Outdoor Brands Use Bing Ads for Targeted Marketing in US and Europe

Outdoor Brands Use Bing Ads for Targeted Marketing in US and Europe

This article explores how outdoor apparel brands can leverage Bing Ads search advertising to achieve precise marketing breakthroughs in European and American markets. By analyzing the characteristics of these markets and the advantages of Bing Ads, it proposes marketing strategies such as accurately targeting users, creating compelling ad content, and using data analysis to optimize ad performance. The importance of risk management is also emphasized. The focus is on using Bing Ads to effectively reach the target demographic and maximize ROI in the competitive European and American outdoor apparel market.

01/30/2026 Logistics Industry Insights
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Customs Rules on Franchise Fees Complicate Import Pricing

Customs Rules on Franchise Fees Complicate Import Pricing

This article analyzes whether franchise fees should be included in the customs valuation of imported goods. According to the Customs Valuation Agreement, only fees related to the imported goods themselves should be included. Case studies suggest that if the imported goods do not inherently contain intellectual property, and the franchise fees primarily cover branding and operational systems, they should not be included in the customs valuation. Businesses need to conduct data analysis, clearly define the terms of the agreement, and seek professional advice to ensure accurate valuation and compliance.

01/30/2026 Customs Knowledge
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WCO Updates SAFE Framework to Enhance Global Trade Security

WCO Updates SAFE Framework to Enhance Global Trade Security

The 18th meeting of the WCO SAFE Working Group focused on global trade security and facilitation. It laid the groundwork for a safer and more efficient international supply chain through strengthened inter-agency cooperation, updates to the SAFE Framework of Standards, and improvements to the AEO and MRA toolkits. A breakthrough was achieved regarding the Trade Identification Number (TIN) structure. Key issues such as data analysis and integrated supply chain management were also discussed, injecting new momentum into global trade development. The meeting emphasized collaborative efforts to enhance security and streamline customs processes worldwide.

01/30/2026 Customs Knowledge
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Linkedin Unveils 2026 SME Marketing Strategies

Linkedin Unveils 2026 SME Marketing Strategies

This article delves into the importance of LinkedIn marketing for SMEs, emphasizing authentic and professional content strategies while discouraging artificial engagement. Drawing on LinkedIn's official guidelines, it provides practical advice, including diverse content formats and data-driven optimization. Looking ahead to 2026, key trends such as artificial intelligence, video content, personalized marketing, and social commerce will be crucial in helping SMEs achieve business growth on the LinkedIn platform. These trends will empower SMEs to enhance their visibility, connect with potential clients, and ultimately drive sales through strategic LinkedIn engagement.

02/02/2026 Logistics Industry Insights
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Tongtu ERP Enhances Amazon Vendor Central Efficiency

Tongtu ERP Enhances Amazon Vendor Central Efficiency

TongTool ERP now fully supports Amazon Vendor Central (VC) account management, providing efficient solutions for Purchase Order (PO) and Direct Fulfillment (DF) orders. It streamlines account authorization, optimizes order confirmation processes, supports online shipment, and enables automated rule settings. This helps VC sellers improve operational efficiency, reduce costs, and achieve synchronized management of VC and Seller Central (SC) accounts, allowing for comprehensive control of business data. The features aim to empower VC sellers to manage their orders effectively and gain better visibility into their overall Amazon business performance.

02/02/2026 Logistics
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North American Heavyduty Truck Orders Decline Amid Industry Uncertainty

North American Heavyduty Truck Orders Decline Amid Industry Uncertainty

The decline in North American heavy-duty truck orders in March has raised concerns. Data from ACT Research and FTR Associates both indicate orders were below expectations. Multiple factors contribute to this downturn, including model transitions, inventory strategies, diesel prices, and freight volumes. Despite these challenges, replacement demand persists, and technological innovations and regulatory policies will create new opportunities. The industry needs to proactively adapt to changes and stay attuned to market trends. This period requires careful navigation to maintain stability and capitalize on emerging possibilities within the heavy-duty truck sector.

02/03/2026 Logistics Industry Insights
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North American Trucking Market Adapts As Trailer Orders Decline

North American Trucking Market Adapts As Trailer Orders Decline

Recent data indicates a decline in US trailer orders, but backlogs are still increasing, reflecting both capacity bottlenecks and ongoing demand. Heavy-duty truck orders continue to grow, driven by tight capacity and fleet renewal needs. The used vehicle market is cooling, with demand shifting towards new vehicles. The North American commercial vehicle market faces both opportunities and challenges. A rational approach to market fluctuations is necessary to capitalize on long-term growth opportunities. The market presents a mixed picture of decreasing trailer orders coupled with strong truck demand.

02/03/2026 Logistics
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US Freight Volume Hits Record High Amid Economic Challenges

US Freight Volume Hits Record High Amid Economic Challenges

The U.S. Bureau of Transportation Statistics reported a record high Freight Transportation Services Index (Freight TSI) of 142.4 in June. Despite economic headwinds, the index surpassed its previous peak, driven by growth in trucking, rail, air freight, and waterborne transportation. This data reflects the resilience of the U.S. freight industry and suggests potential for economic growth. However, caution is warranted due to inflation, rising interest rates, and geopolitical risks. The Freight TSI serves as a key economic indicator, reflecting the overall health and activity within the logistics and transportation sectors.

02/03/2026 Logistics Industry Insights
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Air Freight Surge Signals Global Economic Rebound

Air Freight Surge Signals Global Economic Rebound

This paper delves into the value of air freight data as a leading indicator of global economic turning points. By comparing trends in air cargo volume and world trade, it reveals air freight's leading role in economic cycles. It also explores factors influencing the long-term trends of air freight and analyzes the causes of the recent air cargo collapse. Finally, it offers a perspective on the future path of economic recovery, emphasizing the importance of consumer confidence and a robust banking system. The analysis suggests air freight can provide early signals for economic shifts.

02/03/2026 Logistics Industry Insights
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DHL Adopts Locus Robotics to Boost Warehouse Efficiency

DHL Adopts Locus Robotics to Boost Warehouse Efficiency

DHL Supply Chain is expanding its partnership with Locus Robotics, planning ten new Locus AMR solution deployments across the US. This aims to improve order fulfillment efficiency through autonomous mobile robots. The collaboration has already resulted in up to 80% improvement in order picking efficiency at customer sites. DHL Supply Chain is actively exploring data-driven intelligent upgrades to achieve smarter, more efficient warehouse management and improve the working environment for employees. The expansion highlights DHL's commitment to leveraging robotics and automation to optimize its supply chain operations.

02/03/2026 Logistics
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