Zibuyu Revives Hong Kong IPO As Crossborder Ecommerce Surges

Zibuyu Revives Hong Kong IPO As Crossborder Ecommerce Surges

Chinese cross-border e-commerce company Zibuyu is attempting its third IPO in Hong Kong, reporting a revenue of RMB 1.278 billion in the first half of the year, with over 90% of sales from Amazon. While heavily reliant on third-party platforms, Zibuyu holds a leading market share, showcasing the booming development and immense potential of China's cross-border e-commerce sector. Diversified channels, refined operations, and compliant business practices are crucial for the future development of cross-border e-commerce.

12/30/2025 Logistics Industry Insights
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Amazon FBA Export Program Faces Rising Return Risks

Amazon FBA Export Program Faces Rising Return Risks

This article delves into the return risks associated with international orders fulfilled through Amazon's FBA Export program. It provides a detailed explanation of how return losses are calculated and offers optimization strategies and a guide on how to disable the program. The aim is to help sellers weigh the pros and cons, minimize potential losses, and achieve sustainable growth by effectively managing return risks in their international Amazon FBA operations. Ultimately, this empowers sellers to make informed decisions regarding FBA Export.

12/30/2025 Logistics
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Amazon Business Lowrisk Strategies for Beginners

Amazon Business Lowrisk Strategies for Beginners

This article provides a zero-risk startup strategy tailored for new Amazon sellers. It emphasizes solo operation, cost control, and balancing work with entrepreneurship. It shares practical tips for key aspects such as product selection, operations, logistics, and risk control. The goal is to help new sellers establish a solid foundation and tap into the cross-border e-commerce market. It focuses on practical, actionable advice to help beginners navigate the complexities of selling on Amazon and build a sustainable business.

12/30/2025 Logistics Industry Insights
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LGBTQ Pride Month Boosts Crossborder Ecommerce Sales

LGBTQ Pride Month Boosts Crossborder Ecommerce Sales

The American Gay Pride Month presents significant business opportunities for Chinese cross-border e-commerce sellers who can capitalize on this niche market. By understanding the cultural needs of the target audience, building a personalized brand image, and selecting appropriate sales channels, businesses can achieve rapid growth. Focusing on specialized products and marketing campaigns tailored to the LGBTQ+ community can yield substantial returns. This approach allows sellers to differentiate themselves and connect with a loyal customer base during this important celebratory period.

12/30/2025 Logistics Industry Insights
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Amazon Returns Policy Guide for Shoppers

Amazon Returns Policy Guide for Shoppers

This article provides a detailed interpretation of Amazon and Amazon Prime's return policies, covering standard, international, and global return processes. It offers comprehensive operational guidelines and precautions for different product types, seller types, and return reasons. The aim is to help consumers complete returns more efficiently and safely, protecting their rights and interests. It explains the nuances of Amazon's return system, empowering shoppers to navigate the process with confidence and understand their entitlements when returning items, both domestically and internationally.

12/30/2025 Logistics Encyclopedia
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Crossborder Ecommerce Brands Embrace Shortform Video Marketing

Crossborder Ecommerce Brands Embrace Shortform Video Marketing

This paper explores short video marketing strategies for cross-border e-commerce, covering platform selection, content creation, interaction, and data analysis. It aims to help sellers break through in overseas markets by providing practical guidance on leveraging short videos to reach international audiences. The study emphasizes the importance of understanding cultural nuances and adapting content to resonate with different target markets. Furthermore, it highlights the significance of tracking key performance indicators (KPIs) to optimize campaigns and maximize return on investment.

12/30/2025 Logistics Industry Insights
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Amazon Tightens Seller Rules for Individual Businesses

Amazon Tightens Seller Rules for Individual Businesses

Amazon has adjusted its seller registration policy, ceasing acceptance of individual business registrations. This aims to standardize platform management, encourage brand-focused operations, and comply with tax regulations. New sellers face increased entry barriers, while existing sellers face pressure to transform. Sellers should maintain compliant operations, consider transitioning to company registration, and monitor policy changes. Brand-focused operations are a future trend, making trademark registration, high-quality product development, and brand promotion crucial. This shift emphasizes quality and compliance within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Google Ads CTR Slumping 15 Fixes to Boost Performance

Google Ads CTR Slumping 15 Fixes to Boost Performance

Struggling with low ad clicks on Google Ads? This article delves into 15 common reasons why your ads might not be showing. Covering campaign settings, keyword selection, bidding strategies, and landing page optimization, it provides a comprehensive solution to diagnose issues and optimize your campaigns. Learn how to reignite your ad engine and drive more traffic by understanding and addressing these key factors. This guide helps you pinpoint the problems and implement effective strategies for improved ad performance and increased visibility.

12/30/2025 Logistics Encyclopedia
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Etsy Faces Growth and Hurdles in Handmade Ecommerce

Etsy Faces Growth and Hurdles in Handmade Ecommerce

Etsy, a handmade e-commerce platform, attracts many sellers with its unique advantages. This article analyzes Etsy's strengths, ideal target audience, and the opportunities and challenges faced by Chinese sellers. Addressing the high account suspension rate on Etsy, it provides practical guidelines for risk avoidance, aiming to help sellers develop steadily on the platform. This includes understanding Etsy's policies, optimizing product listings, and building a strong customer relationship to minimize the risk of account suspension and ensure sustainable growth on Etsy.

12/30/2025 Logistics Industry Insights
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Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
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