ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM, the Wezzo Group's platform, will be showcased at the 2025 CIFTIS, demonstrating its one-stop digital marketing solution for overseas expansion. ADAM leverages data-driven intelligent marketing capabilities to provide a full-cycle, closed-loop service, helping businesses build a sustainable and growing global marketing system. Live demonstrations will be conducted during the exhibition, and customized solutions will be offered for industries such as gaming and applications, assisting them in achieving their global marketing objectives.

02/03/2026 Logistics Industry Insights
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Window and Door Firm Gains Market Share with Fullfunnel Marketing

Window and Door Firm Gains Market Share with Fullfunnel Marketing

This article discusses how a Guangdong-based doors and windows building materials company transformed from relying on traditional exhibitions and B2B platforms to proactive customer acquisition through Panshi's full-funnel marketing solution. The solution includes customized website development, Google SEO optimization, precise Google SEM advertising, and overseas social media management. Ultimately, it achieved reduced customer acquisition costs, increased inquiry proportion from independent channels, and growth in brand search volume, providing a valuable and replicable success story for companies in the same industry.

02/02/2026 Logistics Industry Insights
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Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign trade enterprises should shift from a sales-oriented to a marketing-oriented mindset. This involves gaining a deep understanding of target markets, creating differentiated products, building a strong brand image, and establishing a robust customer relationship management (CRM) system. Furthermore, leveraging digital marketing tools is crucial for standing out in a competitive market and achieving sustainable growth. By embracing these strategies, foreign trade businesses can enhance their market presence and foster long-term success.

02/03/2026 Customs Knowledge
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Brands Adapt Strategies to Build Trust in Aidriven Search

Brands Adapt Strategies to Build Trust in Aidriven Search

This article delves into the challenges and opportunities for SEO in the AI search era of 2026. It highlights the obsolescence of traditional SEO strategies and emphasizes the importance of "Generative Engine Optimization (GEO)." The article proposes three key strategies for success: establishing AI-trusted information sources, building an "AI+Human" content model, and developing a new traffic tracking system. These strategies aim to help brands secure genuine traffic and commercial returns within the AI-driven search ecosystem.

01/09/2026 Logistics Industry Insights
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Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
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Shopify Sellers Gain Sales Boost from Chatgpt Integration

Shopify Sellers Gain Sales Boost from Chatgpt Integration

Shopify sellers are experiencing a surge in orders attributed to ChatGPT recommendations, signaling a shift in e-commerce search logic from traditional search engines to AI-driven conversational models. This analysis explores the reasons behind AI-powered product discovery and proposes GEO optimization strategies. These include configuring structured data, adapting content strategies, establishing brand authority, and reviewing robots.txt files. The aim is to help sellers capitalize on the emerging AI-driven e-commerce boom and improve their visibility within these new search paradigms.

01/26/2026 Logistics Industry Insights
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Experts Share 12 Google Ads Tips for Crossborder Ecommerce

Experts Share 12 Google Ads Tips for Crossborder Ecommerce

This article delves into 12 key techniques for Google Ads campaigns, covering goal setting, budget allocation, audience analysis, geo-targeting, frequency capping, content and audience dual targeting, observation and optimization, campaign integration, ad type selection, smart bidding, conversion tracking, and A/B testing. It aims to help cross-border e-commerce sellers leverage Google Ads more effectively, improve ad performance, and achieve business growth. By mastering these strategies, businesses can optimize their campaigns for maximum ROI and drive significant results in the competitive online marketplace.

01/06/2026 Logistics Industry Insights
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Global Ecommerce Growth Hinges on Google SEO Mastery

Global Ecommerce Growth Hinges on Google SEO Mastery

This article, shared by SEO expert Ruofan, details practical Google SEO strategies for cross-border e-commerce. It emphasizes the importance of building high-quality English websites, mastering core SEO techniques, and continuous learning. With emerging trends like GEO, the value of SEO is increasingly apparent, making it crucial for business growth. The aim is to help cross-border e-commerce companies seize Google traffic opportunities and achieve significant performance improvements. The article provides actionable insights to navigate the complexities of international SEO and drive sustainable results.

02/03/2026 Logistics Industry Insights
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Xuanyi Home Partners with Kuaizi Tech to Boost Furnishing Marketing Via AI

Xuanyi Home Partners with Kuaizi Tech to Boost Furnishing Marketing Via AI

Xuanyi Home Decoration and Kuaizi Technology have reached a full-link AIGC cooperation. Leveraging Kuaizi Technology's SaaS tools and AIGC technology, the partnership aims to empower Xuanyi Home Decoration's short video content production and matrix marketing. This collaboration seeks to enhance Xuanyi Home Decoration's brand communication efficiency and market competitiveness, marking a new stage in the application of AIGC technology in the home furnishing industry. The cooperation will focus on mass production of short videos and improved marketing strategies.

01/23/2026 Logistics Industry Insights
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Outdoor Brands Use Bing Ads for Targeted Marketing in US and Europe

Outdoor Brands Use Bing Ads for Targeted Marketing in US and Europe

This article explores how outdoor apparel brands can leverage Bing Ads search advertising to achieve precise marketing breakthroughs in European and American markets. By analyzing the characteristics of these markets and the advantages of Bing Ads, it proposes marketing strategies such as accurately targeting users, creating compelling ad content, and using data analysis to optimize ad performance. The importance of risk management is also emphasized. The focus is on using Bing Ads to effectively reach the target demographic and maximize ROI in the competitive European and American outdoor apparel market.

01/30/2026 Logistics Industry Insights
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