Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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BOOX Innovates Ereading with Enhanced User Experience

BOOX Innovates Ereading with Enhanced User Experience

Guangzhou Onyx Boox Information Technology Co., Ltd. (BOOX) specializes in the research and development and sales of e-reading devices, rapidly rising through technological innovation. Their product line includes e-readers, e-notebooks, and accessories, featuring E-Ink, high-definition touch, and intelligent systems, supporting various formats. BOOX's core advantages lie in high quality, innovation, environmental protection, and personalization, aiming to enhance the user's reading experience. However, continuous innovation is necessary in the face of fierce market competition.

01/23/2026 Logistics Encyclopedia
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Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

TikTok E-commerce released the "DOU Awards" annual honor list, focusing on three dimensions: Annual Brand, Annual New Product, and Annual Content. It recognizes outstanding brands and content in 2025. The list aims to showcase the latest achievements in e-commerce marketing on the platform, provide a reference for merchants, and help brands achieve sustainable growth in TikTok E-commerce. It highlights successful strategies and innovative approaches that have driven significant results within the TikTok E-commerce ecosystem.

01/23/2026 Logistics Industry Insights
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Global Ecommerce Brands Adopt Targeted Media Strategies

Global Ecommerce Brands Adopt Targeted Media Strategies

For cross-border e-commerce companies aiming to break through in the global market, efficient overseas media press release distribution is crucial. This article explores strategies such as selecting appropriate media platforms and publishing high-quality news releases to enhance brand influence abroad and gain a larger market share. It highlights the importance of strategic media outreach for building credibility and visibility in international markets, ultimately contributing to business growth and success in the competitive global e-commerce landscape.

01/23/2026 Logistics Industry Insights
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Chinese Pet Food Firm Benefit Expands Globally

Chinese Pet Food Firm Benefit Expands Globally

Beneful officially launches its "Year of Going Global," focusing on quality and innovation, and deeply cultivating overseas markets with localized strategies. By improving product quality, technological innovation, and brand building, Beneful aims to upgrade "Made in China" to "Intelligent Manufacturing in China," providing a reference for the international development of the Chinese pet food industry. The company is committed to using quality as a cornerstone to expand its global presence and establish a strong foothold in international markets.

01/23/2026 Logistics Industry Insights
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EXW Pricing Crucial for Crossborder Ecommerce Profits

EXW Pricing Crucial for Crossborder Ecommerce Profits

Accurately estimating the EXW price is crucial for profitability in cross-border e-commerce. EXW (Ex Works) means the seller only delivers the goods at their premises. Precise estimation requires considering factors like product cost, packaging fees, and internal transportation costs. Mastering the EXW price allows businesses to take the initiative in cross-border trade and enhance competitiveness. Understanding all associated costs under EXW terms is vital for effective cost control and maximizing profit margins in the global marketplace.

01/23/2026 Logistics Encyclopedia
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Guide to Streamlining Vietnam Trade Logistics

Guide to Streamlining Vietnam Trade Logistics

This article provides an in-depth analysis of the Vietnam dedicated line in international logistics, covering transportation modes, scope, routes, and processes. It also offers key considerations for selecting a logistics company. The aim is to assist businesses and individuals in efficiently and economically expanding into the Vietnamese market, achieving cost reduction and speed enhancement. This includes optimizing supply chain operations and navigating the complexities of cross-border trade with Vietnam for streamlined and effective market entry.

01/23/2026 Logistics Encyclopedia
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Guide to Taking Control of Life Beyond New Years Resolutions

Guide to Taking Control of Life Beyond New Years Resolutions

This article analyzes the psychological mechanism behind the "New Year's Illusion," emphasizing the crucial role of action in driving change. Instead of relying on a specific moment in the future, it advocates for seizing the present, breaking down ambitious goals into actionable steps, and taking immediate action. True change stems from mastering the present and persisting in action. By abandoning empty talk and embracing action, we can break free from cycles of stagnation and regain control over our lives.

01/02/2026 Logistics Industry Insights
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Conway Expands Globally with Multimodal Transport and Investments

Conway Expands Globally with Multimodal Transport and Investments

Con-way is actively expanding its global presence and embracing multimodal transportation through initiatives such as launching freight brokerage services in Europe, upgrading intermodal services in North America, and opening a new branch in Texas. These efforts aim to provide customers with more flexible, efficient, and cost-effective logistics solutions to meet the growing demands of global trade. The company is focusing on streamlining supply chains and offering integrated transportation options to improve overall logistics performance for its clients.

01/27/2026 Logistics
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Calbayog Airport Essential Codes and Travel Guide

Calbayog Airport Essential Codes and Travel Guide

This article provides a detailed overview of the Calbayog Airport in the Philippines, including its IATA code (CYP) and ICAO code (RPVC), along with essential information. It explains the significance of airport codes in flight booking, baggage tracking, and air traffic control. The current status and future development directions of the airport are also explored, offering readers comprehensive data for reference. This information is crucial for understanding the airport's role in regional air travel and its potential for growth.

01/27/2026 Airport Codes
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