Spanish Shoppers Favor Local Brands Over Amazon on Black Friday

Spanish Shoppers Favor Local Brands Over Amazon on Black Friday

The report reveals that during Black Friday in Spain, local brands surpassed Amazon in search popularity, with fashion and electronics being the trending categories. Despite high consumer engagement, per capita spending remained relatively rational, and inflation dampened consumer willingness. Businesses should prioritize marketing local brands, accurately grasp demand, and implement flexible pricing strategies to succeed in the Spanish Black Friday market. Understanding the impact of economic factors on consumer behavior is crucial for effective marketing and sales strategies.

12/31/2025 Logistics Industry Insights
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Facebook Instagram Offer Small Business Marketing Guide

Facebook Instagram Offer Small Business Marketing Guide

This article delves into the value of Facebook and Instagram for small businesses. Facebook offers broad reach and comprehensive features, suitable for diverse marketing objectives. Instagram focuses on visual content with high user engagement, benefiting industries like fashion and beauty. Businesses should select the most appropriate platform based on their target audience, business nature, and resource allocation. Careful consideration of these factors will maximize the effectiveness of their social media marketing efforts on either Facebook or Instagram.

12/29/2025 Logistics Industry Insights
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SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN has become a prominent player in fast fashion with an impressive 98% sell-out rate and an estimated $24 billion in annual revenue. Its success is attributed to an efficient supply chain, precise marketing, and rapid response to market trends. Despite facing environmental concerns and competitive pressure, SHEIN is actively exploring sustainable development and original designs, striving to maintain its leading position in the global market. It sets a new benchmark for Chinese brands going global.

12/30/2025 Logistics Industry Insights
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SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN is accelerating its penetration into the Japanese market by opening its first permanent event space in Harajuku. This physical store focuses on interactive experiences, allowing customers to browse and try on items, then scan QR codes to purchase online. This follows previous pop-up store trials. This move aims to enhance user experience, strengthen brand awareness through a combination of online and offline channels, and leverage the Japanese market's fashion sensitivity and purchasing power for further growth.

01/16/2026 Logistics Industry Insights
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Gap Inc Loses 65B Amid Supply Chain Struggles

Gap Inc Loses 65B Amid Supply Chain Struggles

Gap Inc. has suffered significant losses due to supply chain issues, with Old Navy experiencing poor performance. The company is striving to survive by diversifying its supply chain, optimizing inventory management, innovating the brand, and cutting costs. These efforts aim to mitigate the impact of the supply chain crisis and revitalize the struggling Old Navy brand, ultimately improving the overall financial health of the Gap Inc. group. The company faces challenges in a competitive fast fashion market.

01/19/2026 Logistics Industry Insights
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Temus bare Leg Artifact Fuels Crossborder Ecommerce Boom

Temus bare Leg Artifact Fuels Crossborder Ecommerce Boom

The 'Bare Leg Artifact,' known for its unique visual effect and warmth, has quickly gained popularity on cross-border e-commerce platforms like Temu. This product, essentially high-elasticity leggings, creates the illusion of bare legs, catering to consumers' fashion needs in cold weather. Its market potential is substantial, driven by its ability to combine style and comfort. The demand is fueled by the desire to maintain a fashionable appearance without sacrificing warmth during colder seasons.

01/26/2026 HS Code Query
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Cupshes PR Strategy Fuels North American Swimwear Expansion

Cupshes PR Strategy Fuels North American Swimwear Expansion

Cupshe swimwear successfully entered the North American market by leveraging China's supply chain advantages and a precise PR strategy. Through celebrity endorsements, targeted positioning, and content marketing, Cupshe effectively enhanced brand awareness, providing valuable experience for Chinese brands going global. The company's success highlights the importance of strategic PR in building brand recognition and navigating new markets, particularly in the competitive fashion industry. Their approach serves as a model for other Chinese brands seeking international expansion.

01/27/2026 Logistics Industry Insights
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Topselling Ebay Categories Guide Ecommerce Success

Topselling Ebay Categories Guide Ecommerce Success

This article provides an in-depth analysis of best-selling product categories on the eBay cross-border e-commerce platform, including Home & Garden, Computers & Tablets, Fashion, and Toys. Furthermore, it proposes data-driven product selection strategies designed to help sellers better capitalize on market opportunities and improve operational efficiency, ultimately achieving success on eBay. The strategies aim to empower sellers with the knowledge and tools needed to identify and select profitable products, leading to increased sales and overall business growth.

01/04/2026 Logistics Encyclopedia
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SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN is opening its first permanent event space in Japan, located on Cat Street in Harajuku, aiming to strengthen brand presence through a physical location. The store will offer clothing browsing and try-on services, with consumers purchasing items online by scanning QR codes. Future plans include hosting fashion shows and designer events. This move follows SHEIN's previous experience in the Japanese market through pop-up and temporary stores, allowing them to gain valuable market insights before establishing a permanent retail presence.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Urged to Focus on Topselling Categories

Ebay Sellers Urged to Focus on Topselling Categories

This article reveals eBay's rules against selling virtual items and analyzes the market potential and operational strategies for popular categories such as fashion, auto parts, home goods, and electronics. It also provides insights into the future trends of cross-border e-commerce, aiming to help sellers avoid risks, choose the right categories, increase sales, and seize new opportunities in the cross-border e-commerce landscape. The analysis focuses on practical strategies for navigating eBay's policies and maximizing profitability in these high-demand sectors.

01/06/2026 Logistics Encyclopedia
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