COSCO Shipping Seeks Europe Chief in Global Talent Search

COSCO Shipping Seeks Europe Chief in Global Talent Search

COSCO SHIPPING France announced a job posting on its official website, seeking a President for COSCO SHIPPING Europe globally. The position requires extensive shipping management experience, in-depth knowledge of the European market, and excellent leadership skills. This recruitment reflects the global shipping industry's urgent need for high-end talent and provides a rare development opportunity for shipping elites. The successful candidate will lead the company's European operations and drive its strategic growth in the region.

02/05/2026 Logistics
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Ecommerce Growth Tied to Optimized Site Search Higher Conversions

Ecommerce Growth Tied to Optimized Site Search Higher Conversions

This article delves into the significance of on-site search for independent websites, emphasizing its crucial impact on user experience and conversion rates. By optimizing on-site search, businesses can better understand user needs, improve the relevance of search results, and ultimately achieve performance growth. The article also provides practical optimization techniques to help independent website operators create a smarter and more efficient on-site search experience. It focuses on how a well-optimized search function can lead to increased user engagement and improved sales.

01/16/2026 Logistics Industry Insights
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Brands Adapt Strategies to Build Trust in Aidriven Search

Brands Adapt Strategies to Build Trust in Aidriven Search

This article delves into the challenges and opportunities for SEO in the AI search era of 2026. It highlights the obsolescence of traditional SEO strategies and emphasizes the importance of "Generative Engine Optimization (GEO)." The article proposes three key strategies for success: establishing AI-trusted information sources, building an "AI+Human" content model, and developing a new traffic tracking system. These strategies aim to help brands secure genuine traffic and commercial returns within the AI-driven search ecosystem.

01/09/2026 Logistics Industry Insights
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Guide to Navigating Amazons Patent Search for Innovation Protection

Guide to Navigating Amazons Patent Search for Innovation Protection

This article details how to effectively and accurately retrieve US patent information using Amazon's official patent search tool. By mastering search techniques and understanding key considerations, users can better protect their intellectual property, mitigate infringement risks, and gain strong support for business decisions. The article emphasizes the importance of understanding the limitations of the information provided and advises consulting with professionals when necessary. This guide aims to empower users to navigate patent searches on Amazon and leverage the platform for IP protection and strategic advantage.

01/26/2026 Logistics Encyclopedia
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Ecommerce Firms Adapt After Google Translate Exit

Ecommerce Firms Adapt After Google Translate Exit

Google Translate's exit from the Chinese market poses translation challenges for cross-border sellers. This article offers three strategies: restoring Google Translate functionality on web pages (by modifying the hosts file to obtain a new IP address), exploring new Google Translate URLs (via private message), and recommending alternative translation tools (DeepL, Baidu Translate, Youdao Translate). These solutions aim to help sellers overcome language barriers and continue expanding their global business.

01/04/2026 Customs Knowledge
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Google Shopping Ad Optimization Strategies Boost Rankings

Google Shopping Ad Optimization Strategies Boost Rankings

This article provides an in-depth analysis of how to significantly improve Google Shopping Ads ranking by optimizing product data. It focuses on diagnosing and resolving common errors related to price, inventory, and GTIN. The usage of automatic product updates is explained in detail. Furthermore, the article offers additional optimization tips, including high-quality product images, detailed descriptions, and competitive pricing, aiming to help e-commerce sellers effectively enhance ad performance and achieve sales growth. By focusing on these key areas, retailers can maximize their visibility and drive more conversions.

04/23/2023 Logistics Encyclopedia
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Targeting Cheaper Markets Cuts Google Ads Costs

Targeting Cheaper Markets Cuts Google Ads Costs

This article provides a detailed explanation of the differences between RMB and non-RMB accounts when setting up a Google Ads account. It focuses on how invoice requirements influence the account selection process and offers a clear setup guide and refund instructions. The aim is to help advertisers make informed decisions and save on their advertising budget. It highlights the key considerations for choosing the right account type based on tax and invoicing needs, ensuring a smooth and cost-effective advertising experience.

01/04/2026 Customs Knowledge
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Guide to Fixing Google Account Verification Problems

Guide to Fixing Google Account Verification Problems

This article provides a detailed analysis of the reasons behind the "Google couldn't verify it's you" error during login and offers practical solutions for different scenarios. It also shares useful tips for maintaining Google account security, helping you prevent login problems and proactively protect your account. Learn how to troubleshoot verification issues and keep your Google account safe from unauthorized access with these effective strategies.

01/04/2026 Logistics Encyclopedia
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Google Merchant Center Now Supports Chinese Language

Google Merchant Center Now Supports Chinese Language

This article provides a detailed guide on how to switch the Google Merchant Center (GMC) backend language from English or other languages to Chinese. Through illustrated step-by-step instructions, it helps users overcome language barriers and improve GMC usage efficiency. It emphasizes that switching the backend language does not affect the ad display language and provides important notes and considerations for users during the process. The tutorial aims to make GMC more accessible for Chinese-speaking users.

01/04/2026 Logistics Encyclopedia
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Google Algorithm Update Impacts Crossborder Ecommerce SEO

Google Algorithm Update Impacts Crossborder Ecommerce SEO

Google algorithm updates significantly impact cross-border e-commerce SEO. To mitigate negative effects, prioritize user experience, optimize SEO fundamentals, stay updated with official Google announcements, and leverage data analysis. A long-term approach is crucial. Focus on matching user intent by understanding their needs and providing relevant content. Continuous monitoring and adaptation are key to maintaining and improving Google rankings in the face of algorithm changes. Adapting to these changes requires a holistic strategy encompassing technical SEO, content quality, and user engagement.

01/04/2026 Logistics Industry Insights
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