Strategies for Building Brand Equity to Drive Growth

Strategies for Building Brand Equity to Drive Growth

Brand equity is the intangible value a company accumulates in consumers' minds, influencing purchase decisions, loyalty, and pricing. It comprises brand awareness, perception, associations, and assets, built through delivering quality experiences, clear information, emotional connection, social identification, and consistency. Apple, Fenty Beauty, and Stanley are positive examples, while Volkswagen and Goldman Sachs represent negative cases. Brand equity is the cornerstone of a company's sustainable development.

02/05/2026 Logistics Encyclopedia
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Common Questions Regarding Dangerous Goods Export

Common Questions Regarding Dangerous Goods Export

This article addresses common issues faced by clients in dangerous goods export, focusing on the relationship between customs declaration and tax refund, the connection between the port of origin and destination, and the specific documentation required for foreign clearance. By answering these questions, we aim to aid clients in successfully completing the export and related clearance processes for dangerous goods. For specific needs, please contact us for comprehensive assistance.

07/17/2025 Logistics Encyclopedia
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Enhancing China-russia Border Customs Cooperation to Build the Silk Road Economic Belt

Enhancing China-russia Border Customs Cooperation to Build the Silk Road Economic Belt

A meeting was held at the Harbin Customs on the China-Russia border to discuss and promote customs cooperation and trade facilitation between the two countries. The conference aimed to strengthen the connection between the 'Longjiang Silk Road' and the 'Coastal Highway 1,' addressing issues such as port management and mutual recognition of commodity regulation. Future cooperation directions were planned to promote the smooth progress of bilateral trade.

07/21/2025 Logistics
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Yantai Port's First Domestic North-south Main Line Officially Launches, Promoting Regional Economic Development

Yantai Port's First Domestic North-south Main Line Officially Launches, Promoting Regional Economic Development

The first self-operated domestic trade mainline of Yantai Port, connecting Jinzhou-Yantai-Quanzhou, has officially commenced, successfully arriving after a six-day journey. This route will significantly enhance import and export volumes in the Bohai Bay, promote a positive cycle between main and branch lines, and establish a direct connection between Yantai and Quanzhou, thus aiding regional economic development and increasing the market competitiveness of Yantai Port.

10/21/2023 Logistics
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Navigating Customs for Apparel and Scarves Dual Declaration Strategies Explained

Navigating Customs for Apparel and Scarves Dual Declaration Strategies Explained

This article discusses the issue of combined customs declaration for clothing and neckwear (scarves), analyzing various factors such as the possibility of connection, packaging methods, and the independent usability of neckwear. It emphasizes the importance of paying attention to their respective HS codes. It is recommended to consult professionals before customs declaration to ensure compliance with customs policies and avoid unnecessary complications, especially given the complexity of classifying clothing and accessories.

07/28/2025 Customs Knowledge
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Facebook Unveils Stepbystep Guide for Social Commerce Success

Facebook Unveils Stepbystep Guide for Social Commerce Success

This article provides a detailed guide on creating a Facebook Shop, breaking it down into three core phases: preliminary preparation, shop creation, and shop optimization. Through clear step-by-step instructions, it helps readers quickly get started and build a successful social e-commerce presence. The guide emphasizes leveraging the advantages of Facebook Shop, such as its integration with Instagram and connection with third-party platforms, to maximize reach and sales.

12/30/2025 Logistics Encyclopedia
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Guide to Colombias Jos Celestino Mutis Airport MQU

Guide to Colombias Jos Celestino Mutis Airport MQU

This article introduces background information about José Celestino Mutis Airport (MQU) in Colombia, including its geographical location, IATA/ICAO codes, and the origin of its name. By interpreting the airport code, it reveals the geographical, historical, and aviation knowledge behind it, enhancing readers' understanding of the airport and its code. The article aims to provide insights into the significance of airport codes and their connection to the specific locations they represent.

01/22/2026 Airport Codes
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North Ronaldsay Airports Aviation Geography Explored

North Ronaldsay Airports Aviation Geography Explored

This article delves into the IATA code NRL for North Ronaldsay Airport in Scotland, explaining the geographical information and practical applications behind the code. It also introduces the unique landscape of North Ronaldsay Island, providing readers with a window into a remote airport and its location. The article offers insights into the significance of airport codes and their connection to the geographical context of aviation in remote areas.

01/21/2026 Airport Codes
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Aviation Safety Culture Boosted by IATA Training Program

Aviation Safety Culture Boosted by IATA Training Program

The IATA's "Human Factors and Safety Management Fundamentals" course delves into the intrinsic connection between human factors and safety management, covering key areas such as the four core human factors disciplines, models, cultural influences, and human error. Through systematic learning, participants will master safety management processes, optimize human factors, enhance organizational safety, and ultimately receive an IATA certificate of completion, adding a highly valuable qualification to their career.

01/20/2026 Logistics Encyclopedia
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Guide to Chiles Pichoy Airport Key Travel Insights

Guide to Chiles Pichoy Airport Key Travel Insights

This article provides detailed information about Pichoy Airport (ZAL) in Chile, including its IATA and ICAO codes, geographical location, and its role in local transportation and tourism. A Wikipedia link is also provided for readers to access further information. The airport serves as a vital connection point for the region, facilitating both domestic and international travel. Its significance to the local economy and accessibility makes it a key infrastructure element.

01/20/2026 Airport Codes
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