Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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BOOX Innovates Ereading with Enhanced User Experience

BOOX Innovates Ereading with Enhanced User Experience

Guangzhou Onyx Boox Information Technology Co., Ltd. (BOOX) specializes in the research and development and sales of e-reading devices, rapidly rising through technological innovation. Their product line includes e-readers, e-notebooks, and accessories, featuring E-Ink, high-definition touch, and intelligent systems, supporting various formats. BOOX's core advantages lie in high quality, innovation, environmental protection, and personalization, aiming to enhance the user's reading experience. However, continuous innovation is necessary in the face of fierce market competition.

01/23/2026 Logistics Encyclopedia
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Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

TikTok E-commerce released the "DOU Awards" annual honor list, focusing on three dimensions: Annual Brand, Annual New Product, and Annual Content. It recognizes outstanding brands and content in 2025. The list aims to showcase the latest achievements in e-commerce marketing on the platform, provide a reference for merchants, and help brands achieve sustainable growth in TikTok E-commerce. It highlights successful strategies and innovative approaches that have driven significant results within the TikTok E-commerce ecosystem.

01/23/2026 Logistics Industry Insights
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Global Ecommerce Brands Adopt Targeted Media Strategies

Global Ecommerce Brands Adopt Targeted Media Strategies

For cross-border e-commerce companies aiming to break through in the global market, efficient overseas media press release distribution is crucial. This article explores strategies such as selecting appropriate media platforms and publishing high-quality news releases to enhance brand influence abroad and gain a larger market share. It highlights the importance of strategic media outreach for building credibility and visibility in international markets, ultimately contributing to business growth and success in the competitive global e-commerce landscape.

01/23/2026 Logistics Industry Insights
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Chinese Pet Food Firm Benefit Expands Globally

Chinese Pet Food Firm Benefit Expands Globally

Beneful officially launches its "Year of Going Global," focusing on quality and innovation, and deeply cultivating overseas markets with localized strategies. By improving product quality, technological innovation, and brand building, Beneful aims to upgrade "Made in China" to "Intelligent Manufacturing in China," providing a reference for the international development of the Chinese pet food industry. The company is committed to using quality as a cornerstone to expand its global presence and establish a strong foothold in international markets.

01/23/2026 Logistics Industry Insights
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Guide to Streamlining Vietnam Trade Logistics

Guide to Streamlining Vietnam Trade Logistics

This article provides an in-depth analysis of the Vietnam dedicated line in international logistics, covering transportation modes, scope, routes, and processes. It also offers key considerations for selecting a logistics company. The aim is to assist businesses and individuals in efficiently and economically expanding into the Vietnamese market, achieving cost reduction and speed enhancement. This includes optimizing supply chain operations and navigating the complexities of cross-border trade with Vietnam for streamlined and effective market entry.

01/23/2026 Logistics Encyclopedia
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Guide to Taking Control of Life Beyond New Years Resolutions

Guide to Taking Control of Life Beyond New Years Resolutions

This article analyzes the psychological mechanism behind the "New Year's Illusion," emphasizing the crucial role of action in driving change. Instead of relying on a specific moment in the future, it advocates for seizing the present, breaking down ambitious goals into actionable steps, and taking immediate action. True change stems from mastering the present and persisting in action. By abandoning empty talk and embracing action, we can break free from cycles of stagnation and regain control over our lives.

01/02/2026 Logistics Industry Insights
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Shanghaisingapore Sea Route Key Insights for Traders

Shanghaisingapore Sea Route Key Insights for Traders

This article provides an in-depth analysis of the sea freight route from Shanghai to Singapore, covering key elements such as route overview, vessel types, sailing schedules, shipping companies, cargo types, and freight rates. It aims to offer readers comprehensive and practical knowledge of sea freight, assisting in informed trade decisions. The analysis focuses on providing a clear understanding of the logistics involved in this vital trade lane, highlighting the factors that influence efficiency and cost-effectiveness.

01/23/2026 Logistics
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Shanghai FBA Boosts Crossborder Ecommerce with Streamlined Logistics

Shanghai FBA Boosts Crossborder Ecommerce with Streamlined Logistics

Shanghai FBA serves as a crucial hub for cross-border e-commerce, empowering sellers to succeed in the global market through its advantages of fast delivery, optimized costs, and enhanced customer satisfaction. This article provides an in-depth analysis of its operational processes, key considerations, and future development trends, offering strategic insights for cross-border e-commerce sellers. It highlights Shanghai's role in streamlining logistics and facilitating efficient access to international markets for businesses leveraging the FBA model.

01/26/2026 Logistics
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Key Strategies to Reduce Japan FBA Fees for Sellers

Key Strategies to Reduce Japan FBA Fees for Sellers

This article provides an in-depth analysis of various fee structures associated with Japan FBA. It offers practical cost optimization strategies covering aspects such as product dimensions, fee categories, product types, promotions and returns, as well as packaging and transportation. The aim is to help sellers reduce costs, improve profit margins, and succeed in the cross-border e-commerce market in Japan. By understanding these key areas, businesses can effectively manage their FBA expenses and enhance their overall profitability.

01/26/2026 Logistics Encyclopedia
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