive Overseas Warehouse Landscape: Industry Transformations from Boom to Shakeout

With the rapid development of cross-border e-commerce, overseas warehousing has undergone a significant shift from being highly sought after to experiencing vacancies. The post-pandemic market recovery has initiated a reshuffling in the industry, where leading companies strengthen their positions against external challenges, while smaller firms feel increasing pressure. The trend emphasizes last-mile delivery and value-added services, driving market evolution and segmentation.

07/17/2025 Logistics
Read More
WCO Aids Gambia in Strengthening Trade Audit Systems

WCO Aids Gambia in Strengthening Trade Audit Systems

The World Customs Organization (WCO) supports the Gambia Revenue Authority (GRA) in enhancing its Post Clearance Audit (PCA) capabilities through training and diagnostic assessments. This initiative aims to help Gambia build an efficient and compliant trade environment. The project covers PCA principles, risk management, and business cooperation, offering recommendations for improvement. The ultimate goal is to promote trade facilitation and economic development in Gambia.