Ozon Shifts Focus from Rapid Growth to Strategic Operations

Ozon Shifts Focus from Rapid Growth to Strategic Operations

OZON is moving away from extensive growth to precise operations. Sellers face challenges like strict brand qualification reviews, upgraded advertising optimization, faster logistics, and changes in payment rules. Sustainable development can be achieved by focusing on advantageous product categories, building differentiated brands, accurately targeting advertising, optimizing supply chains, and improving customer service. The deepening Sino-Russian cooperation brings more opportunities to the OZON platform. To succeed, sellers must adapt to these changes and implement detailed strategies for growth and efficiency.

01/07/2026 Logistics Industry Insights
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Amazon Sellers Face Brand Removal Rights Protection Tips

Amazon Sellers Face Brand Removal Rights Protection Tips

Amazon's recent large-scale brand removals pose significant challenges for sellers. This article addresses this issue by providing detailed self-assessment steps and a guide to preparing appeal materials. It helps sellers identify risks, prepare crucial evidence, and emphasizes key appeal considerations. The aim is to assist sellers in recovering their brand rights and returning to the Amazon marketplace. The guide focuses on trademark compliance and provides practical advice on how to successfully navigate the appeal process after a brand removal.

01/07/2026 Logistics
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Coupangs Refund Policy Seller Protection Guidelines

Coupangs Refund Policy Seller Protection Guidelines

Coupang's 'Money-back Guarantee' policy aims to enhance customer experience but presents challenges for sellers. This document details the policy, analyzes strategies for automatic and manual recovery, answers frequently asked questions, and advises sellers to monitor the Wing dashboard, promptly request assistance, retain evidence, verify settlement information, and communicate proactively to protect their rights. By doing so, sellers can collaborate with Coupang to build an efficient and convenient e-commerce ecosystem. Focusing on these aspects helps sellers navigate the policy effectively.

01/07/2026 Logistics
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Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

This article delves into two core eBay on-site promotion strategies: Promoted Listings and Brand Ads. It details the setup methods and advantages of Promoted Listings, as well as the suitable scenarios and value of Brand Ads. The article suggests sellers proceed step-by-step, starting with Promoted Listings as a foundation, then expanding to off-site promotion based on product performance, ultimately achieving a dual increase in traffic and sales. This approach allows for a measured and effective expansion of advertising efforts.

01/07/2026 Customs Knowledge
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Amazon Sales Surge As Magnet Fishing Gains Popularity

Amazon Sales Surge As Magnet Fishing Gains Popularity

Magnet fishing, a burgeoning outdoor activity, has rapidly gained popularity driven by social media platforms like TikTok. This analysis explores the reasons behind its rise, the characteristics of its social media dissemination, its market potential, and key considerations for sellers. It reveals the market prospects of magnet fishing as an emerging niche product, highlighting its appeal to a specific and engaged audience. Understanding these factors is crucial for businesses looking to capitalize on this trending activity and its growing online community.

01/07/2026 Logistics Industry Insights
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Ebays Nopay Policy Guide for Buyers and Sellers

Ebays Nopay Policy Guide for Buyers and Sellers

eBay has clear rules against non-paying bidders, penalizing buyers who default. Sellers can recover losses by opening an Unpaid Item Case. Buyers should bid rationally to avoid impulsive actions. The article also discusses preventing "Item Not Received" disputes, emphasizing the importance of tracking and proactive communication. Furthermore, it introduces the appeal mechanism after a dispute escalation, allowing for further review of the case. This helps both buyers and sellers navigate potential issues on the platform and understand their rights and responsibilities.

01/06/2026 Logistics Encyclopedia
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SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN is opening its first permanent event space in Japan, located on Cat Street in Harajuku, aiming to strengthen brand presence through a physical location. The store will offer clothing browsing and try-on services, with consumers purchasing items online by scanning QR codes. Future plans include hosting fashion shows and designer events. This move follows SHEIN's previous experience in the Japanese market through pop-up and temporary stores, allowing them to gain valuable market insights before establishing a permanent retail presence.

01/06/2026 Logistics Industry Insights
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Global Marketing Skills Key to International Expansion

Global Marketing Skills Key to International Expansion

This article addresses the career development of overseas marketing professionals by presenting a skills map across three stages: entry-level, mid-level, and senior-level. It elaborates on the key skills required at each stage, aiming to provide practitioners with a clear growth path. The goal is to help them quickly improve their abilities and achieve success in the field of overseas marketing. It offers a structured approach to skills acquisition and helps professionals navigate their career progression within the international marketing landscape.

01/06/2026 Logistics Industry Insights
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Walmart Sellers Turn to Social Media Amid Challenges

Walmart Sellers Turn to Social Media Amid Challenges

Walmart's advertising integration with social media platforms presents new traffic opportunities for sellers. However, challenges remain, including complex platform operations and insufficient data analysis. This article analyzes how successful sellers break through these obstacles by leveraging ERP systems for efficiency, preventing copycat sellers, optimizing listings, monitoring rankings, managing WFS inventory, and accurately calculating profits. It also emphasizes the importance of selecting a suitable Service Provider Network (SPN) partner to navigate these complexities and maximize returns within the Walmart marketplace ecosystem.

01/06/2026 Logistics Industry Insights
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Tiktok Launches Seller Incentives to Expand US Market

Tiktok Launches Seller Incentives to Expand US Market

TikTok has launched a seller incentive program in the US market, including advertising credit support, creative guidance, exclusive background music, live shopping platform access, and seller center onboarding assistance. This initiative aims to help small and medium-sized businesses expand their market reach, precisely target their audience, and achieve rapid business growth. The program is designed to empower sellers and facilitate their success in the US market by providing them with the necessary tools and resources to thrive on the platform.

01/06/2026 Logistics Industry Insights
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