Strategies for Building Brand Equity to Drive Growth

Strategies for Building Brand Equity to Drive Growth

Brand equity is the intangible value a company accumulates in consumers' minds, influencing purchase decisions, loyalty, and pricing. It comprises brand awareness, perception, associations, and assets, built through delivering quality experiences, clear information, emotional connection, social identification, and consistency. Apple, Fenty Beauty, and Stanley are positive examples, while Volkswagen and Goldman Sachs represent negative cases. Brand equity is the cornerstone of a company's sustainable development.

02/05/2026 Logistics Encyclopedia
Read More
Lijiang Sanyi Airport Boosts Yunnan Tourism with Cultural Hub Expansion

Lijiang Sanyi Airport Boosts Yunnan Tourism with Cultural Hub Expansion

Lijiang Sanyi Airport has rapidly developed into an aviation hub in Yunnan Province since it opened in 1995. After multiple expansions, it can accommodate up to 4.5 million passengers annually, with a 4D flight zone rating supporting large aircraft takeoffs and landings. The airport features a modern terminal with local characteristics, offering convenient and comfortable services for travelers. As facilities continue to improve, Lijiang Airport is driving regional economic growth and tourism development.

07/29/2025 Airport Codes
Read More
Kampong Gelam Adopts Digital Tools to Boost Singapores Cultural District

Kampong Gelam Adopts Digital Tools to Boost Singapores Cultural District

Kampong Gelam, Singapore, has launched five digital initiatives to help traditional businesses embrace the digital economy and enhance the community's appeal. These initiatives include e-payments, digital maps, AR navigation, convenient delivery services, and integrated POS systems. This collaboration between government, educational institutions, and enterprises will further deepen the digital transformation. The future Kampong Gelam will be more intelligent and interconnected, providing consumers with a higher quality experience.

01/27/2026 Logistics Industry Insights
Read More
Trujillo The Commercial Shipping Hub and Cultural Center of Northwest Peru

Trujillo The Commercial Shipping Hub and Cultural Center of Northwest Peru

Trujillo is an important commercial and cultural center in northwestern Peru, relying on the development of Salaverry Port. Its maritime, land, and air transport systems create an efficient transport network. This article will explore various aspects of Trujillo, including its port economy, transportation infrastructure, and cultural education, highlighting its potential for future development.

07/24/2025 Port Encyclopedia
Read More
Dell Reports Losses Amid Major Business Restructuring

Dell Reports Losses Amid Major Business Restructuring

Dell's reported 'huge loss' is primarily due to accounting standard differences and amortization of intangible assets from the EMC acquisition. Under Non-GAAP standards, profitability is significant. The substantial debt also stems from the acquisition, but strong cash flow provides sufficient coverage. Dell is transitioning from a PC manufacturer to an enterprise-level service provider, focusing on cloud services and edge computing to reshape its market position. The financial results should be interpreted with consideration of these factors.

03/11/2019 Logistics Industry Insights
Read More
Tiktoks Red Envelope Trend Bridges Chinese Culture and US Consumers

Tiktoks Red Envelope Trend Bridges Chinese Culture and US Consumers

The viral success of "Bouncing Red Envelope Box" on TikTok highlights the immense potential of Chinese cultural elements in the US market. This article analyzes the reasons behind the popularity of red envelopes, including the festive atmosphere, low cultural barrier, and influence of the Chinese community. It also proposes recommendations for cross-border e-commerce product selection, product design, and marketing strategies, emphasizing that cultural uniqueness is key to differentiated competitiveness.

01/23/2026 Logistics Industry Insights
Read More
Chinggis Khaan Airport Expands Amid Mongolias Tourism Growth

Chinggis Khaan Airport Expands Amid Mongolias Tourism Growth

Genghis Khan International Airport (ZMUB/ULN) is Mongolia's primary international airport, notable for its unique location, historical and cultural significance, and aviation operations. This article delves into the meaning of the airport code, its geographical information, historical and cultural symbolism, and future development prospects, taking you behind the story of the code. It explores the airport's role in connecting Mongolia to the world and its importance in the nation's economic and cultural landscape.

01/20/2026 Airport Codes
Read More
10 Chinese Business Habits to Avoid in Global Deals

10 Chinese Business Habits to Avoid in Global Deals

This article reveals ten common “Chinese habit” pitfalls in foreign trade, covering communication styles, pricing strategies, order fulfillment, after-sales service, and cultural differences. By analyzing these issues and providing improvement suggestions, it aims to help foreign traders enhance cross-cultural communication skills and avoid potential order losses, ultimately achieving greater success in the global market. The article emphasizes the importance of understanding and adapting to different cultural norms to build strong relationships and secure successful deals.

01/23/2026 Customs Knowledge
Read More