Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

Amazon Sponsored Brands Broad Match Triggers Unintended Ad Placements

This article focuses on the issue of irrelevant search terms triggered by broad match keywords in Amazon Sponsored Brands (SB) campaigns. It explains the differences in matching logic between SB and Sponsored Products (SP) ads. Sellers should fully understand the characteristics of SB ads, optimize their keyword strategies, and continuously monitor ad performance to improve advertising efficiency. Understanding these nuances is crucial for maximizing ROI and preventing wasted ad spend when utilizing broad match within Sponsored Brands.

01/22/2026 Logistics Industry Insights
Read More
US Customs Rules Tighten Hurting Crossborder Ecommerce

US Customs Rules Tighten Hurting Crossborder Ecommerce

The US's cancellation of the T86 customs clearance model and imposition of tariffs pose an existential threat to cross-border e-commerce direct mail sellers. The article highlights key strategies for overcoming these challenges, including transitioning to compliant customs clearance, restructuring supply chains, and strategically deploying overseas warehouses. It urges sellers to proactively adapt and embrace change to capitalize on emerging opportunities in this evolving landscape.

01/22/2026 Logistics Industry Insights
Read More
Guide to Optimizing Coupang Ads and New Features

Guide to Optimizing Coupang Ads and New Features

This article provides a detailed guide to Coupang ad placement, covering aspects such as ad recharge via mobile banking, ad performance optimization through data analysis, selecting appropriate ad types, and leveraging Coupang's new 'Increase Overall Sales' feature. It aims to help Coupang sellers better understand and utilize advertising tools to boost their store sales.

01/22/2026 Logistics Industry Insights
Read More
Amazons COSMO Algorithm Boosts Crossborder Ecommerce Efficiency

Amazons COSMO Algorithm Boosts Crossborder Ecommerce Efficiency

The emergence of Amazon's COSMO algorithm is reshaping the traffic distribution mechanism in cross-border e-commerce. Sellers need to pay attention to the declining traffic of non-standard products and the increasing weight of standard products. Understanding the underlying logic of the COSMO algorithm and adjusting operational strategies accordingly is crucial to adapt to the new algorithmic environment. This shift requires sellers to proactively analyze their product portfolio and optimize listings to align with the algorithm's preferences, ensuring continued visibility and sales within the Amazon marketplace.

01/22/2026 Logistics Industry Insights
Read More
Experts Reveal Key Strategies to Optimize Facebook Ad Targeting

Experts Reveal Key Strategies to Optimize Facebook Ad Targeting

Struggling with Facebook Ads performance? The key lies in understanding its algorithm. This algorithm analyzes user behavior for precise recommendations. By learning how the algorithm works, you can optimize your ad campaigns, reduce costs, and improve conversion rates, ensuring every dollar spent delivers value. Master the FB algorithm to unlock the full potential of your Facebook advertising and achieve significant ROI through targeted and effective campaigns.

01/22/2026 Logistics Industry Insights
Read More
Bilibili Struggles with Creator Loss Ecommerce Woes

Bilibili Struggles with Creator Loss Ecommerce Woes

Bilibili faces multiple challenges, including UP (content creator) stagnation, e-commerce setbacks, and adjustments to its overseas strategy. This article analyzes the reasons behind these phenomena and explores Bilibili's path to breakthrough, encompassing reshaping its content strategy, exploring diverse business models, optimizing the platform ecosystem, and strengthening cross-border cooperation. Additionally, the article shares methodologies for creating viral TikTok videos, providing valuable insights for content creators. This aims to help Bilibili navigate its current difficulties and find new avenues for growth.

01/22/2026 Logistics Industry Insights
Read More
Chatgpt Bans Disrupt Crossborder Ecommerce

Chatgpt Bans Disrupt Crossborder Ecommerce

The recent widespread ChatGPT account bans serve as a warning to cross-border e-commerce sellers. This article analyzes the reasons behind the bans, proposes coping strategies, and reflects on the issue of AI dependency. It advises sellers to use AI tools compliantly, strengthen their own operational capabilities, and achieve collaborative development between humans and AI. By understanding the risks and focusing on sustainable practices, sellers can mitigate potential disruptions and build a more resilient business.

01/22/2026 Logistics Industry Insights
Read More
Amazon Expands to South Africa Bolsters Crossborder Logistics

Amazon Expands to South Africa Bolsters Crossborder Logistics

Amazon South Africa is launching, presenting new opportunities for cross-border e-commerce sellers. This article focuses on cross-border logistics strategies for the South African market, analyzing its potential and challenges. It advises sellers to prepare in advance, choose suitable logistics partners, and optimize their supply chains to achieve success in the South African market. Early planning and strategic partnerships are crucial for navigating the unique challenges and capitalizing on the emerging opportunities within South Africa's e-commerce landscape.

01/22/2026 Logistics Industry Insights
Read More
Xiaohongshu Emerges As Key Platform for Crossborder Ecommerce

Xiaohongshu Emerges As Key Platform for Crossborder Ecommerce

Xiaohongshu, with its massive user base and unique community atmosphere, has become an important platform for cross-border e-commerce image and text seeding. This paper analyzes the user characteristics and advantages of Xiaohongshu. It also explores how cross-border e-commerce can leverage Xiaohongshu for effective image and text seeding, thereby seizing new growth opportunities. The paper will delve into strategies and best practices for maximizing the impact of content on the platform to drive sales and brand awareness.

01/22/2026 Logistics Industry Insights
Read More
Opinion Consumers Boost Crossborder Ecommerce Growth

Opinion Consumers Boost Crossborder Ecommerce Growth

This paper delves into the application of KOC (Key Opinion Consumer) marketing in cross-border e-commerce. It analyzes the differences between KOCs and KOLs, and proposes strategies for building private domain traffic using KOCs. The research highlights the authenticity and cost-effectiveness advantages of KOC marketing. It emphasizes the importance of selecting suitable KOCs, maintaining authenticity, and establishing long-term partnerships to maximize the effectiveness of KOC campaigns in driving traffic and sales within the cross-border e-commerce landscape.

01/22/2026 Logistics Industry Insights
Read More