Amazon Sellers Boost Sales with Datadriven Ad Strategies

Amazon Sellers Boost Sales with Datadriven Ad Strategies

This article delves into the importance of Amazon advertising data analysis. It emphasizes the need to connect and interpret different reports to pinpoint advertising problem areas and offers specific strategies for optimizing keywords and search terms. Sellers can leverage tools like the 'Purchases Attributed to Advertising Report' and the 'Total Traffic and Invalid Traffic Report' to enhance advertising performance and drive sales growth. By understanding and acting on these data insights, sellers can significantly improve their ROI and achieve sustainable sales increases within the Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Americas Caribbean Boost Crossborder Ecommerce Supply Chains

Americas Caribbean Boost Crossborder Ecommerce Supply Chains

The Americas and Caribbean Customs-Postal Strategy Conference highlighted the crucial role of customs-postal cooperation in fostering cross-border e-commerce. The WCO emphasized data-driven approaches and standardized frameworks, while the UPU and PUASP focused on process optimization and combating smuggling. Participants committed to strengthening collaboration to build a more efficient and secure global postal supply chain, laying the groundwork for the future development of cross-border trade. This includes enhanced data exchange and harmonized procedures to facilitate smoother and safer international transactions.

12/30/2025 Customs Knowledge
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Google Search Console Key to Boosting Website Visibility

Google Search Console Key to Boosting Website Visibility

Google Search Console (GSC) is a crucial tool for improving website performance in Google Search. This article details GSC's core functionalities, including crawl and index monitoring, search traffic data analysis, and issue alerts. It also provides a quick start guide and data-driven optimization strategies to help website owners effectively leverage GSC to boost website traffic and enhance user experience. Learn how to use GSC to identify and fix technical issues, understand user search behavior, and ultimately improve your website's visibility and ranking in Google.

01/16/2026 Logistics Encyclopedia
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LTL Trucking Sector Struggles Amid Falling Demand Higher Costs

LTL Trucking Sector Struggles Amid Falling Demand Higher Costs

The US LTL transportation market faces dual challenges of weak demand and rising costs. ODFL data shows declines in both daily revenue and freight tonnage. While ports maintain smooth operations through investment and data optimization, LTL carriers need to optimize operational efficiency, improve service quality, expand diversified businesses, embrace digital transformation, and strengthen cooperation to cope with market changes and achieve transformation and upgrading. These strategies are crucial for navigating the current economic climate and ensuring long-term sustainability in a competitive freight environment.

01/20/2026 Logistics Industry Insights
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Logistics Firms Adapt to Trade Tariff Uncertainty

Logistics Firms Adapt to Trade Tariff Uncertainty

The Trump administration's tariff policies have introduced uncertainty into the logistics industry. Companies need to develop tariff management plans, strengthen data analysis, optimize supply chains, and communicate with stakeholders. It's also crucial to monitor customs developments, assess bond limits, and consider Foreign Trade Zones and nearshoring. Businesses should equip themselves with high-quality data and effective tools to navigate tariff challenges and identify opportunities amidst the uncertainty. Proactive adaptation and strategic planning are key to mitigating risks and maintaining competitiveness in the evolving trade landscape.

01/29/2026 Logistics
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CH Robinson SAS Boost Retail Supply Chain Agility

CH Robinson SAS Boost Retail Supply Chain Agility

C.H. Robinson partners with SAS to offer an end-to-end agile supply chain solution for the retail and consumer packaged goods industries. By integrating inventory, demand, and transportation data, the solution leverages Procure IQ and the Navisphere platform to enable demand-driven intelligent sourcing and real-time inventory visibility. This helps businesses respond more effectively to market changes, reduce costs, and improve efficiency. The collaboration aims to provide a more collaborative and data-driven approach to supply chain management, ultimately enhancing agility and responsiveness.

02/03/2026 Logistics Industry Insights
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Airfare Demand Elasticity Key to Revenue Growth IATA Report

Airfare Demand Elasticity Key to Revenue Growth IATA Report

The IATA Elasticities Report provides an in-depth analysis of air travel demand elasticity, offering accurate forecasts and decision support for airlines, airports, and other stakeholders through econometric analysis and market data. The report covers elasticity concepts, literature reviews, data analysis, and application guidelines. It aims to help users optimize pricing strategies, improve operational efficiency, and gain a competitive edge. By understanding demand elasticity, businesses can make informed decisions about pricing, capacity planning, and route development, ultimately leading to increased profitability and market share.

02/03/2026 Logistics Industry Insights
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WCO Private Sector Collaborate to Strengthen Global Supply Chains

WCO Private Sector Collaborate to Strengthen Global Supply Chains

The World Customs Organization (WCO) Private Sector Consultative Group (PSCG) met and engaged in dialogue with the WCO Policy Commission (PC), focusing on business recovery, the WCO Data Strategy, and Green Customs. Both parties emphasized strengthening cooperation to normalize trade facilitation measures and leveraging data and technology to promote sustainable development, jointly building a more resilient global supply chain. The discussions highlighted the importance of collaboration between the public and private sectors in addressing current challenges and fostering a more efficient and sustainable global trade environment.

02/02/2026 Customs Knowledge
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Maersks EDI Solutions Enhance Supply Chain Efficiency

Maersks EDI Solutions Enhance Supply Chain Efficiency

Maersk's EDI solution enhances supply chain efficiency and reduces operational costs by automating data exchange, connecting your internal systems with Maersk's global network. Key features include order management, logistics tracking, document processing, and financial management. The solution supports various industry standards and security protocols, ensuring seamless connectivity and data security. Visit the Maersk Developer Portal to begin your supply chain digital transformation journey. This solution streamlines processes and improves visibility across the entire supply chain, leading to faster delivery times and enhanced customer satisfaction.

09/28/2025 Logistics
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RFID Boosts Manufacturing Efficiency Streamlines Inventory

RFID Boosts Manufacturing Efficiency Streamlines Inventory

RFID technology enhances inventory accuracy, optimizes processes, and reduces costs in manufacturing, facilitating digital transformation. It's applied in tracking, work-in-progress management, and equipment maintenance, enabling smart manufacturing. By providing real-time visibility and automated data collection, RFID improves efficiency and decision-making across the supply chain. This leads to better resource allocation, reduced waste, and ultimately, a more competitive and agile manufacturing environment. The technology's ability to seamlessly integrate with existing systems makes it a crucial component of modern, data-driven manufacturing operations.

11/03/2025 Logistics Industry Insights
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