Amazon Ad Strategies Shift Between Branding and Sales Focus

Amazon Ad Strategies Shift Between Branding and Sales Focus

This article reviews the insightful debates on brand building & sales growth and on-site promotion & off-site traffic generation from the Amazon Advertising event. It deeply analyzes the arguments from both sides, incorporating real-world examples to provide Amazon sellers with valuable strategic recommendations. The goal is to empower sellers to stand out in the highly competitive marketplace by leveraging effective advertising and promotional strategies within and outside of the Amazon platform.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Adopt Proven Strategies to Increase Traffic Sales

Ebay Sellers Adopt Proven Strategies to Increase Traffic Sales

This article delves into the core strategies and practical techniques for eBay store optimization, covering both on-site promotion and off-site traffic generation. It explores methods to enhance store weight through optimizing product information, leveraging platform tools, and creating a unique store identity. Simultaneously, it examines channels like email marketing, keyword optimization, and product search engines to expand store influence. The aim is to empower sellers to build a high-traffic, successful eBay store.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Face Crossborder IP Complaints

Amazon Sellers Face Crossborder IP Complaints

A new type of infringement complaint has emerged on Amazon, where malicious actors exploit cross-border site management loopholes to file infringement complaints against sellers across different regions. Sellers should actively respond by contacting customer service and appealing the claims. To prevent such risks, sellers should consider trademark registration, brand registry, and joining the Transparency program. Amazon should also improve its cross-border site management mechanisms to provide a fair operating environment for all sellers.

12/31/2025 Customs Knowledge
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Shopee Sellers Key Tips for Southeast Asia Store Locations

Shopee Sellers Key Tips for Southeast Asia Store Locations

This article provides a detailed site selection guide for new Shopee sellers, covering key factors such as user base, competitive landscape, customs, and economic development. Through comprehensive analysis, it helps sellers accurately position themselves and choose the site that best suits their products and operational capabilities, ultimately achieving success on the Shopee platform. The guide aims to empower beginners to make informed decisions and optimize their chances of thriving in the competitive e-commerce environment.

12/30/2025 Logistics Encyclopedia
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Ebay to Adjust Seller Fees in Europe by 2026

Ebay to Adjust Seller Fees in Europe by 2026

eBay will adjust fees for several European sites starting February 12, 2026. Fixed transaction fees will increase in the UK and Germany. Germany's variable transaction fee rates will also rise. The UK will see rate adjustments for specific categories, and Germany will adjust the fee cap for high-tech products. Poland will experience an increase in fixed transaction fees and the introduction of tiered rates. Sellers should understand these changes and adjust their operational strategies accordingly to mitigate potential impact.

02/03/2026 Logistics Industry Insights
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Key Factors in Chinagermany Ocean Freight Routes

Key Factors in Chinagermany Ocean Freight Routes

This paper analyzes the key factors influencing the shipping time from China to Germany, including vessel type, port selection, route, weather conditions, and customs clearance. It provides typical transit times for container ships and bulk carriers from major Chinese ports to major German ports. The aim is to assist businesses and individuals in planning China-Germany trade logistics more effectively. The analysis helps optimize shipping strategies by understanding the impact of these various elements on overall delivery speed and efficiency.

02/05/2026 Logistics
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Shanghaigermany Ocean Freight Seeks Faster Delivery Solutions

Shanghaigermany Ocean Freight Seeks Faster Delivery Solutions

This article provides an in-depth analysis of the key factors influencing sea freight transit time from Shanghai to Germany, including route selection, vessel type, destination port, and seasonal factors. It also offers recommendations for optimization. By choosing direct routes, container ships, and avoiding adverse weather conditions, you can effectively shorten sea freight time and gain a competitive edge in shipping. The article aims to help businesses understand and manage the complexities of sea freight to Germany for improved efficiency.

01/28/2026 Logistics
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Chinagermany Air Freight Costs Key Factors and Savings Tips

Chinagermany Air Freight Costs Key Factors and Savings Tips

This article analyzes the factors influencing China-Germany air freight costs, including cargo weight, transit time, origin and destination, and airline selection. It provides multiple inquiry channels such as online freight calculators and freight forwarder consultations. Furthermore, it covers air freight transit times and important considerations. The aim is to help businesses and individuals gain a clearer understanding of air freight expenses and optimize their logistics solutions. This information allows for better planning and cost management when shipping between China and Germany.

01/28/2026 Logistics
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Ebay Sellers Face Declining Traffic Amid Market Shifts

Ebay Sellers Face Declining Traffic Amid Market Shifts

eBay sellers are facing the challenge of declining traffic. This article analyzes the reasons from multiple perspectives, including system issues, industry market trends, product traffic, and traffic channels. It provides solutions such as store design, product categorization, keyword optimization, on-site and off-site promotion, and customer maintenance to help sellers overcome the traffic bottleneck. The aim is to empower sellers to improve their visibility and drive more sales on the eBay platform by addressing these key areas.

01/04/2026 Logistics Industry Insights
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