Traditional Businesses Adapt to Crossborder Ecommerce Trends
This paper provides an in-depth analysis of the differences between B2B and B2C models in cross-border e-commerce, offering practical suggestions for traditional manufacturing enterprises transitioning to cross-border e-commerce. By comparing key characteristics such as customer base, transaction nature, and marketing approaches, this paper helps companies choose the e-commerce model that best suits their needs. It aims to assist businesses in seizing opportunities, addressing challenges, and successfully expanding into overseas markets through effective cross-border e-commerce strategies.









