Amazon Harris Farm Challenge Australias Online Grocery Sector
Amazon Australia has partnered with Harris Farm Markets to launch an online fresh grocery delivery service, covering over 80 suburbs in Sydney with same-day/next-day delivery options. Harris Farm Markets is a well-known Australian fresh food retailer with annual sales of nearly AUD 1 billion. This collaboration marks Amazon's official entry into the Australian online grocery market and has the potential to reshape the competitive landscape. The partnership leverages Harris Farm's established reputation for quality produce and Amazon's logistical expertise to offer consumers a convenient and reliable grocery shopping experience.









