Amazons say Yes Culture Fuels Ecommerce Growth
Amazon revolutionized the logistics industry with its Prime two-day delivery service. A key factor in its success is an internal innovation culture that encourages a "say Yes" attitude. By building its own logistics network, optimizing "last mile" delivery, and continuously improving its operational model, Amazon maintains a leading position in logistics, providing valuable lessons for other companies. The company's approach to fulfillment and delivery has set a new standard in e-commerce, forcing competitors to adapt and innovate to meet customer expectations.









