Amazon Ad weight Explained Key Insights for Sellers

Amazon Ad weight Explained Key Insights for Sellers

This article delves into the misconceptions surrounding the concept of "weight" in Amazon Advertising. By tracing the evolution of the search algorithm, it reveals that the true driver of improved ad performance is the accumulation and precise targeting of audience data. The article also provides a method, using a plugin, to determine if ads are suppressing organic traffic. This helps sellers optimize their advertising strategies and improve campaign efficiency by focusing on relevant audience data and avoiding reliance on outdated notions of ad weight.

12/30/2025 Logistics Industry Insights
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Kazakhstan Tightens Customs Rules to Improve Trade Efficiency

Kazakhstan Tightens Customs Rules to Improve Trade Efficiency

Kazakhstan Customs, with WCO support, held a HS Code workshop to improve tariff classification accuracy and consistency, promoting trade efficiency. The workshop covered the application of HS Code General Interpretative Rules, interpretation of Committee Decisions, adaptation to revisions, and the advance ruling system. This initiative aims to enhance the professional skills of customs officials and corporate compliance management, laying the foundation for the modernization of Kazakhstan Customs and the globalization of enterprises. The training is expected to improve trade facilitation and reduce discrepancies in customs declarations.

01/07/2026 Customs Knowledge
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CMA CGM Launches New Spainalgeria Shipping Route

CMA CGM Launches New Spainalgeria Shipping Route

CMA CGM has launched a new route, ALGA 2, connecting Spain and Algeria with weekly sailings. This new service optimizes transport efficiency between the main ports of both countries, enhances the quality of logistics services, and supports the development of bilateral trade.

08/05/2025 Logistics
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AI Shifts Warehouse Safety From Reaction to Prevention

AI Shifts Warehouse Safety From Reaction to Prevention

This paper discusses the current status and issues of warehouse safety management, highlighting the passivity of traditional models. It suggests that AI-driven predictive safety analysis can achieve proactive prevention, providing a safer environment for warehousing and facilitating the transformation of corporate culture.

08/07/2025 Warehousing
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