Chinese Brands Expand in Middle East Amid Global Market Shifts
Chinese companies are accelerating their global expansion, with emerging markets on the rise. Pan Jianjun, Chairman of Miorant, believes that markets like Saudi Arabia highly recognize China's industrial strength, making it a golden opportunity to build brands overseas. Companies should focus on regional hub cities, select quality exhibition venues, and partner with exhibition companies that align with their business goals. This allows them to transition from simply "selling products" to "building brands" in the international market.









