Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Douyin Shop Clarifies Account Types Official Authorized Subaccounts

Douyin Shop Clarifies Account Types Official Authorized Subaccounts

This article provides an in-depth analysis of the TikTok Shop account system, detailing the differences, functions, and binding strategies of the official store account, authorized accounts, and sub-accounts. It emphasizes the uniqueness and brand endorsement role of the official account, the diverse image shaping of authorized accounts, and the refined operational value of sub-accounts. Furthermore, it summarizes account binding and unbinding strategies, answers frequently asked questions, and helps merchants efficiently operate their TikTok Shop.

12/30/2025 Logistics Encyclopedia
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Ebay Sellers Guide Mastering Fixedprice Multiattribute Listings

Ebay Sellers Guide Mastering Fixedprice Multiattribute Listings

This article details the process and techniques for listing multi-attribute products on eBay using the Buy It Now format. It covers key aspects such as title optimization, category selection, image processing, attribute filling, description writing, price setting, shipping cost selection, promised shipping time, and return policy. Even novice sellers can quickly master eBay's Buy It Now sales strategy and improve store performance by following this guide. It provides a comprehensive overview for maximizing sales potential on eBay.

12/30/2025 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Highquality Product Images

Ebay Sellers Boost Sales with Highquality Product Images

This article delves into the design essentials of eBay main images, emphasizing minimalism, size specifications, mobile optimization, and multi-angle display. It compares eBay and Amazon in terms of platform positioning, main image style, and target audience. Practical techniques for creating high-conversion eBay main images are shared to help sellers increase store traffic and sales. The article highlights the importance of understanding eBay's unique requirements to effectively attract buyers and improve product visibility within the competitive online marketplace.

12/30/2025 Customs Knowledge
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Amazon Mobile SEO Guide Boosts Conversion Rates

Amazon Mobile SEO Guide Boosts Conversion Rates

This article delves into the importance of Amazon mobile SEO, comparing the differences between desktop and mobile experiences. It provides five key optimization strategies to enhance mobile conversion rates and capitalize on mobile e-commerce opportunities. These strategies include keyword optimization, image optimization, bullet point optimization, description optimization, and review management. Implementing these tactics can significantly improve your product's visibility and performance on Amazon's mobile platform, leading to increased sales and a stronger presence in the competitive mobile marketplace.

12/30/2025 Logistics Industry Insights
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Breaking Barriers: How Southwest China’s Rail-Port Summit is Revolutionizing Regional

Breaking Barriers: How Southwest China’s Rail-Port Summit is Revolutionizing Regional

A meeting was held in Fangchenggang by the railway bureau of the Southwest region and Beibu Gulf International Port Group to promote logistics integration in rail-sea combined transport, breaking down barriers between different transportation modes. The meeting gathered various stakeholders to discuss comprehensive logistics services and enhance the convenience of outbound passages. By establishing a joint marketing platform and implementing pricing incentives, it aims to reduce logistics costs for enterprises, improve market competitiveness, and provide high-quality services to customers.

11/07/2023 Logistics
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Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibabacom Enhances Overseas Strategy for US EU Sellers

Alibaba.com has launched an "Overseas Spot Goods" recruitment program targeting the European and American markets. It aims to attract merchants with overseas warehousing capabilities, offering marketing promotion and distribution tool support. This initiative helps merchants improve logistics timeliness, reduce return rates, increase average order value, and boost repurchase rates. Alibaba.com anticipates adding over 5,000 localized service providers within the year, expanding its business scale and influence in the European and American markets. The program focuses on leveraging existing overseas warehouses for faster delivery.

12/30/2025 Logistics Industry Insights
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Ecommerce Sellers Warned Over 100 Trademark Risks

Ecommerce Sellers Warned Over 100 Trademark Risks

Cross-border e-commerce sellers, especially those in Class 25, should be aware of the risk of malicious trademark registration of "100%" marks. Immediate self-inspection and modification of product listings are crucial to avoid Temporary Restraining Order (TRO) risks. Furthermore, this information shares tips for rapid store expansion in North America, aiming to help sellers improve their operational capabilities. This includes strategies for efficient listing optimization and effective marketing techniques to quickly scale up business operations in the North American market.

01/04/2026 Logistics
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Amazon Sellers Leverage ABA Data for Market Insights

Amazon Sellers Leverage ABA Data for Market Insights

This article explores how to leverage Amazon Brand Analytics (ABA) data without Amazon brand registry, using third-party tools and data analysis methods. It focuses on gaining insights into market trends, uncovering keyword potential, assessing the competitive landscape, and optimizing product and marketing strategies for success on the Amazon platform. The article highlights five practical data analysis methods to help sellers stand out in a highly competitive market. It provides actionable strategies for utilizing ABA data to improve product visibility and sales performance.

01/04/2026 Logistics Encyclopedia
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Guide to Avoiding Amazon Crossborder Ecommerce Training Pitfalls

Guide to Avoiding Amazon Crossborder Ecommerce Training Pitfalls

Choosing an Amazon cross-border e-commerce training institution requires careful consideration, going beyond just advertisements. Student reputation, institution establishment date, classroom atmosphere, teaching staff, employment rate, curriculum, and value-added services are all important factors. A comprehensive evaluation of these aspects is crucial to selecting a training institution that suits your needs and lays a solid foundation for your cross-border e-commerce journey. Don't rely solely on marketing materials; delve deeper into the institution's offerings and track record.

01/04/2026 Logistics Encyclopedia
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