Google Tightens Ad Policies on Political and Local Services

Google Tightens Ad Policies on Political and Local Services

Google Ads is undergoing significant policy updates, impacting video view campaigns, political content ads, and local services platforms. Video campaigns will leverage AI for improved performance. Political ads now require clear disclosure of synthetic content. Local services platforms are integrating photo guidelines. Advertisers need to stay informed and adapt to these new regulations to ensure more precise and effective ad campaigns. This update aims to enhance transparency and user experience across various Google Ads platforms.

02/03/2026 Logistics Industry Insights
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Ozon Introduces Telegram Bot for Crossborder Ecommerce Sellers

Ozon Introduces Telegram Bot for Crossborder Ecommerce Sellers

Ozon has launched a Telegram bot (@ozon_seller_digest_bot) specifically for sellers, aiming to provide convenient data monitoring and operational management for cross-border e-commerce sellers. The bot automatically sends daily briefings of core store data, covering key metrics such as orders, impressions, and conversion rates, allowing sellers to quickly grasp store performance and adjust their business strategies accordingly. Users should pay attention to data timeliness and account security when using the bot.

02/03/2026 Logistics
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Sudan Customs Adopts Competencybased HR Modernization

Sudan Customs Adopts Competencybased HR Modernization

With the support of the World Customs Organization (WCO), Sudanese Customs has launched a human resource management modernization transformation, adopting a competency-based model. This initiative aims to enhance the effectiveness of talent selection, training, and performance evaluation, building a more competitive human resource system to contribute more significantly to Sudan's economic development. Through international cooperation, Sudanese Customs is learning from best practices and striving to achieve leapfrog development in its human resource capabilities.

02/03/2026 Customs Knowledge
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Mali Customs Adopts Competencybased HRM for Modernization

Mali Customs Adopts Competencybased HRM for Modernization

With the support of the WCO, Mali Customs has initiated HRM modernization reforms, employing a competency model to enhance personnel quality. Facing challenges, the reform aims to build a modern HRM system to promote development. The focus is on improving employee skills and performance through a structured framework, ultimately contributing to a more efficient and effective customs administration. This initiative is crucial for Mali Customs to meet international standards and facilitate trade.

02/03/2026 Customs Knowledge
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Ebay UK Tightens Product ID Rules for Seller Listings

Ebay UK Tightens Product ID Rules for Seller Listings

eBay UK is updating its product identifier policy, requiring all listings (including refurbished items) to include accurate identifiers. This aims to improve search visibility and boost sales. Sellers are advised to review and update their Good 'Til Cancelled (GTC) listings to comply with the new requirements. Failure to do so may negatively impact listing performance. Ensuring accurate product identifiers will help buyers find what they're looking for and ultimately lead to increased sales for sellers.

02/03/2026 Customs Knowledge
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Shopee Ad Campaigns Optimized with Datadriven Strategies

Shopee Ad Campaigns Optimized with Datadriven Strategies

This article delves into the underlying logic of Shopee advertising, emphasizing that ads are an amplifier of the operational system, not a panacea. It analyzes the reasons for 'burning money' on ads through data analysis and provides strategies such as store verticalization, link optimization, and precise targeting to help sellers improve ad conversion rates and achieve effective growth. The focus is on understanding the data behind ad performance and implementing targeted improvements for better ROI.

01/23/2026 Logistics Industry Insights
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Shopee Ads Boost ROAS for Ecommerce Sellers

Shopee Ads Boost ROAS for Ecommerce Sellers

This article provides an in-depth analysis of Shopee's all-site advertising ROAS, ad model selection, and optimization strategies. It aims to help sellers improve ad performance, double ROAS, and achieve explosive order growth through scientific targeting and continuous optimization. The article emphasizes the importance of data analysis and offers practical suggestions to help sellers achieve greater success on the Shopee platform. It focuses on actionable insights to maximize advertising ROI and drive sales volume.

02/03/2026 Logistics Industry Insights
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CPC Advertising Boosts Efficiency for Businesses

CPC Advertising Boosts Efficiency for Businesses

CPC (Cost-Per-Click) advertising is an efficient digital marketing model where advertisers pay only for actual clicks, enabling precise budget control and optimized ad delivery. By leveraging keyword selection, compelling ad copy, and data analytics, businesses can maximize their return on investment (ROI) and achieve their marketing objectives through CPC campaigns. This method allows for focused spending and improved performance compared to other advertising approaches, making it a valuable tool for targeted marketing initiatives.

02/03/2026 Logistics Encyclopedia
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Meituan Q3 Report Highlights Chinas Booming Food Market

Meituan Q3 Report Highlights Chinas Booming Food Market

Analysis of Meituan's Q3 2018 financial report, highlighting growth in food delivery, hotel & travel, and new initiatives. The report delves into Meituan's 'Food + Platform' strategy, examining the competitive landscape and organizational technology investments. It assesses the impact of these factors on Meituan's overall performance and future prospects within the rapidly evolving local services market. Focus is given to understanding how Meituan leverages its platform to integrate various services and maintain a competitive edge.

02/03/2026 Logistics Industry Insights
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US Services Sector Stays Strong Despite Q1 Tariff Worries

US Services Sector Stays Strong Despite Q1 Tariff Worries

U.S. non-manufacturing activity maintained solid growth in March, albeit at a slightly slower pace. Sector performance was mixed, with a notable decrease in new orders. Tariff-related uncertainties presented additional challenges for businesses. Companies need to closely monitor market changes, flexibly adjust their business strategies, and seek opportunities amidst the uncertainty. The slowdown in new orders suggests potential headwinds, requiring proactive measures to sustain growth and navigate the evolving economic landscape.

02/03/2026 Logistics Industry Insights
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