Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign trade enterprises should shift from a sales-oriented to a marketing-oriented mindset. This involves gaining a deep understanding of target markets, creating differentiated products, building a strong brand image, and establishing a robust customer relationship management (CRM) system. Furthermore, leveraging digital marketing tools is crucial for standing out in a competitive market and achieving sustainable growth. By embracing these strategies, foreign trade businesses can enhance their market presence and foster long-term success.

02/03/2026 Customs Knowledge
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Turbie Twist Boosts Sales with Lowsku Strategy

Turbie Twist Boosts Sales with Lowsku Strategy

Turbie Twist hair drying cap focuses on high quality with a low SKU strategy. Its independent website enhances conversions through a professional image, user videos, and detailed product information. Blog marketing and targeted keyword strategies are employed to drive precise traffic to the site, highlighting the product's benefits and addressing common customer queries. This focused approach allows for streamlined operations and a strong brand identity, ultimately leading to increased sales and customer satisfaction.

02/03/2026 Logistics Industry Insights
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Ecommerce Sellers Gear Up for Thanksgiving Sales Surge

Ecommerce Sellers Gear Up for Thanksgiving Sales Surge

Thanksgiving is a crucial marketing opportunity for cross-border e-commerce independent websites. This article details how sellers can seize this consumption opportunity by focusing on popular product categories (kitchenware, holiday decorations, gift cards) and promotion strategies (email marketing, charity events, social media). It emphasizes building emotional connections with consumers through sincere marketing campaigns, ultimately enhancing brand image and boosting sales. By leveraging these tactics, independent websites can maximize their success during the Thanksgiving season.

02/03/2026 Logistics Industry Insights
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Temu Highlights Top Product Categories for New Sellers

Temu Highlights Top Product Categories for New Sellers

This article highlights eight low-barrier, high-potential product categories for new Temu sellers, including stationery & office supplies, pet supplies, gardening supplies, home storage, basic footwear, holiday decorations, bags & travel, and accessories. For each category, it provides product selection strategies and advice on using the DianRadar tool. This guide aims to help sellers launch successfully on the Temu platform and achieve initial growth, assisting them in building their business from the ground up.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Guide to Avoiding IP Infringement

Amazon Sellers Guide to Avoiding IP Infringement

Infringement is a primary cause of account suspension on Amazon. This article delves into four main types of infringement: trademark, patent, copyright, and image theft. It provides specific prevention strategies, emphasizing the importance of professionalism and avoiding taking chances. The aim is to help sellers operate in compliance, mitigating potential losses and ensuring sustainable business practices on the Amazon platform. Understanding and adhering to intellectual property rights is crucial for long-term success.

02/03/2026 Logistics Encyclopedia
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US Services Sector Stays Strong Despite Q1 Tariff Worries

US Services Sector Stays Strong Despite Q1 Tariff Worries

U.S. non-manufacturing activity maintained solid growth in March, albeit at a slightly slower pace. Sector performance was mixed, with a notable decrease in new orders. Tariff-related uncertainties presented additional challenges for businesses. Companies need to closely monitor market changes, flexibly adjust their business strategies, and seek opportunities amidst the uncertainty. The slowdown in new orders suggests potential headwinds, requiring proactive measures to sustain growth and navigate the evolving economic landscape.

02/03/2026 Logistics Industry Insights
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US Freight Volumes Rise in March Signaling Economic Recovery

US Freight Volumes Rise in March Signaling Economic Recovery

US freight tonnage increased by 1.1% in March, according to the American Trucking Associations, reversing February's decline. Experts see this as a positive sign of economic recovery, but supply chain challenges and future risks remain concerns. Businesses should accelerate digital transformation and diversify their development to cope with market changes. The growth in freight tonnage may indicate increased economic activity, but ongoing supply chain vulnerabilities require careful monitoring and proactive strategies to ensure resilience.

02/04/2026 Logistics
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Chinas Shifting Role in Global Supply Chain Restructuring

Chinas Shifting Role in Global Supply Chain Restructuring

Experts at the SMC3 conference highlighted the ongoing restructuring of global supply chains, with accelerating trends of nearshoring and reshoring. Companies need to diversify their sourcing strategies, balancing quality and cost considerations. Utilizing data analytics and technology enablement is crucial for optimizing supply chain management and effectively addressing the challenges arising from China's evolving role in the global economy. This restructuring demands a proactive approach to building resilient and adaptable supply chains.

02/04/2026 Logistics Industry Insights
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Oil Price Drop Strong Dollar Impact US Manufacturing and Services

Oil Price Drop Strong Dollar Impact US Manufacturing and Services

The ISM report indicates that falling oil prices generally benefit manufacturing by lowering raw material costs, while the non-manufacturing sector is less affected. A stronger USD has a complex impact on manufacturing, reducing import costs but weakening export competitiveness. Non-manufacturing is less sensitive to exchange rate fluctuations as it primarily exports services, not goods. Companies should rationally assess the impact of oil prices and exchange rates and adjust their strategies accordingly.

02/03/2026 Logistics Industry Insights
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Rugby World Cup Boosts Japans Tourism Industry

Rugby World Cup Boosts Japans Tourism Industry

The upcoming Rugby World Cup in Japan presents a significant opportunity for the tourism industry. This paper analyzes the target customer base, flight information, itinerary customization, event marketing, and risk management. The aim is to assist tourism operators in capitalizing on this opportunity and achieving business growth by understanding the key factors influencing tourist behavior and providing practical strategies for attracting and serving this unique market segment during the Rugby World Cup in Japan.

02/04/2026 Logistics Industry Insights
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