Four Common Mistakes in Crossborder Ecommerce Email Marketing

Four Common Mistakes in Crossborder Ecommerce Email Marketing

Email marketing is an effective way for cross-border e-commerce to expand into overseas markets. This article analyzes four common mistakes in cross-border e-commerce email marketing: blindly trusting corporate email, sending mass emails indiscriminately, excessive sending frequency, and neglecting data analysis. It also proposes targeted solutions. Choosing a professional email marketing platform, accurately targeting customers, rationally planning sending frequency, and continuously optimizing email content are key to improving email marketing effectiveness. This allows for better engagement and higher conversion rates in the global market.

01/05/2026 Logistics Industry Insights
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Global Trade Guide Shipping Compliance and Risk Management

Global Trade Guide Shipping Compliance and Risk Management

This article, from a data analyst's perspective, deeply analyzes the critical aspects of international trade LCL consolidation, covering ocean freight export compliance, Incoterms selection, international logistics optimization, special cargo transportation, and risk management. It aims to provide foreign trade practitioners with a practical and comprehensive operational guide, helping companies develop steadily in the complex international trade environment. This guide offers insights for navigating regulations, optimizing supply chains, and mitigating potential challenges in LCL shipping.

08/22/2025 Logistics Encyclopedia
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Switzerland WCO Boost Ukraine Trade Efficiency

Switzerland WCO Boost Ukraine Trade Efficiency

Switzerland, in collaboration with the World Customs Organization (WCO), has launched the Global Trade Facilitation Programme (GTFP) to enhance the efficiency of Ukrainian Customs and improve the business environment. Based on the WTO's Trade Facilitation Agreement and the WCO's Revised Kyoto Convention, the project provides technical assistance, capacity building, and resource support to help Ukraine achieve trade facilitation. This initiative aims to reduce costs for businesses, enhance competitiveness, promote foreign investment, and ultimately benefit consumers.

01/05/2026 Customs Knowledge
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Export License Guide for Crossborder Logistics Simplified

Export License Guide for Crossborder Logistics Simplified

The Cross-border Logistics Export License (EL) is an essential document for companies engaging in international trade. Applying for an EL involves multiple steps, including filling out information, uploading materials, and undergoing a review process. Understanding the core elements of the EL and its application procedure can help newcomers in foreign trade improve efficiency, ensure compliance, and smoothly enter the international market.

09/16/2025 Customs Knowledge
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