Mastering Whatsapp for Global Trade and Customer Engagement

Mastering Whatsapp for Global Trade and Customer Engagement

This article details the application of WhatsApp in foreign trade marketing, covering new account nurturing, unblocking strategies, and efficient customer acquisition techniques. It emphasizes avoiding high-frequency operations, maintaining account activity, and acquiring customer information through multiple channels. Practical tips are provided to help foreign trade practitioners use WhatsApp effectively and improve marketing results. The focus is on compliant usage to enhance outreach and avoid account restrictions, ultimately boosting lead generation and sales within the international trade sector.

01/07/2026 Logistics Encyclopedia
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GLS Expands Automated Sorting in Western US to Meet Ecommerce Demand

GLS Expands Automated Sorting in Western US to Meet Ecommerce Demand

GLS has upgraded its Las Vegas and Ontario hubs with automated sorting systems to handle the surge in e-commerce parcels. This upgrade aims to improve efficiency, reduce costs, and optimize space within the facilities. The implementation of automated sorting is a strategic move to prepare for peak logistics seasons and ensure smooth operations amidst increasing volumes. By streamlining the sorting process, GLS expects to enhance its overall throughput and maintain high service levels for its customers.

01/16/2026 Logistics
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Air Cargo Industry Adopts Competencybased Training for Hazardous Goods

Air Cargo Industry Adopts Competencybased Training for Hazardous Goods

This paper delves into the application of Competency-Based Training and Assessment (CBTA) in dangerous goods air transportation. It emphasizes how CBTA, through clear competency standards, optimized training programs, and effective assessments, aims to enhance employee skills, thereby improving air cargo safety and operational efficiency. The article provides detailed steps and practical tools for implementing CBTA, assisting companies in building an outstanding dangerous goods transportation team. The focus is on improving skills and safety in a high-risk environment.

01/16/2026 Logistics Encyclopedia
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Crossborder Ecommerce Slump Forces Sellers to Adapt

Crossborder Ecommerce Slump Forces Sellers to Adapt

Cross-border e-commerce is facing a downturn, with companies frequently offering paid leave. This article analyzes the industry's challenges, including the global economic downturn, high logistics costs, and tightening platform policies. For small sellers, it proposes survival strategies such as refined operations, diversified channels, and cost control. It emphasizes steady progress and enhancing competitiveness to break through the winter and welcome industry recovery. The key is to focus on sustainable growth and adaptability amidst the current economic climate.

01/16/2026 Logistics Industry Insights
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Amazons Program Helps Sellers Resolve Policy Violations

Amazons Program Helps Sellers Resolve Policy Violations

Amazon introduces the Account Health Assurance (AHA) program to help sellers with high Account Health Ratings address potential policy violations and avoid account deactivation. Sellers must respond to Amazon's contact within 72 hours and actively cooperate, while maintaining an Account Health Rating above 250. This program isn't a 'get-out-of-jail-free card'; compliant operation remains crucial. It provides an extra layer of support for sellers demonstrating good standing and actively working to maintain a healthy account.

01/16/2026 Logistics Industry Insights
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UAE Consumer Trends Key to World Cup Marketing

UAE Consumer Trends Key to World Cup Marketing

Digital Turbine research reveals viewing habits, app preferences, and advertising touchpoints of UAE consumers during the World Cup. It suggests that cross-border e-commerce businesses should leverage multi-channel coverage, content marketing, precise targeting, and rapid response strategies to seize World Cup marketing opportunities and achieve brand and sales growth. Understanding these consumer insights is crucial for effective campaign planning and maximizing ROI in the competitive UAE e-commerce landscape during this high-engagement period.

01/16/2026 Logistics Industry Insights
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Guide to Effective SEO Keyword Strategies for Brands

Guide to Effective SEO Keyword Strategies for Brands

How can branded independent websites precisely target their audience through keyword strategy? This article delves into common pitfalls in keyword selection, emphasizing the importance of understanding user search intent. It provides four practical tips to help brands improve their Google ranking, create high-quality content, and ultimately achieve SEO success. Learn how to optimize your website by focusing on relevant keywords, aligning content with user needs, and implementing effective SEO techniques to break through the competition.

01/16/2026 Logistics Encyclopedia
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China Merchants Shekou Evolves from Reform Pioneer to Urban Leader

China Merchants Shekou Evolves from Reform Pioneer to Urban Leader

China Merchants Shekou, originating from the Shekou Industrial Zone, is a pioneer of China's reform and opening-up and a leading integrated developer and operator of cities and parks. Its businesses cover urban development, park operation, and cruise industry, with brand value ranking among the top in the industry. The company actively fulfills its social responsibilities and is committed to promoting sustainable development. It strives to create value for shareholders, customers, and society through innovation and high-quality services.

01/16/2026 Logistics Industry Insights
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Trucking Sector Rebounds As LTL Faces Challenges Parcel Prices Stabilize

Trucking Sector Rebounds As LTL Faces Challenges Parcel Prices Stabilize

The TD Cowen-AFS Freight Index Q1 report indicates cautious optimism in the truckload market. Parcel pricing strategies are effective, but discount pressure remains high. LTL pricing is robust, though fuel surcharges are starting to soften. Overall, the market recovery still faces challenges. The report suggests a mixed bag for the transportation industry, with some segments showing positive signs while others grapple with ongoing headwinds. Key factors to watch include pricing dynamics, fuel costs, and the overall economic outlook.

01/15/2026 Logistics Industry Insights
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US Import Growth Persists Despite Port Strike Concerns

US Import Growth Persists Despite Port Strike Concerns

Despite the looming threat of port strikes on the East and Gulf Coasts, US import volumes remain high. Reports indicate that retailers are front-loading shipments to mitigate strike risks and concerns about future tariff changes, driving the increase. However, port congestion is escalating, challenging supply chain management. Businesses need to closely monitor market dynamics and adapt their supply chain strategies to navigate the uncertainties. The potential strike action adds further complexity to an already strained global logistics network.

01/15/2026 Logistics
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