Amazon Brand Registry Enhances Protection and Growth for Sellers

Amazon Brand Registry Enhances Protection and Growth for Sellers

This article provides an in-depth analysis of the Amazon Brand Registry program, offering a detailed guide from eligibility requirements and application process to core benefits. It helps you establish a brand barrier on the Amazon platform and achieve sustainable growth. Registering your brand provides stronger brand protection, enhanced brand control, efficient operations, unique marketing tools, and precise data analysis, serving as the cornerstone of brand success on Amazon.

12/30/2025 Customs Knowledge
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Black Shark Tech Cuts Jobs Delays Pay Amid Amazon Growth

Black Shark Tech Cuts Jobs Delays Pay Amid Amazon Growth

Black Shark Technology, a once-successful 3C seller on Amazon, is facing a significant layoff crisis, leading to employee demands for unpaid wages. Promised compensation has not been disbursed as scheduled, sparking strong dissatisfaction. Issues such as strained cash flow and asset transfer have surfaced, making the path to employee rights protection a long and arduous one. This event raises industry-wide reflections on risk control amidst rapid expansion.

01/04/2026 Logistics Industry Insights
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Amazon Brand Registry Key to Sales Growth and IP Protection

Amazon Brand Registry Key to Sales Growth and IP Protection

Amazon Brand Registry is crucial for protecting brand rights, boosting sales performance, and enhancing customer trust. It offers three core values: optimized brand presentation, data-driven decision-making, and comprehensive brand protection. Sellers with valid trademarks should actively apply for Brand Registry to stand out in the competitive Amazon marketplace and achieve sustainable growth. It allows access to powerful tools to manage and protect your brand, preventing counterfeit listings and ensuring a consistent brand experience for customers.

01/04/2026 Logistics Encyclopedia
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Ebay Suspends Seller Assessments Amid Hong Kong Logistics Policy Shift

Ebay Suspends Seller Assessments Amid Hong Kong Logistics Policy Shift

eBay is temporarily suspending the logistics service performance assessment policy for direct shipping transactions from Hong Kong, in response to adjustments made by Hong Kong Post to its mail service to the United States. Simultaneously, eBay is providing automatic account protection, including removing late shipment rate records, to safeguard seller rights. Sellers should closely monitor policy changes and adjust their logistics strategies accordingly. This aims to mitigate potential negative impacts on sellers due to external postal service disruptions.

11/03/2025 Logistics
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Amazon Sellers Face Trademark Renewal Risks

Amazon Sellers Face Trademark Renewal Risks

Amazon sellers should be aware of US trademark renewal issues. Failure to renew trademarks in a timely manner may result in the loss of Brand Registry and product removal. This article details the importance of trademark renewal, two renewal methods, required materials, and measures to avoid expiration. It reminds sellers to pay attention to trademark management and protect their brand rights on Amazon. Timely renewal is crucial for maintaining brand protection and preventing disruptions to sales on the platform.

12/29/2025 Logistics
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Amazon Sellers Face Rising Threat of Listing Hijackers

Amazon Sellers Face Rising Threat of Listing Hijackers

This article provides an in-depth analysis of Amazon listing hijacking, its rationale, and potential risks. It offers practical strategies to counter hijacking, emphasizing the importance of brand registration, product differentiation, diligent listing monitoring, and timely reporting. By implementing these measures, sellers can safeguard their rights and achieve success in the highly competitive Amazon marketplace. The article highlights the need for proactive brand protection to maintain a competitive edge and prevent revenue loss due to unauthorized sellers.

12/31/2025 Logistics Encyclopedia
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Global Customs Body Unites Against IP Crime

Global Customs Body Unites Against IP Crime

The World Customs Organization (WCO) strengthens global cooperation in combating counterfeit goods by signing Memoranda of Understanding with various industry associations. The collaboration focuses on promoting IPM tools, enhancing information exchange, and training customs officers. This aims to improve global intellectual property protection capabilities, build a bridge between customs and rights holders, and jointly address the increasingly complex challenges posed by counterfeit goods. The partnerships seek to streamline enforcement efforts and create a more secure global trade environment.

12/30/2025 Customs Knowledge
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Efficient Shipping Strategies for Liupanshui to Qingzhen Deliveries

Efficient Shipping Strategies for Liupanshui to Qingzhen Deliveries

This article provides a detailed analysis of factors affecting the delivery time of express packages from Liupanshui to Qingzhen, including the choice of courier company, package type, and transportation method. It offers practical shipping tips and a rights protection guide to help readers use express delivery services more efficiently and safely. The guide covers key considerations for minimizing delays and ensuring successful delivery, empowering users to make informed decisions and navigate the complexities of express logistics.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Protest Suspensions Over Pricing Target Copycats

Amazon Sellers Protest Suspensions Over Pricing Target Copycats

Amazon sellers facing account suspension due to "low prices" have sparked controversy, raising questions about platform rules. To combat unauthorized listings, some sellers resort to extreme measures, such as "wreath curses," which backfire. Sellers should explore multi-channel operations, seek legal protection, and improve product quality. Platforms need to balance seller rights with market order, creating a fair competitive environment. The recent account suspensions highlight the ongoing challenges and complexities within the Amazon marketplace for cross-border e-commerce businesses.

12/31/2025 Logistics Industry Insights
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