ERP Solutions Help Optimize Amazon Ad Spend Via Dayparting

ERP Solutions Help Optimize Amazon Ad Spend Via Dayparting

This article provides an in-depth analysis of the Amazon advertising time-of-day bidding feature within the TongTool ERP marketing system. It details how to create templates, set strategy rules, and illustrates the execution effects with specific examples. By flexibly utilizing the time-of-day bidding function, sellers can precisely reach their target customers, improve advertising ROI, and achieve refined advertising operations. This leads to more efficient and effective ad spending and ultimately, increased profitability.

02/12/2026 Logistics Encyclopedia
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Oakland Port Boosts Meat Exports to Asia with Cold Chain Upgrade

Oakland Port Boosts Meat Exports to Asia with Cold Chain Upgrade

The Port of Auckland experienced a surge in meat exports to Asia during the pandemic, achieving market leadership thanks to forward-thinking cold chain investments. This success is attributed to rising Asian demand, advantageous geographic location, and optimized shipping schedules. This case highlights cold chain logistics as a crucial engine for future trade growth, necessitating proactive planning, continuous investment, a focus on customer needs, and collaborative partnerships. The port's strategic foresight allowed it to capitalize on emerging opportunities and solidify its position in the global meat export market.

02/03/2026 Logistics
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Lithuanias Klaipda Port Boosts Efficiency As Key Shipping Hub

Lithuanias Klaipda Port Boosts Efficiency As Key Shipping Hub

This article focuses on the Port of Klaipeda, Lithuania's main port, providing an in-depth analysis of the advantages of dedicated direct shipping lines, offering efficient and secure maritime solutions for businesses. It covers Klaipeda's cargo handling capacity, diversified services, and strategic geographical location. The article also details the key factors to consider when choosing a dedicated direct shipping line, aiming to help businesses optimize logistics processes and reduce transportation costs. This information is designed to enable companies to make informed decisions about their shipping strategies.

02/02/2026 Port Encyclopedia
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Long Beach Port Names New Leader Amid Growth Push

Long Beach Port Names New Leader Amid Growth Push

The Port of Long Beach is actively seeking a new leader to succeed Chris Lytle, who is departing. Al Moro, the acting Executive Director, will ensure a smooth transition. The port will collaborate with stakeholders to select a leader who can represent diverse interests and drive the port's continued growth. The Port remains committed to improving operational efficiency, optimizing supply chain management, and strengthening partnerships with global trade partners to achieve sustainable development. The selection process aims to identify a candidate capable of navigating future challenges and opportunities.

02/04/2026 Logistics
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Meike Home Furnishings Shifts Strategy Amid Plant Closures Tech Deal

Meike Home Furnishings Shifts Strategy Amid Plant Closures Tech Deal

Markor Home Furnishings, facing deteriorating business and financial conditions, announced the suspension of production at two subsidiaries in Tianjin. The company plans a strategic shift by acquiring optoelectronic company Wonder Tides through asset restructuring. This move reflects the trend of traditional furniture companies actively seeking new growth opportunities in the face of global trade changes and market competition, aiming to enhance sustainable business capabilities by entering the 'new quality productive forces' sector.

02/03/2026 Logistics Industry Insights
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Amazon Advertisers Optimize Timebased Bidding for Growth

Amazon Advertisers Optimize Timebased Bidding for Growth

Time-of-day bidding in Amazon Advertising isn't a panacea; improper implementation can decrease visibility. This article delves into the appropriate scenarios and operational methods for time-of-day bidding, guiding sellers from beginner to advanced techniques. It helps avoid common pitfalls and leverages data analysis and keyword positioning to achieve precise ad budget optimization and maximize performance. Learn how to effectively use time-of-day bidding to improve your campaign efficiency and ROI by understanding its nuances and strategic applications.

12/29/2025 Logistics Industry Insights
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Prologis US Officials Push AI and Energy in Supply Chains

Prologis US Officials Push AI and Energy in Supply Chains

Prologis discussed the impact of energy and AI on the future of supply chains with the U.S. Secretary of the Interior. The importance of energy security was emphasized, along with Prologis' role in the energy transition, including the development of solar energy and data centers. They also discussed how to accelerate AI development and address energy bottlenecks by optimizing energy infrastructure. The conversation highlighted the intersection of energy strategy, AI factories, and the evolving landscape of global supply chains.

02/04/2026 Logistics Industry Insights
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Amazon France Enforces Electronics Compliance by September

Amazon France Enforces Electronics Compliance by September

Amazon France is implementing new regulations starting in September, strictly reviewing the compliance of electronic and smart products. Non-compliant products risk being removed from the platform. This new rule stems from the French law regarding parental control on internet access devices, requiring relevant products to provide a Declaration of Conformity (DoC). Sellers need to promptly check their products, prepare compliance documents, and ensure the information is accurate and complete to avoid impacting sales on Amazon France.

02/04/2026 Customs Knowledge
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US Chamber Warns Aging Infrastructure Risks Global Trade

US Chamber Warns Aging Infrastructure Risks Global Trade

The U.S. Chamber of Commerce warns that aging U.S. infrastructure is causing bottlenecks at ports and in cities, exacerbating global trade delays. They urge swift modernization upgrades. Modernizing infrastructure will not only improve efficiency and reduce costs but also enhance U.S. competitiveness in the global economy and create jobs. This investment is crucial to alleviate current supply chain issues and ensure the long-term economic prosperity of the United States.

02/04/2026 Logistics Industry Insights
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ERP Upgrades Accelerate As Iot Drives Digital Transformation

ERP Upgrades Accelerate As Iot Drives Digital Transformation

This research report reveals that effectively leveraging Industrial IoT (IIoT) data is a key driver for digital transformation. However, only a few companies successfully integrate IoT data through their ERP software. The report emphasizes the need for companies to upgrade their ERP systems, invest in talent development, and formulate a clear digital transformation strategy to fully utilize IoT technology and enhance competitiveness. Companies should focus on seamless data integration and analysis to gain actionable insights from IoT data and optimize business processes.

02/04/2026 Logistics Industry Insights
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