Prologis Warns of Warehouse Shortage As Demand Soars

Prologis Warns of Warehouse Shortage As Demand Soars

Prologis CEO warns that soaring warehouse demand and community opposition could lead to a market 'sell-out'. E-commerce and supply chain reshaping are driving demand, while location concerns are exacerbating supply constraints. This combination of factors is creating a challenging environment for logistics real estate, with developers struggling to find suitable sites and facing increased pressure from local communities. The long-term implications of this trend could include higher rents and reduced availability of warehouse space.

01/19/2026 Logistics Industry Insights
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Union Pacific Expands Houston Port Rail Links to Five Key Markets

Union Pacific Expands Houston Port Rail Links to Five Key Markets

Union Pacific is expanding its intermodal services at Port Houston, allowing containers to be loaded directly from the port onto railcars. This service provides direct rail access to five major metropolitan areas: Denver, Salt Lake City, Oakland, Los Angeles, and El Paso. The initiative aims to improve transportation efficiency, reduce costs, alleviate highway congestion, and lower greenhouse gas emissions, benefiting both customers and the community. This expansion further solidifies Union Pacific's leading position in the intermodal market.

01/19/2026 Logistics
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WCO Enhances Asiapacific IP Protection with New Experts

WCO Enhances Asiapacific IP Protection with New Experts

The World Customs Organization (WCO) held a Technical and Operational Advisor (TOA) Accreditation Workshop on Intellectual Property Rights (IPR) in Japan. This initiative aims to strengthen the IPR enforcement capabilities of customs administrations in the Asia-Pacific region. By certifying highly qualified experts, the WCO is committed to building a sustainable IPR protection system, combating cross-border trade in counterfeit and pirated goods, and promoting the construction of an IPR protection community in the Asia-Pacific region.

01/22/2026 Customs Knowledge
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Lululemons Faithbased Marketing Stumbles As Growth Slows

Lululemons Faithbased Marketing Stumbles As Growth Slows

Lululemon's stock decline raises questions about its 'belief marketing' model. This article analyzes Lululemon's success and challenges, including target audience positioning, community building, localization strategies, and responses to the rise of domestic brands and channel changes. It emphasizes the need for brands to strengthen cultural values during expansion and achieve synergistic online and offline growth to cope with market changes. Maintaining brand authenticity and adapting to evolving consumer preferences are crucial for sustained success in a competitive landscape.

01/27/2026 Logistics Industry Insights
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Brands Succeed in Crossborder Twitter Marketing

Brands Succeed in Crossborder Twitter Marketing

This article provides an in-depth analysis of how cross-border brands can effectively leverage Twitter for marketing. It covers building a brand image, targeting the right audience, creating high-quality content, implementing efficient engagement strategies, using data-driven optimization, and mitigating potential risks. The aim is to help brands establish a strong brand community on the Twitter platform and enhance their global influence. This includes strategies for increasing brand awareness and driving engagement with international customers.

01/27/2026 Logistics Encyclopedia
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Lazada Taps Southeast Asias Ecommerce Growth

Lazada Taps Southeast Asias Ecommerce Growth

Lazada empowers sellers to tap into the Southeast Asian e-commerce market. By sharing successful Double 11 seller stories, it highlights the platform's advantages and the value of the seller community. The platform also guides both new and experienced sellers to leverage the seller forum for market insights, platform policies, and operational expertise, addressing challenges encountered when setting up shop. This allows sellers to gain valuable knowledge and optimize their strategies for success on the Lazada platform.

01/28/2026 Logistics Industry Insights
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Three Strategies to Strengthen Supply Chain Resilience

Three Strategies to Strengthen Supply Chain Resilience

A joint study by APICS and MSU reveals that supply chain complexity stifles corporate growth. The report proposes three solutions: first, strengthen collaboration and build a community of value; second, empower with technology and create a smart engine; and third, drive with leadership and build an agile culture. Companies should actively embrace change to reverse the situation in complex markets. By focusing on these key areas, businesses can navigate challenges and achieve sustainable growth despite increasing supply chain complexities.

01/29/2026 Logistics Industry Insights
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Uber Freight Aided Pandemic Logistics Industry Resilience

Uber Freight Aided Pandemic Logistics Industry Resilience

During the COVID-19 pandemic, Uber Freight launched several initiatives to support trucking companies and shippers, including zero-profit pricing, meal subsidies, and hygiene kits. These measures aimed to ensure the transportation of essential goods, demonstrating their social responsibility. Uber Freight's efforts also accelerated the digital transformation of the freight industry by providing crucial support and promoting efficient solutions during a challenging time. The company's response highlighted its commitment to both its partners and the broader community.

01/30/2026 Logistics
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Reddit Ads Targeting Tips and Common Mistakes to Avoid

Reddit Ads Targeting Tips and Common Mistakes to Avoid

This article delves into Reddit's user demographics, interests, and consumer habits, comparing Reddit users with those on other social platforms. It provides practical advice and a guide to avoid common pitfalls for brand marketing on Reddit. The aim is to help marketers better understand the Reddit platform, develop effective advertising strategies, and enhance brand influence on Reddit. By understanding user profiles and preferences, marketers can optimize their campaigns and achieve better results in this unique online community.

02/05/2026 Logistics Industry Insights
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Tiktok Boosts 10 Car Air Fresheners to Milliondollar Sales

Tiktok Boosts 10 Car Air Fresheners to Milliondollar Sales

Ce Craft car air fresheners have become a sensation in the US TikTok market due to their affordable price and targeted marketing, achieving monthly sales of over 130,000 units and total sales exceeding 1.1 million. Their success is attributed to strong market demand, price competitiveness, and effective social media engagement. Automotive parts sellers can learn from their experience by focusing on product development, optimizing the supply chain, strengthening community interaction, and embracing content marketing to seize market opportunities.

02/05/2026 Logistics Industry Insights
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