Amazon Ads Yield High Conversions but Low Profits for Sellers

Amazon Ads Yield High Conversions but Low Profits for Sellers

High ACOS in Amazon Advertising isn't always a bad thing! This article delves into the five main objectives of Amazon Ads: traffic generation, ranking improvement, product association, keyword expansion, and profitability. It emphasizes evaluating ad performance based on the intended purpose rather than solely relying on ACOS. Through case studies, it guides sellers to develop more effective advertising strategies to achieve overall sales growth. The key takeaway is to align your ACOS targets with your specific advertising goals for optimal results.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Face Sales Risks Due to High Return Rates

Amazon Sellers Face Sales Risks Due to High Return Rates

Amazon's introduction of the 'High Return Rate' label directly impacts product conversion rates. Sellers need to understand the criteria for this label and consider using the 'Signature Confirmation' service. More importantly, improving product quality and optimizing customer service are crucial to fundamentally reduce return rates and avoid a sharp drop in orders. Addressing the root causes of returns is key to mitigating the negative impact of the 'High Return Rate' label on product visibility and sales performance on Amazon.

01/04/2026 Logistics Industry Insights
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US Imports Hit Record High in March Straining Supply Chains

US Imports Hit Record High in March Straining Supply Chains

A Panjiva report indicates that US imports reached a record high in March, with significant year-over-year growth in both total cargo and container volume. This reflects a recovering US economy and strong consumer demand, but also exacerbates supply chain pressure, potentially leading to port congestion and increased transportation costs. Businesses and governments need to proactively respond by optimizing supply chain management and improving logistics efficiency.

01/19/2026 Logistics
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US Container Imports Hit Record High As Supply Chains Improve

US Container Imports Hit Record High As Supply Chains Improve

US import data for February presents a mixed picture: a month-over-month decrease but a year-over-year increase in total volume. Record container throughput suggests easing supply chain bottlenecks. Energy imports surged, while consumer goods and industrial equipment imports rose. Raw materials and IT product imports declined. Looking ahead, challenges include inflation and geopolitical risks, but opportunities exist in economic recovery and infrastructure investment. Businesses and individuals should monitor data closely to capitalize on opportunities and navigate challenges.

01/21/2026 Logistics
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US Imports Dip Slightly in August Amid Sustained High Demand

US Imports Dip Slightly in August Amid Sustained High Demand

Descartes' latest global shipping report reveals that US imports, while slightly down from July, remained high in August, with increased port congestion. The report analyzes import/export data from the top 10 US ports and key exporting countries, highlighting strong exports from China to the US. Businesses should diversify their supply chains, optimize transportation strategies, and leverage digital technologies to improve supply chain management. This will enable them to navigate market fluctuations and gain a competitive edge.

01/21/2026 Logistics
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Break Bulk Cargo Transport Gains Traction for Flexibility Efficiency

Break Bulk Cargo Transport Gains Traction for Flexibility Efficiency

Out-of-box goods refer to standalone items that cannot be transported using standard containers. Although the transportation process is relatively complex, this method is particularly crucial for specific goods such as construction equipment and manufacturing materials. Understanding the characteristics of out-of-box goods can help companies enhance efficiency and safety in logistics.

08/05/2025 Logistics Encyclopedia
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Shanghai Streamlines Return Cargo Customs for Efficiency

Shanghai Streamlines Return Cargo Customs for Efficiency

This article provides a detailed interpretation of the key steps and precautions for returned goods clearance in Shanghai. It emphasizes the importance of selecting a professional customs brokerage and offers corresponding operational suggestions and process guidance for different types of returned goods. The aim is to help companies complete returned goods clearance efficiently and compliantly. It covers essential aspects of the process, ensuring a smooth and lawful return of goods through Shanghai Port, highlighting the role of expert assistance in navigating complex regulations.

02/06/2025 Customs Knowledge
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Experts Share Best Practices for Shipping Hazardous Chemicals

Experts Share Best Practices for Shipping Hazardous Chemicals

Based on expert Faye09's experience, this article delves into the process, precautions, and risk management of dangerous goods sea freight exports. It covers key aspects such as dangerous goods classification, pre-export preparation, sea freight booking, customs declaration, and loading. Practical operational advice is provided for common dangerous goods like lithium batteries, copper sulfate, and mothballs. The aim is to help foreign trade companies and freight forwarders mitigate risks, improve efficiency, and successfully complete dangerous goods sea freight exports.

08/22/2025 Logistics Encyclopedia
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Guide to Safe Ocean Freight Exports of Hazardous Chemicals

Guide to Safe Ocean Freight Exports of Hazardous Chemicals

This article focuses on the sea freight export of dangerous goods, providing a detailed interpretation of key aspects such as flexitank transportation in containers, dangerous goods declaration, specific requirements of Shanghai Port, and the process of obtaining dangerous goods packaging certificates for lithium batteries. It also offers professional advice for the export of Class 2.3 dangerous goods, helping you avoid risks and efficiently complete sea freight operations. The aim is to provide practical guidance for navigating the complexities of hazardous materials shipping.

08/22/2025 Logistics Encyclopedia
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Beware Noncompliance With Wooden Packaging Will Result In High Exit Fees

Beware Noncompliance With Wooden Packaging Will Result In High Exit Fees

Recently, customs reports indicate a significant increase in non-compliance issues related to wood packaging in our country. Packaging that lacks the International Plant Protection Convention (IPPC) mark or is found to contain live harmful organisms may lead to goods being rejected and incurring high costs. Companies must strictly adhere to wood packaging quarantine standards to avoid economic losses.

07/28/2025 Logistics
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