Ecommerce Success Requires More Than Just Amazon Ads

Ecommerce Success Requires More Than Just Amazon Ads

Amazon sellers often struggle with advertising, focusing solely on ad data without addressing underlying issues. To overcome this, sellers must move beyond data obsession and adopt a holistic operations perspective. This involves considering factors like product selection, listing optimization, competitive analysis, and pricing strategies. By comprehensively evaluating these elements, sellers can effectively improve advertising performance and drive revenue growth. A broader understanding beyond just advertising metrics is crucial for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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US Rail Freight Decline Points to Yearend Economic Slowdown

US Rail Freight Decline Points to Yearend Economic Slowdown

Data from the Association of American Railroads indicates that U.S. rail freight and intermodal traffic decreased year-over-year for the week ending December 15th, but cumulative volumes remain slightly up for the year. Detailed data reveals varied performance across different commodity categories, reflecting structural market adjustments. Railroad companies need to pay attention to macroeconomic factors, supply chains, and the energy transition to actively address challenges, embrace change, and achieve sustainable development.

12/19/2025 Logistics
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Zimbabwe Trademark Registration A Stepbystep Guide

Zimbabwe Trademark Registration A Stepbystep Guide

This article provides an in-depth analysis of the trademark registration process in Zimbabwe from a data analyst's perspective. It emphasizes the importance of trademark searches, details the data validation required for preparing application materials, and offers practical advice on examination, publication, and registration approval. The aim is to assist businesses in successfully registering trademarks in the African market and protecting their brand rights. The article provides actionable insights for navigating the Zimbabwean trademark system.

02/12/2026 Customs Knowledge
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Retailers Adopt Multicarrier Strategies to Optimize Peak Season Logistics

Retailers Adopt Multicarrier Strategies to Optimize Peak Season Logistics

Facing logistics challenges like capacity constraints and rising costs, businesses urgently need a smart multi-carrier strategy. Logistyx President Ken Fleming will share insights in an online seminar on how to leverage multi-carrier systems and data to optimize carrier networks. This includes gaining comprehensive control over transportation processes, dynamically managing rates, flexibly integrating regional carriers, and driving continuous improvement through data. Learn how to empower your business to excel during peak logistics seasons.

01/30/2026 Logistics Industry Insights
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White House Supply Chain Initiative Expands Boosts Freight Efficiency

White House Supply Chain Initiative Expands Boosts Freight Efficiency

The White House FLOW initiative has seen a significant increase in participants, launching data sharing programs aimed at improving supply chain transparency and efficiency. While challenges remain, the initiative holds promising potential for optimizing freight logistics and overall supply chain performance. This collaborative effort seeks to address bottlenecks and enhance resilience by facilitating better information flow among stakeholders. The increased adoption suggests growing recognition of the value of data-driven approaches to supply chain management.

02/03/2026 Logistics
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Yiwu Jiacheng Expands Foreign Trade with Repeatable Sales Model

Yiwu Jiacheng Expands Foreign Trade with Repeatable Sales Model

Yiwu Jiacheng Crafts Co., Ltd. achieved significant performance growth by digitally transforming and converting the personal experience of Top Sales into a replicable team operation system. The company utilized the OKKI system to connect customer data, standardize marketing processes, and implement data-driven team management, building a sustainable competitive advantage. This provides a successful example of digital transformation for foreign trade enterprises, showcasing how to leverage technology to enhance sales performance and team efficiency.

02/02/2026 Logistics Industry Insights
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Tech Firms Tackle signed But Not Received Shipping Delays

Tech Firms Tackle signed But Not Received Shipping Delays

This article analyzes the causes of "signed but not received" international express delivery issues from a data analyst's perspective. It provides rapid response solutions and proposes preventive strategies to reduce risks from the source. The emphasis is on continuous optimization through data-driven insights to ensure smooth foreign trade operations and maintain customer relationships. The goal is to minimize delivery exceptions and improve customer satisfaction by proactively addressing potential problems within the international logistics chain.

02/02/2026 Logistics Encyclopedia
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US Rail Freight Volumes Decline in October Amid Annual Growth

US Rail Freight Volumes Decline in October Amid Annual Growth

Data from the Association of American Railroads shows that U.S. rail freight and intermodal traffic declined year-over-year in late October, with mixed performance across different market segments. While year-to-date cumulative data remains positive, attention should be paid to the impact of multiple factors, including macroeconomic conditions, supply chains, and energy transition. Moving forward, it is crucial to monitor policy developments, optimize operations, and achieve sustainable growth in the rail freight sector.

02/04/2026 Logistics
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US Rail Freight Growth Mixed in September YTD Up

US Rail Freight Growth Mixed in September YTD Up

Data from the Association of American Railroads shows that for the week ending September 20th, U.S. rail carloads and intermodal traffic both decreased year-over-year, primarily due to factors such as weak coal demand. However, cumulative data for the year still indicates growth. This article provides an in-depth analysis of the key factors influencing rail freight and looks ahead to future challenges and opportunities, emphasizing the importance of focusing on long-term trends.

02/04/2026 Logistics
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Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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