Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Turn to Data Analytics for Product Success

Amazon Sellers Turn to Data Analytics for Product Success

This article offers a methodology for Amazon product selection, helping sellers precisely identify untapped viral products through competitor, search volume, sales, and profit analysis. It emphasizes the importance of data analysis to avoid blind product selection and achieve profitable growth. The methodology provides a structured approach to identify opportunities and make informed decisions, leading to increased sales and market share on Amazon.

01/05/2026 Logistics Industry Insights
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MENA Customs Boost Data Analytics at WCO Doha Workshop

MENA Customs Boost Data Analytics at WCO Doha Workshop

The World Customs Organization held its first regional workshop on data analysis in Doha, Qatar. The aim was to enhance data analysis capabilities of customs administrations in the Middle East and North Africa (MENA) region and explore its applications in customs management. The workshop shared best practices and laid the groundwork for developing data analysis strategies in the MENA region. This initiative seeks to improve customs efficiency, promote trade security, and foster economic development by leveraging data-driven insights.

01/08/2026 Customs Knowledge
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Amazon Japan Ends Select Brand Analytics Reports for Sellers

Amazon Japan Ends Select Brand Analytics Reports for Sellers

Amazon Japan's Brand Analytics tool is undergoing changes, with the discontinuation of Product Comparison and Alternative Purchase reports. Sellers need to reassess their data analysis strategies, focusing on other available Brand Analytics reports or exploring third-party tools. Adapting to these changes is crucial for optimizing operations and improving sales performance. Sellers should proactively seek alternative data sources to maintain a competitive edge in the Amazon Japan marketplace. This adjustment requires flexibility and a strategic approach to data interpretation and decision-making.

12/31/2025 Logistics Industry Insights
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Businesses Urged to Migrate Facebook Pixel for Better Analytics

Businesses Urged to Migrate Facebook Pixel for Better Analytics

This article provides a detailed guide on replacing your Facebook Ads pixel, covering steps like creating a new pixel, copying the code, website integration, and post-migration considerations. It aims to help advertisers transition smoothly, ensuring continuous data tracking to improve ad performance and drive business growth. The guide emphasizes the importance of maintaining accurate data throughout the replacement process to avoid disruptions in campaign optimization and reporting. By following these steps, advertisers can minimize potential data loss and maximize the effectiveness of their Facebook advertising efforts.

12/29/2025 Logistics Encyclopedia
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Amazon Uses Data Analytics to Cut Product Return Rates

Amazon Uses Data Analytics to Cut Product Return Rates

This article delves into the powerful features of Amazon's free tool, 'Product Opportunity Explorer,' focusing on how to leverage its 'Category Analysis' function to accurately understand product return rates, eliminating guesswork. By using data-driven product selection and optimization, sellers can increase profit margins and gain insights into market trends, ultimately achieving a win-win situation for both the platform and the sellers. This allows for informed decisions based on real data, leading to better product choices and improved overall performance on Amazon.

12/30/2025 Logistics Industry Insights
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Longtail and OAG Boost Airline Revenue with Data Analytics

Longtail and OAG Boost Airline Revenue with Data Analytics

Longtail utilizes OAG data to create an independent pricing platform, helping airlines increase revenue. The platform analyzes route demand and competition to achieve efficient pricing and sales growth. By leveraging data-driven insights, airlines can optimize their pricing strategies and maximize profitability within their route network. This approach allows for more dynamic and responsive pricing, ultimately leading to improved revenue performance. The platform provides a competitive edge through its ability to adapt to market conditions and customer demand.

01/19/2026 Logistics Industry Insights
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Edinburgh Airport Uses Data Analytics to Expand Flight Routes

Edinburgh Airport Uses Data Analytics to Expand Flight Routes

Edinburgh Airport has significantly improved its route development and forecasting accuracy by adopting data-driven strategies, particularly leveraging OAG's New Schedules Analyser platform. This platform provides comprehensive data and flexible analysis tools, enabling the airport team to better understand market trends, optimize resource planning, and build stronger relationships with airlines. This approach has resulted in substantial growth in international capacity. The platform's insights empower the airport to make informed decisions and proactively pursue opportunities for expansion and enhanced connectivity.

01/20/2026 Logistics Industry Insights
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Data Analytics Boosts Freight Efficiency Cuts Supply Chain Costs

Data Analytics Boosts Freight Efficiency Cuts Supply Chain Costs

This paper explores how digital freight networks enhance supply chain transparency through data analytics. It examines how shippers can optimize operational expenses, improve facility performance, reduce carbon emissions, and become shippers of choice. The study emphasizes the importance of building a data-driven logistics system and leveraging data insights for continuous improvement. By harnessing the power of data, companies can gain a competitive edge and drive efficiency across their supply chain operations. This ultimately leads to a more sustainable and resilient logistics ecosystem.

01/21/2026 Logistics Industry Insights
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WCO Boosts Customs Modernization in MENA Via Data Analytics

WCO Boosts Customs Modernization in MENA Via Data Analytics

The World Customs Organization (WCO), in partnership with the CCF Korea, held a virtual workshop for senior officials from the Middle East and North Africa region, focusing on data analysis capacity building. The workshop aimed to enhance the region's customs data analysis capabilities to support customs modernization. It covered topics such as introducing a data analysis framework, sharing experiences, presenting capacity building initiatives, and exploring cooperation prospects for the BACUDA project.

01/26/2026 Customs Knowledge
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