Video Marketing Boosts B2B Foreign Trade Growth

Video Marketing Boosts B2B Foreign Trade Growth

This article delves into the application of video marketing in B2B foreign trade, highlighting its advantages in brand building, exposure, customer experience, and market competitiveness. By analyzing key aspects such as brand video production, animation presentation, VR/AR technology applications, Instagram marketing, and brand presence establishment, it provides data-driven video marketing strategies for B2B foreign trade companies. The aim is to empower businesses to achieve growth in the digital age by leveraging the power of video content to engage potential clients and showcase product value.

02/11/2026 Logistics Industry Insights
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US Rail Freight Declines in April but Maintains Annual Growth

US Rail Freight Declines in April but Maintains Annual Growth

According to the Association of American Railroads, U.S. rail freight and intermodal volumes decreased year-over-year in mid-April, but cumulative volumes remained up for the year. Freight saw increases in chemicals and coal, while grain, metallic ores, and petroleum declined. Intermodal continues to face challenges. Overall, rail transport in North America declined. Key influencing factors include macroeconomic conditions, supply chain dynamics, and industry structural changes. Future focus should be on long-term trends, addressing challenges, and building an efficient intermodal transportation system.

02/11/2026 Logistics
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E2open CEO Stresses Supply Chain Resilience Amid Global Volatility

E2open CEO Stresses Supply Chain Resilience Amid Global Volatility

In an interview, E2open CEO Michael Farlekas provides insights into the challenges and opportunities facing the logistics industry. He analyzes the current state of freight economics, port throughput fluctuations, and the crucial role of supply chain diversification and resilience. Farlekas emphasizes that businesses should proactively embrace change through lean operations, technology enablement, and strategic partnerships to build more resilient supply chains capable of navigating complex and volatile market conditions. Building resilience is key to adapting to unforeseen disruptions and maintaining a competitive edge in the global marketplace.

02/12/2026 Logistics Industry Insights
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Customs HR Strategies for Crisis Resilience and Adaptation

Customs HR Strategies for Crisis Resilience and Adaptation

This article provides an in-depth interpretation of the World Customs Organization (WCO) guidelines, aiming to assist customs administrations in enhancing human resource resilience during crises. It analyzes the challenges faced by customs HR under the pandemic and elaborates on seven key areas for building resilience, including leadership & communication, employee health & safety, and workplace transformation. Drawing on international best practices, the article offers valuable insights and references for customs administrations to address future challenges. This resource is designed to strengthen HR functions within customs agencies globally.

01/20/2026 Customs Knowledge
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Korn Ferry Supply Chain Talent Adapts to Postpandemic Demands

Korn Ferry Supply Chain Talent Adapts to Postpandemic Demands

A CRI International survey reveals that the pandemic has accelerated cultural changes in supply chains, with agility, resilience, and collaboration becoming key. Companies are facing a shortage of end-to-end talent and need to break down departmental barriers and broaden their selection horizons. CRI International helps companies meet these challenges by building outstanding supply chain teams and embracing the digital future. The survey highlights the urgent need for organizations to adapt their talent strategies to foster a more responsive and adaptable supply chain workforce.

01/20/2026 Logistics Industry Insights
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Logistics Firms Face Darwinian Test Amid Digital Shift

Logistics Firms Face Darwinian Test Amid Digital Shift

The 29th Annual State of Logistics and Transportation Trends Survey highlights key challenges and opportunities in logistics' digital transformation. The report emphasizes integrating technology into overall strategy, achieving synergy between strategy, structure, and processes. The survey also reveals evolving transportation modes, service quality challenges, and the need for information visibility. A key aspect of digital transformation is information sharing and collaboration, building collaborative networks to address industry changes and improve efficiency and profitability. Companies must embrace these changes to remain competitive in the evolving landscape.

01/20/2026 Logistics Industry Insights
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US Multimodal Transport Faces Supply Chain Challenges Experts Warn

US Multimodal Transport Faces Supply Chain Challenges Experts Warn

Multimodal expert Larry Gross highlighted significant challenges facing US intermodal transportation at the RailTrends conference, citing port congestion, capacity constraints, and declining market share. He emphasized the diffused responsibility for the supply chain crisis, advocating for increased resilience. Gross predicted a future market shift from west to east, with a corresponding increase in trucking's share. While the damage inflicted in 2021 is repairable, it will require substantial effort. The focus should be on building a more robust and adaptable intermodal system to mitigate future disruptions.

01/21/2026 Logistics Industry Insights
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Edge Logistics Gains Traction to Boost Supply Chain Efficiency

Edge Logistics Gains Traction to Boost Supply Chain Efficiency

This paper delves into the concept of "Edge Logistics," highlighting its crucial role in enhancing supply chain efficiency, reducing costs, and improving customer experience. It outlines key steps for building an "Edge Logistics" system, including data-driven demand forecasting, optimized inventory placement, intelligent order fulfillment, and a flexible delivery network. By embracing "Edge Logistics," businesses can better meet customer needs and achieve sustainable development. It focuses on leveraging localized resources and real-time data to optimize logistics operations closer to the point of demand.

01/21/2026 Logistics Industry Insights
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Hurricane Idalia Spurs Business Disaster Preparedness Plans

Hurricane Idalia Spurs Business Disaster Preparedness Plans

As Hurricane Idalia approaches, ALAN provides five key action guidelines for businesses to prevent and mitigate losses, emphasizing safety first, information-driven decisions, proactive response, preparedness, and rational assistance. From a data analyst perspective, it suggests strategies like risk assessment and supply chain resilience analysis. ALAN serves as a disaster relief information hub and coordination platform, helping businesses navigate the storm's challenges, protect employee safety, and minimize damages. It highlights the importance of data-driven insights and proactive planning in building resilience against such events.

01/01/2026 Logistics
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Amazon Tightens Return Rate Rules for Sellers

Amazon Tightens Return Rate Rules for Sellers

Amazon's new policy imposes stricter controls on products with high return rates, including adding labels and delisting ASINs. Sellers should check email notifications and "Voice of the Customer" reports. To reduce return rates, sellers should optimize listings, improve product quality, enhance packaging and shipping, and proactively address after-sales issues. Data analysis tools like ECPP ERP can help sellers identify problematic products and monitor risks, building automated protection capabilities. This proactive approach is crucial for maintaining a healthy Amazon business and avoiding penalties associated with excessive returns.

01/21/2026 Logistics Industry Insights
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