Linkedin Unveils Fourstep Strategy for B2B Marketing Success

Linkedin Unveils Fourstep Strategy for B2B Marketing Success

This article introduces how to leverage LinkedIn for target market analysis in B2B companies going global. It covers analyzing your own company page data, conducting competitor analysis, using polls to gather customer feedback, deep-diving into information within LinkedIn groups, and tracking hashtags to stay abreast of industry trends. By using these methods, B2B marketers can better understand target market needs and develop more effective marketing strategies. This approach allows for data-driven decision making and improved ROI on international marketing efforts.

12/29/2025 Logistics Industry Insights
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Amazon Enhances Brand Analytics for Seller Performance

Amazon Enhances Brand Analytics for Seller Performance

Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.

12/29/2025 Logistics
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Amazon Ads Optimizing Bids for Higher ROI

Amazon Ads Optimizing Bids for Higher ROI

This article delves into Amazon advertising bidding adjustment strategies, highlighting the potential pitfalls of blindly lowering bids, which can lead to decreased impressions, clicks, and conversions. It emphasizes a ROI-driven approach, advocating for data analysis, phased adjustments, keyword optimization, and Listing optimization for refined operations. By implementing these strategies, advertisers can save on advertising costs while maximizing advertising effectiveness. The key is to use data to inform decisions and constantly optimize campaigns for the best possible return on investment.

12/30/2025 Logistics Industry Insights
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Amazon Auto Ads Boost Performance with Datadriven Keywords

Amazon Auto Ads Boost Performance with Datadriven Keywords

This paper delves into the refined management of Amazon automatic advertising keywords. Utilizing data-driven selection criteria, high-performing keywords are 'promoted' to manual campaigns, employing a combination of broad and exact match types. Furthermore, it proposes ROAS or conversion rate-based negative keyword strategies for underperforming terms. The aim is to assist sellers in optimizing their advertising structure, improving ad performance, and ultimately achieving sales growth. This approach emphasizes leveraging data insights to enhance both automatic and manual advertising strategies.

12/30/2025 Logistics Industry Insights
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Datadriven Tactics Boost Solo Crossborder Ecommerce

Datadriven Tactics Boost Solo Crossborder Ecommerce

This article provides a data-driven growth guide for solo cross-border e-commerce entrepreneurs, based on five years of practical experience. It covers five key steps: business model selection, minimalist startup, platform choice, scientific product selection, and refined operations. Emphasizing the importance of data analytics in every aspect, the guide aims to help entrepreneurs avoid common pitfalls, achieve rapid launch, and ensure steady growth. It offers actionable insights for building a sustainable and profitable online business with limited resources.

01/15/2026 Logistics Industry Insights
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Asiapacific Nations Unite on Ecommerce Rules During Pandemic

Asiapacific Nations Unite on Ecommerce Rules During Pandemic

The World Customs Organization (WCO) held an online workshop for Asia-Pacific members, focusing on the effective implementation of the E-Commerce Framework of Standards (E-Commerce FoS) to address challenges arising from the pandemic-accelerated growth of e-commerce. The meeting covered topics such as advance electronic data, data exchange, tax collection, cooperation & coordination, and technology applications. The aim was to promote trade facilitation, ensure effective customs control and revenue collection, and foster the healthy development of cross-border e-commerce.

01/19/2026 Customs Knowledge
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Colombias Villa Garzn Airport Decoding ICAO Code SKVG

Colombias Villa Garzn Airport Decoding ICAO Code SKVG

This article provides a detailed overview of the ICAO code (SKVG) for Villa Garzón Airport in Colombia, along with its geographical location. It explains the application of ICAO codes in flight planning, air traffic control, and aviation data analysis. The article also includes data source information, aiming to provide accurate navigational information for aviation professionals and travelers. It serves as a resource for understanding the significance of the SKVG code within the broader context of air travel and airport identification.

01/20/2026 Airport Codes
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US Retail Sales Growth Flatlines in July Amid Economic Pressures

US Retail Sales Growth Flatlines in July Amid Economic Pressures

Reports from the U.S. Department of Commerce and the National Retail Federation (NRF) indicate a slowdown in retail sales growth in July. Commerce Department data shows a total retail sales increase of 3.7%, while NRF data reveals a core retail sales increase of only 0.1%. Retailers need to proactively address these challenges and adjust their strategies to adapt to evolving consumer demands. This slowdown signals a potential shift in consumer behavior, requiring retailers to be agile and responsive to maintain sales momentum.

01/27/2026 Logistics Industry Insights
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Flyingtypers Wins Jim Foster Award for 50 Years in Air Cargo

Flyingtypers Wins Jim Foster Award for 50 Years in Air Cargo

"Flying Typers" received the Jim Foster Memorial Award, highlighting its 50-year outstanding contribution to the air cargo industry. The article interprets its success from the perspective of a data analyst, emphasizing the importance of data-driven approaches, professional knowledge, and industry collaboration. It also looks forward to future development trends in the air cargo industry, providing valuable insights. The award and analysis underscore the significant impact "Flying Typers" has had and continues to have on shaping the air cargo landscape.

01/26/2026 Logistics
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OZON Product Selection Guide Boosts Russian Ecommerce Success

OZON Product Selection Guide Boosts Russian Ecommerce Success

This article provides an in-depth analysis of product browsing data on the Russian e-commerce platform OZON, revealing popular categories and market demands. Combining this data with the specific characteristics of the Russian market, it offers Chinese sellers professional product selection strategy recommendations to help them succeed on the OZON platform. The analysis aims to empower sellers to identify profitable niches and optimize their product offerings for the Russian consumer base, ultimately driving sales and achieving sustainable growth within the OZON marketplace.

01/26/2026 Logistics Industry Insights
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