B2B Firms Boost Growth with Combined SEO and SEM Strategies

B2B Firms Boost Growth with Combined SEO and SEM Strategies

This article presents a case study of a B2B company, detailing how it achieved significant traffic growth and improved performance through integrated SEO and SEM marketing strategies. It leverages platforms like Google Ads, Facebook, LinkedIn, and TikTok, combined with technical infrastructure and data analytics, to build an effective customer acquisition matrix. This practical example offers valuable insights for B2B companies undergoing digital transformation, demonstrating a successful approach to boosting lead generation and driving business results.

01/23/2026 Logistics Industry Insights
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Fedex Considers Acquiring Frances TATEX for Expansion

Fedex Considers Acquiring Frances TATEX for Expansion

FedEx plans to acquire France-based TATEX to expand its presence in the European market and address the challenges posed by UPS's acquisition of TNT. This merger and acquisition, aimed at growth, is expected to enhance FedEx's competitiveness. However, the company will also face challenges related to integration and ensuring a smooth transition for both organizations. The acquisition signifies FedEx's strategic focus on strengthening its position in the competitive European logistics landscape.

01/28/2026 Logistics
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Toyo International Boosts Japans Crossborder Ecommerce with Localization

Toyo International Boosts Japans Crossborder Ecommerce with Localization

Toei International Trading Co., Ltd. is a cross-border e-commerce service company specializing in multi-platform store rental and sales. With 13 years of experience and abundant local Japanese resources, Toei is committed to providing comprehensive localization services for Chinese merchants expanding overseas, helping e-commerce businesses establish themselves in the Japanese market. They offer support and solutions to navigate the complexities of the Japanese market and ensure successful market entry and growth.

01/27/2026 Logistics Industry Insights
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New England Motor Freight Marks 100 Years in Trucking Industry

New England Motor Freight Marks 100 Years in Trucking Industry

New England Motor Freight (NEMF) celebrates its centennial, becoming one of the few freight companies in North America to operate for a century. Under the leadership of Myron P. “Mike” Shevell, NEMF has navigated industry changes and achieved steady growth. The company expresses gratitude for its employees' contributions through celebrations and employee appreciation initiatives, while also looking forward to the future. This milestone highlights NEMF's resilience and enduring legacy in the transportation sector.

01/29/2026 Logistics Industry Insights
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Checkers Rallys Outsources Distribution to Boost Efficiency

Checkers Rallys Outsources Distribution to Boost Efficiency

Checkers & Rally’s outsourced its distribution operations to McLane Company to optimize its supply chain, reduce costs, and improve operational efficiency. This strategic move represents a common approach in the competitive QSR industry to achieve sustainable growth and can serve as a valuable example for other businesses. By outsourcing, Checkers & Rally's aims to streamline logistics and focus on core competencies, ultimately enhancing its market position and profitability within the fast-paced quick-service restaurant sector.

01/30/2026 Logistics
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Hong Kong Ecommerce Firms Weigh Buying Vs Registering New Entities

Hong Kong Ecommerce Firms Weigh Buying Vs Registering New Entities

This article compares the advantages and disadvantages of purchasing a shelf Hong Kong company versus registering a new one. It highlights the potential risks associated with buying a shelf company and recommends that cross-border e-commerce entrepreneurs choose to register a new company instead. The process is simple and free of potential risks, helping to start a new journey in cross-border e-commerce. Registering a new company offers a clean slate and avoids inheriting unknown liabilities, making it the safer and more transparent option for long-term business success.

01/07/2026 Logistics Encyclopedia
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Kai丰辉 Expands Crossborder Logistics in South China Amid Ecommerce Boom

Kai丰辉 Expands Crossborder Logistics in South China Amid Ecommerce Boom

Kaifenghui Logistics specializes in cross-border e-commerce, focusing on dedicated lines to Europe, America, and Southeast Asia, as well as overseas warehouses. Leveraging technology to enhance its services, the company offers high reliability, fast delivery times, and excellent cargo handling capabilities. They provide comprehensive solutions for businesses looking to streamline their international shipping and warehousing needs, ensuring efficient and dependable logistics support for e-commerce operations.

01/06/2026 Logistics
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Jit Enterprise Boosts Crossborder Ecommerce with IP Solutions

Jit Enterprise Boosts Crossborder Ecommerce with IP Solutions

Guangzhou Jite Intellectual Property focuses on intellectual property services for cross-border e-commerce, providing one-stop solutions such as trademark registration, patent application, copyright registration, European VAT registration, and US company registration. With experienced professionals, high efficiency and quality, dedicated one-on-one consultants, and a professional overseas lawyer team, we help cross-border e-commerce businesses operate in compliance and expand into overseas markets.

01/06/2026 Customs Knowledge
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Ecommerce Sellers Adapt to EU VAT and EPR Summer Slowdown

Ecommerce Sellers Adapt to EU VAT and EPR Summer Slowdown

With the approach of the European "High Temperature Holiday" and the Olympic Games, VAT/EPR registration timelines may be affected. Sellers are advised to plan their registrations in advance, submit accurate documentation, and be patient while awaiting their registration numbers. Leyu (replace with actual company name if known) is committed to minimizing the impact of the holidays and ensuring smooth business operations for sellers.

01/26/2026 Customs Knowledge
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Mifeitec Advances Integrated Circuit Packaging and Testing

Mifeitec Advances Integrated Circuit Packaging and Testing

Shenzhen Microfuture Technologies is a national high-tech enterprise specializing in integrated circuit packaging and testing, providing one-stop services from wafer testing to finished chip products. The company boasts an experienced team and advanced production and R&D facilities. It is committed to becoming a well-known integrated circuit packaging and testing enterprise both domestically and internationally through technological innovation and efficient service.

01/28/2026 Logistics Industry Insights
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