Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon sellers shouldn't solely focus on ACoS. A comprehensive assessment of advertising performance requires considering metrics like ACoAS, ASoAS, CPA, and CPO to develop effective operational strategies. This article delves into the limitations of ACoS and elaborates on the meaning and application of other crucial metrics. The aim is to empower sellers to achieve sustainable growth by providing a more holistic view of advertising effectiveness beyond just ACoS, enabling data-driven decisions for optimization and improved ROI.

01/04/2026 Logistics Industry Insights
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Amazon Launches Search Query Dashboard to Boost Seller Sales

Amazon Launches Search Query Dashboard to Boost Seller Sales

The Amazon Search Query Performance dashboard is a crucial tool for brand sellers to unlock sales growth. By analyzing customer search behavior, sellers can optimize keyword strategies, improve product listings, adjust advertising campaigns, and discover new product opportunities. This dashboard provides key data such as search volume, click-through rate, and conversion rate, helping sellers comprehensively understand product performance and enhance their competitiveness on the Amazon platform. It allows for data-driven decisions to improve visibility and drive sales.

01/04/2026 Logistics Industry Insights
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Ebay Launches Datadriven Product Tools for Sellers

Ebay Launches Datadriven Product Tools for Sellers

Product selection is crucial for eBay sellers aiming to boost sales. This article recommends 13 eBay product research tools, including Jungle Scout and Shumo Cross-border, covering data analytics, listing optimization, and store group management. These tools help sellers accurately identify trending products, improve operational efficiency, and ultimately achieve sales growth by providing insights into market trends, competitor analysis, and product performance. They empower sellers to make data-driven decisions and optimize their product offerings for maximum profitability.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Guide How to Close and Reactivate Stores

Ebay Sellers Guide How to Close and Reactivate Stores

This article details the conditions and precautions for eBay sellers closing their accounts, as well as the possibility of re-registration. It emphasizes the importance of careful consideration before closing an account and offers the alternative of suspending the store. It also answers frequently asked questions about account closure to help sellers make informed decisions. Closing an account is a permanent action, and this guide helps sellers understand the implications and potential alternatives before proceeding with account closure.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Datadriven Sales Strategies

Ebay Sellers Gain Edge with Datadriven Sales Strategies

This article proposes a data-driven sales strategy for new eBay sellers. Covering product selection, listing optimization, account performance, and mindset, it emphasizes using data analytics tools to improve operations. This includes enhancing store visibility, conversion rates, and customer satisfaction. The aim is to help new sellers quickly overcome initial challenges and achieve their sales goals on the eBay platform. The strategy focuses on leveraging data insights to make informed decisions and optimize various aspects of the selling process.

12/29/2025 Customs Knowledge
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Shopees Datadriven Strategy Fuels Ecommerce Growth in Southeast Asia

Shopees Datadriven Strategy Fuels Ecommerce Growth in Southeast Asia

This article provides a comprehensive guide for sellers choosing Shopee sites, from the perspective of a data analyst. It deeply analyzes the characteristics and potential of each Shopee site, including Taiwan, Malaysia, the Philippines, Indonesia, Singapore, Thailand, and Vietnam. The article details market characteristics, consumer preferences, and operational strategies for each site. Furthermore, it incorporates the latest Shopee platform policies to offer sellers refined operational advice, helping them make informed decisions and optimize their cross-border e-commerce strategies.

12/31/2025 Logistics Industry Insights
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Yuemao Global Enhances Crossborder Ecommerce Logistics

Yuemao Global Enhances Crossborder Ecommerce Logistics

This paper delves into Yue Trade Global's cross-border e-commerce and supply chain services, evaluating its reliability, logistics timeliness, delivery requirements, and pricing models. From a data analyst's perspective, it aims to help cross-border e-commerce sellers make informed decisions and choose the service provider that best suits their business needs. The analysis provides insights into the key factors to consider when selecting a partner for international trade, focusing on optimizing efficiency and minimizing costs.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Target Chinese Suppliers for Competitive Edge

Amazon Sellers Target Chinese Suppliers for Competitive Edge

This article offers practical tips to help Amazon sellers quickly identify Chinese sellers, assess market competition, and improve product selection success. By analyzing key elements such as store information, product descriptions, and brand names, it helps sellers make rational product choices, avoid excessive competition, and achieve profitable growth. The guide aims to provide actionable insights for navigating the Amazon marketplace and making informed decisions regarding product sourcing and market entry, ultimately increasing the likelihood of finding a winning product.

12/30/2025 Logistics Industry Insights
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Key to Overcoming Cyclical Challenges in the Photovoltaic Industry Starting from Logistics Digitalization in the Yangtze River Delta

Key to Overcoming Cyclical Challenges in the Photovoltaic Industry Starting from Logistics Digitalization in the Yangtze River Delta

The photovoltaic industry in the Yangtze River Delta is thriving amidst the global low-carbon transition but faces challenges of overcapacity. Digital logistics play a crucial role in improving freight efficiency, which is a pressing issue for businesses. The application of the Yunmanman platform has enhanced the efficiency of photovoltaic logistics, reducing costs and increasing effectiveness, helping enterprises navigate through industrial cycles.

09/27/2024 Logistics
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Air Belgium Expands Cargo Services Amid Industry Growth

Air Belgium Expands Cargo Services Amid Industry Growth

This article provides a comprehensive analysis of Air Belgium, covering its basic information, hub airport, cargo tracking methods, and route network. It delves into the factors to consider when choosing this airline, exploring its strengths and weaknesses. Furthermore, it discusses how to establish partnerships with Air Belgium, offering valuable insights for cargo shipping decisions. This analysis aims to provide a reference point for businesses evaluating Air Belgium for their air cargo needs, highlighting key aspects of their operations and potential benefits.

08/21/2025 Airlines
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